By early 2023, our team was able to determine the assets and types of creatives that work best for this campaign and garner ample engagement. Working with a modest budget, we needed to work to find the right audience.

In March 2023, we developed a strategy to advertise specific patio covers. With spring and summer approaching, we knew that narrowing the focus to specific items would pay off. The client mentioned that they wanted to sell more of their custom patio covers, as the price point is higher and people tended to prefer buying those during warmer weather. We created custom cover-specific messaging, video, and targeted a higher income base of homeowners who also had outdoor and patio interests and results skyrocketed.