OMG National’s Google Business Pro, Helping Businesses Rank Higher on Google to Get More New Customers
Restored Roofing provides roofing services throughout Broward County, Florida. Locally owned and operated, this business was established in January of 2021, and signed up with OMG National on our GB Pro product on May 28th, 2021. Google My Business was claimed on June 16th, 2021 and Initial GBP Optimization completed on July 8th.
Key Metrics (KPIs)
The main goal for our efforts on our GB Pro program is to increase Search Impressions on Google, Views on Google Search and Google Maps, and Customer Actions in terms of more Phone Calls, Website Clicks, and Direction Requests. This results in a sales funnel similar to an inverted pyramid. More search impressions lead to more views, which lead to more customer actions, which lead to more conversions.
Before joining OMG National (from January ‘21 to June ‘21), Restored Roofing received 800 total searches, 939 total views, and 45 total actions.
OMG’s GBP Methodology affects Relevance, Distance, and Prominence. This also improves the performance of the Google Business Profile in Local Search.
- Full build out of the GB profile, adding as many additional attributes as possible.
- Main category selection (least amount of additional categories as you can)
- Identifying relevant keywords, and applying these terms in our business posts, media shares, and review responses.
Paletz Roofing & Inspection put trust in our Google Ads team at OMG. They increased their budget and had faith in our team to deliver results. They are now reaping the rewards by having the best performing Ads campaign in South Florida.