After another stagnation and creative refresh, we knew there must be some way to reignite the campaign (again) and breathe new life into it. We followed up with the DMS and asked for offer infor, specials, seasonal deals…anything that would help draw customers. Because the cost of this product/service is quite high, we knew we’d need to attract higher income clients, which was something we’d strategized before. At various times, we’d targeted golfers, dog owners, high income homeowners, business owners, and property managers, as well as retargeting customers.
The client had the idea to target certain areas and certain counties, so we honed in on counties in the state of Florida where the client had generated frequent business. We also targeted higher income homeowners in those counties and areas of predominantly higher income people.

In the end, we managed to get through the stagnation, lowered the average Cost Per Result, and increased the number of forms filled out on the client’s website significantly. Our next move will likely be a lookalike audience based on the number of website visits and customers the client has garnered over time.