Case Study
Google Guaranteed & Google Screened are the official Google designations given to home & professional services industries respectively.
Dakoma Roofing is a roofing company in Ft. Lauderdale, FL. The business was started in January of 1997. The client sought our expertise in the Digital Marketing Space, partnering with us in June of 2020. They specialize in roof repair work, especially in the context of storm damage.
The Solution
Our Google Calls Advisor (GCA) Product combines the organic pertinence of Google My Business for a long-term strategy while using Local Services Ads (LSA) as the ancillary paid layer to assist in satisfying the customer acquisition goal of qualified leads. We placed the client on GCA, which allows us to systematically improve the client’s organic ranking, generating more free transactions over time, using LSA to build momentum in the paid layer as well. Used in lockstep, this is our most powerful strategy for roofing clients. The plan was to drive their LSA to the top 3, where it would appear on the front page, while also working over time to bring their GBP to the top 3 of maps section, giving them multiple opportunities to show on the first page of Google.
The Methodology
Our Google Calls Advisor (GCA) Product combines the organic pertinence of Google My Business for a long-term strategy while using Local Services Ads (LSA) as the ancillary paid layer to assist in satisfying the customer acquisition goal of qualified leads. We placed the client on GCA, which allows us to systematically improve the client’s organic ranking, generating more free transactions over time, using LSA to build momentum in the paid layer as well. Used in lockstep, this is our most powerful strategy for roofing clients. The plan was to drive their LSA to the top 3, where it would appear on the front page, while also working over time to bring their GBP to the top 3 of maps section, giving them multiple opportunities to show on the first page of Google.
Next Steps
Our client previously mentioned potentially adding another LSA location. They also have a website with another company; the lighthouse audit for that website could be improved. Therefore, a website with us is a possibility. The next focus needs to be their GBP. It has shown improvement, but that has been through our efforts without much support in the way client-contributed assets. This is something we’re working on with care.
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