Google Business Pro Case Study | OMG National Small Business Marketing

OMG National is proud of a strong track record with regard to staying ahead of industry trends.

Wagner Pools is a household name, well-known within Fairfield County, Westchester County & beyond. Founded in 1919, our client is proudly family-owned & focused on further elevating an already strong & reputable brand into the Digital age.

1. The Problem

Pool-related industries haven’t seen as much innovation & change in the digital arena until recently. The addition of the Pool Contractor & Pool Cleaner categories to Local Services Ads changed this & unlocked the opportunity to infuse this already established brand with further trust from Google while also giving OMG the opportunity to better develop organics for long-term ROI.

2. The Methodology

OMG’s Google Calls Advisor Product is an industry-leading solution that combines two powerful Platforms: Local Services Ads (LSA) & Google Business Profile (GBP). Our product methodology is simple yet effective:

Deploy Local Services Ads (LSA) to assist with paid lead generation

Deploy Google Business Profile (GBP) to assist with Organic Foundation & secure long-term Return-on-investment (ROI).

3. The Results - Local Services Ads (LSA)

Wagner Pools came aboard with OMG on March, 28, 2022. Our team encountered some license verification issues for LSA which we quickly resolved. We were able to rapidly speed through the Onboarding process, resulting in Wagner Pools serving as Badged & Trusted on LSA by April, 7th, 2022. We’ve been able to leverage LSA to yield 89 total calls despite a modest budget (Average = 30 calls per month.) At the time of writing, our client is Ranked #1 within LSA for the Pool Contracting Vertical.

4. The Results - Google Business Profile (GBP)

Our tried and true methodology speaks for itself. In the case of Wager Pools, we saw incredible increases in all areas, including the three major ones; total searches, total views, and total activity. By consistently adding photos, business posts, Q&As, as well as making sure their Google Business Profile adheres to all google guidelines, we were able to make huge strides for the client this year. In conjunction with the LSA portion of the program, this client is set for future success.