Over 95% of consumers go online to find local services and paid search ads occupy 100% of mobile search screens
Peter Miller PA is a personal injury attorney servicing Little Rock, Arkansas, and surrounding areas. They offer a wide range of legal services, from big truck collisions to motorcycle accidents. They came to us in March 2018 after working with a previous marketing company. We had to deliver and instill confidence with this new Google Ads campaign.
We have an in-house, custom taxonomy of keywords, ad copy, and ad extensions that were built from acquiring the best data from all of our previous injury attorney Ads campaigns. We implemented these with an extra emphasis on the Little Rock market and locations.
Geo-targeting each area with keywords and bids made our ads stand out in places where we could find a gap between the major competitors. Our copy also emphasized the personal and professional aspects of the company to reach customers on a more personal level. Once the search ads were running, we decided to incorporate Display and Retargeting Ads to increase brand awareness further and remind previous visitors to the website to reconnect with the business.