Case Study
OMG National’s Google Business Pro, Helping Businesses Rank Higher on Google to Get More New Customers
Restored Roofing provides roofing services throughout Broward County, Florida. Locally owned and operated, this business was established in January of 2021, and signed up with OMG National on our GB Pro product on May 28th, 2021. Google My Business was claimed on June 16th, 2021 and Initial GBP Optimization completed on July 8th.
Key Metrics (KPIs)
The main goal for our efforts on our GB Pro program is to increase Search Impressions on Google, Views on Google Search and Google Maps, and Customer Actions in terms of more Phone Calls, Website Clicks, and Direction Requests. This results in a sales funnel similar to an inverted pyramid. More search impressions lead to more views, which lead to more customer actions, which lead to more conversions.
Before joining OMG National (from January ‘21 to June ‘21), Restored Roofing received 800 total searches, 939 total views, and 45 total actions.
The Methodology
OMG’s GBP Methodology affects Relevance, Distance, and Prominence. This also improves the performance of the Google Business Profile in Local Search.
- Full build out of the GB profile, adding as many additional attributes as possible.
- Main category selection (least amount of additional categories as you can)
- Identifying relevant keywords, and applying these terms in our business posts, media shares, and review responses.
The Results
Restored Roofing is dominating all three keywords in a very competitive market, and OMG is responsible for helping this business generate 6369 Total Searches, 7179 Total Views, and 210 Total Customer Actions since signing up on GBP.
- In the first six months after signing up with OMG (from June’21 to January ’22), Restored Roofing received 4858 Total Searches, 5383 Total Views, and 136 Total Actions.
- This is an 84% increase in Total Searches, 82% increase in Total Views, and a 66% increase in Total Actions prior to signing up with OMG.
- Phone Calls increased by 90% (from 4 phone calls in the six months prior to OMG, to 41 calls in the six months after signing up with OMG)
- Website actions increased by 61% (from 34 website visits in the six months prior to OMG, tov87 website visits in the six months after signing up with OMG)
Next Steps
Paletz Roofing & Inspection put trust in our Google Ads team at OMG. They increased their budget and had faith in our team to deliver results. They are now reaping the rewards by having the best performing Ads campaign in South Florida.
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