Over 95% of consumers go online to find local services and paid search ads occupy 100% of mobile search screens
Florida Oasis Residential Mental Health is a pioneering organization founded on the core principle of offering transparent and top-notch residential healthcare services to individuals facing mental health challenges. With a strong commitment to serving the community, the organization strives to address the pressing need for a comprehensive and comfortable residential mental health care facility in the region. Composed of a dedicated team of psychiatric, licensed mental health, and medical professionals, Florida Oasis aims to provide specialized assistance to individuals in stabilizing and flourishing despite their mental health struggles.
We deployed our in-house, custom taxonomy of keywords, ad copy, and ad extensions that were built over years from acquiring the best data from previous Google Ads campaigns. Additionally, we placed emphasis towards following best practices within our ongoing strategy.
Our careful Geo-targeting of each area with tailored keywords & bids made our ads stand out, especially in locations for which we could find a gap between the major competitors. Our ad copy also emphasized the personal and professional aspects of the company to reach customers on a more intimate level. Once the search ads were running, we decided to incorporate Display and Retargeting Ads to further increase brand awareness as well as entice previous visitors to the website to reconnect & engage with our client.