Paletz Roofing & Inspection is a full-service roofing company based in South Florida.
They provide roofing services for residential and commercial purposes including inspections, repairs, installations & more. They came to us in June 2019 looking to increase their online presence and drive more qualified leads. They had run advertising on multiple mediums in the past including print and tv commercials. But they realized once they ran their own Google Ads campaign, how complex and involved that process actually was.
Key Metrics (KPIs)
We start off by referencing historical data and campaign results from our previous roofing campaigns. From this, we utilize the ad copy, keywords and bidding strategies that have produced the best results. We then add unique copy to the Ads tailored around Paletz’s biggest selling points: Servicing for over 30 years, guarantees and certifications, custom projects, etc. The key is to make them stand out from the rest of the competition and give prospective customers a reason to click our Ad. We started off with a sizable budget of $5k which would immediately help them have high enough bids to compete against the other big spenders in the area. We utilized a full array of Ad types including Search, Call-Ads & Map Ads. We put extra bid adjustments towards calls being our preferred conversion and we made our extensions mobile-friendly.
After a few months of refining keywords, adding negative keywords, and A/B testing ad copy and bids, we had an extremely efficient and effective campaign that was delivering results.
Paletz Roofing & Inspection put trust in our Google Ads team at OMG. They increased their budget and had faith in our team to deliver results. They are now reaping the rewards by having the best performing Ads campaign in South Florida.