Ga Fl Oasis Bars

Over 95% of consumers go online to find local services and paid search ads occupy 100% of mobile search screens

Florida Oasis Residential Mental Health is a pioneering organization founded on the core principle of offering transparent and top-notch residential healthcare services to individuals facing mental health challenges. With a strong commitment to serving the community, the organization strives to address the pressing need for a comprehensive and comfortable residential mental health care facility in the region. Composed of a dedicated team of psychiatric, licensed mental health, and medical professionals, Florida Oasis aims to provide specialized assistance to individuals in stabilizing and flourishing despite their mental health struggles.

The Problem

The industry is very expensive and saturated. They have to compete against multiple othercompetitors in the area. They also have to compete with a heavy organic listing within the area which occupy a large spacein the Google search results page. We had to find a way to make them stand out from the competition while using a small budget.

Fl Oasis Google Ad Mockup

The Methodology

We deployed our in-house, custom taxonomy of keywords, ad copy, and ad extensions that were built over years from acquiring the best data from previous Google Ads campaigns. Additionally, we placed emphasis towards following best practices within our ongoing strategy.

Our careful Geo-targeting of each area with tailored keywords & bids made our ads stand out, especially in locations for which we could find a gap between the major competitors. Our ad copy also emphasized the personal and professional aspects of the company to reach customers on a more intimate level. Once the search ads were running, we decided to incorporate Display and Retargeting Ads to further increase brand awareness as well as entice previous visitors to the website to reconnect & engage with our client.

The Results

In addition to Ranking #1 in impression share, we were also able to propel our client above big names such as Better Help. Our client’s ad now consistently appears at the very top of the search results page. Our meticulous approach to targeting ensures that our ads are tailored to the right audience, and that costs are kept low & manageable. Their Display and Remarketing campaign delivered over 45.3K visitors to their website at a Cost Per Click of only $0.13. That’s a lot of cost-efficient, quality traffic that delivers brand awareness around the targeted area.

Overall, the campaign has been very successful. The client is very satisfied with the quality of our results.

Ga Fl Oasis

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