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35% of Consumers Who See a Facebook Ad Will Respond by Visiting the Store or Website

This vertical is ideal for Facebook Ads, and the client was happy to give us assets and whatever feedback we required to help their campaign run as smoothly as possible. An audience for pets and pet supplies can be found easily on Facebook and this client was ready to leverage the high level targeting capability.

The Problem

This client’s Facebook Ads were created in September 2022 and performed well from the start. However, with a strong-performing ad campaign comes an inevitable plateau. By mid-November, the ads were starting to level off, creative fatigue set in, and Paid Social Analyst Marc knew that a round of maintenance, revisions, and strategy were important to keep this top performing moving in the right direction.

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The Methodology

Armed with feedback about lead quality - the client was happy with the quantity and was able to convert leads, but they still wanted more to convert - we got to work. The Facebook Ads Team’s primary solution was to narrow the targeting. In late November, Marc narrowed the broad audience by about half and, to combat the likely creative fatigue with a smaller audience, he requested new assets and refreshed creatives. On November 22, 2022, a new ad set was launched after speaking with the client and gathering feedback about the leads. We were also able to leverage a new litter of puppies in the spring and, almost immediately, we created a sense of urgency and anticipation.

The Results

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From December 2022 to January 2023, the ads continue to perform well and results have increased even more. With an excellent quantity of leads, we wondered about the quality. From all accounts, the client is extremely pleased and has been able to convert several leads. With a great vertical, beautiful assets and ads, the right targeting, and solid feedback, we have been able to maintain this client’s stellar results and hope to do so for a long time to come.

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