Over 95% of consumers go online to find local services and paid search ads occupy 100% of mobile search screens
AAA Pest Control is a full-service pest control company serving Fort Lauderdale, FL and surrounding areas in South Florida. They offer a full array of pest control services for any situation. They came to us in Feb 2020 after working with a previous marketing company that “dropped the ball”. We had to deliver and instill confidence with this new Google Ads campaign.
We have an in-house, custom taxonomy of keywords, ad copy and extensions that was built from acquiring the best data from all of our previous Pest Control Ads campaigns. We implemented these with an extra emphasis on the South Florida market and locations. Geo-targeting each area with keywords and bids made our ads stand out in places where we could find a gap between the major competitors. Our copy also emphasized the local and family-oriented aspect of the company to reach customers on a more personal level. Once the search ads were running, we decided to incorporate Display and Retargeting Ads to further increase brand awareness and remind previous visitors to the website to reconnect with the business.