Over 95% of consumers go online to find local services and paid search ads occupy 100% of mobile search screens

Based in Northwest Washington, Earthworks tree service provides full tree services including removal, trimming, pruning & commercial services. They signed up for Google Ads right as the Covid pandemic was hitting in 2020. They were skeptical that these ads would be effective given that a lot of people may not have been looking for their services at that time.

The Problem

Austin, TX is a major market which means a lot of competition. Clicks for painting services can get quite expensive as the average click price for the industry is $15 to appear at the top of the Google search results page. You also have to go up against other local companies as well as recognized home services websites like Homeadvisor and Thumbtack. Additionally, we only had a very modest $600 monthly budget which means we had to maximize value.

Austin Natural Painting (1)

The Methodology

We start off by referencing historical data and campaign results from our previous painting campaigns. From this, we utilize the ad copy, keywords and bidding strategies that have produced the best results. We then add unique copy to the Ads tailored around Austin Natural Painting’s biggest selling points: Servicing for nearly 30 years, guarantees and high-quality paints, custom projects, etc. The key is to make them stand out from the rest of the competition and give prospective customers a reason to click our Ad. We utilized a full array of Ad types including Search, Call-Ads & Map Ads. We put extra bid adjustments towards calls being our preferred conversion and we made our extensions mobile-friendly.

After a few months of refining keywords, adding negative keywords, and A/B testing ad copy and bids, we had an extremely efficient and effective campaign that was delivering results.

The Results

Due to our optimized campaigns and high quality scores, we were able to keep their Cost Per Click lower than the industry average which means their budget lasts longer and delivers more opportunities. Over 1.15k potential customers have interacted with our Ads and they were viewed over 32k times resulting in an increase in brand awareness as well.

They have the highest impression share in the area at 28% over Homeadvisor, Thumbtack, CertaPro and all the other local competitors. Even more impressive is that they appear at the top of the search results page
74% of the time for any painting-related queries!

Austin Natural Painting put trust in our Google Ads team at OMG. They had faith in our team to deliver results and get them leads at a marketing budget that worked for them. They were so happy with the results they have now increased their monthly budget to $1k. They are now reaping the rewards by having the best performing Ads campaign in Austin, TX.


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