Google Ads Case Study
Over 95% of consumers go online to find local services and paid search ads occupy 100% of mobile search screens
Peter Miller PA is a personal injury attorney servicing Little Rock, Arkansas, and surrounding areas. They offer a wide range of legal services, from big truck collisions to motorcycle accidents. They came to us in March 2018 after working with a previous marketing company. We had to deliver and instill confidence with this new Google Ads campaign.
The Problem
The industry is very expensive and saturated. They have to compete against multiple other injury attorneys in the area. Most people will be more inclined to go with a major firm because of its reputation so we had to instill confidence in our potential customers to go with a local personalized firm. Not only that, they also have to compete with Google Guarantee Ads which occupy the top of the Google search results page. We had to find a way to make them stand out from the competition.
The Methodology
We have an in-house, custom taxonomy of keywords, ad copy, and ad extensions that were built from acquiring the best data from all of our previous injury attorney Ads campaigns. We implemented these with an extra emphasis on the Little Rock market and locations.
Geo-targeting each area with keywords and bids made our ads stand out in places where we could find a gap between the major competitors. Our copy also emphasized the personal and professional aspects of the company to reach customers on a more personal level. Once the search ads were running, we decided to incorporate Display and Retargeting Ads to increase brand awareness further and remind previous visitors to the website to reconnect with the business.
The Results
They rank 1st overall in impression share above local competitors such as Rainwater Holt & Sexton Injury Lawyers and injury.com (a listing platform) 74% of the time their Ad appears at the top of the search results page (one of the highest in the area next to Rainwater Holt & Sexton Injury Lawyers). These results prove our ads are targeted at the right audience which helps avoid wasting unnecessary spending and keeps their costs down.
Their Display and Remarketing campaign delivered over 8.14k visitors to their website at a Cost Per Click of only $1.03. That’s a lot of cost-efficient, quality traffic that delivers brand awareness around the targeted area.
Overall, the campaign has been very successful. The client is very satisfied with the quality of our results.
![Main Logo [dark Background]](https://omgnational.com/wp-content/uploads/2019/10/Main-Logo-dark-background-300x81.png "Main Logo [dark Background]"){kind=logo}
