35% of Consumers Who See a Facebook Ad Will Respond by Visiting the Store or Website
With a client who has multiple goals and multiple campaign objectives, it can be difficult to determine, for the size of their ad spend, what will work best without some experimentation. We were convinced early that the best way to find the “secret sauce” would be testing and experimentation with strategies, but the client would need to be patient to see if this process paid off.
For the first month of delivery, we made some changes, we adjusted targeting, and we even a/b tested different ad types to see what would work best for the client AND get them maximum results.
Ultimately, our hard work and a/b testing paid off. In June 2022, the ads were performing at a high level and they continue to improve with each maintenance cycle - a combination of great creative and great targeting is the key to success for this campaign.