Over 95% of consumers go online to find local services and paid search ads occupy 100% of mobile search screens
Based in Northwest Washington, Earthworks tree service provides full tree services including removal, trimming, pruning & commercial services. They signed up for Google Ads right as the Covid pandemic was hitting in 2020. They were skeptical that these ads would be effective given that a lot of people may not have been looking for their services at that time.
We start off by referencing historical data and campaign results from our previous painting campaigns. From this, we utilize the ad copy, keywords and bidding strategies that have produced the best results. We then add unique copy to the Ads tailored around Austin Natural Painting’s biggest selling points: Servicing for nearly 30 years, guarantees and high-quality paints, custom projects, etc. The key is to make them stand out from the rest of the competition and give prospective customers a reason to click our Ad. We utilized a full array of Ad types including Search, Call-Ads & Map Ads. We put extra bid adjustments towards calls being our preferred conversion and we made our extensions mobile-friendly.
After a few months of refining keywords, adding negative keywords, and A/B testing ad copy and bids, we had an extremely efficient and effective campaign that was delivering results.