Over 95% of consumers go online to find local services and paid search ads occupy 100% of mobile search screens
Professional Towing is a full-service towing company based in Phoenix, AZ. They provide all towing and roadside assistance services including light, heavy-duty towing and wrecker services. They came to us in December 2019 looking to increase their online presence and drive more cash calls to their business.
At OMG National, we have developed a custom taxonomy of keywords, ad copy and extensions for towing services built from data from 100s of other towing campaigns we have run in the past. These taxonomies have proven to be effective time and time again for our towing clients as our extensive negative keyword list (1800+ negative keywords) eliminates irrelevant clicks like insurance, motor clubs and impound/repossession searches. This allows us to show up just for the relevant cash call search queries our client is looking for.
We started off with a modest $1k budget and we spread that out between the services they wanted to offer; light duty towing and roadside. We targeted exact zip codes within their service area and allocated bids to the top performing areas. We utilized a full array of Ad types including Search, Call-Ads & Map Ads. We put extra bid adjustments towards calls being our preferred conversion. We made our extensions mobile-friendly and emphasized the company’s best attributes in our ad copy: fast service and honest rates.
After a few months of the campaign running, we were able to pinpoint the top performing keywords and ads. We created new Ad variations based off of that and optimized the campaign on a continuous basis. We added image extensions which made their ads stand out even more from the competition. After a few months, this campaign was a call-driving machine.