Google Calls Advisor Case Study
Over 95% of consumers go online to find local services and paid search ads occupy 100% of mobile search screens
Realty ONE Group Concierge opened their office in February of 2021. The owners Mark and Julie Turner made the decision to purchase the Google Calls for Agents product. Having used another marketing agency to run Google (PPC) Ads, as well as FB Ads, they were curious about how our work with the LSA would hold up to their other efforts.
The Methodology
We factored vertical-specific considerations into our strategy as well as this client's unique competitive landscape. We addressed the need to be competitive organically in the GMB layer, especially in this case of the similarly named competitor. In that regard, we were able to identify and report for removal, multiple duplicate listings. On the introductory and campaign launch calls, we went into great depths on how the LSA program would be built out, would run, and how to manage it properly. We also built it out with best practices, taking care to set the ad-levers appropriately, and to make use of all the ancillary features the platform has to offer, in addition to applying our bid methodology at consistent intervals.
The Results
In less than two months, the LSA campaign garnered nearly 80 leads. Additionally, with our education and guidance, Mark and Julie have retained an extremely high OMG Response Score and booked 40% of their total charged leads. While early LSA success in the real estate vertical is not totally uncommon, building organic results for this Vertical can be challenging. In the case of ROG Concierge, their GMB received 1,700 views and 114 customer actions in just two months. OMG was also able to get some of the competitor’s duplicate listings removed, allowing ROG Concierge to consistently rank above their competitor, organically. Overall, they have been frequently pulling in high six-figure listings and converting them from the LSA leads. So much so that they have covered all of our costs and then some for future months
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