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Kitchen Design Gallery Case Study 04

35% of Consumers Who See a Facebook Ad Will Respond by Visiting the Store or Website

Over time, we’ve tried several strategies based on feedback from the client and the ads have always performed well, always lead generation ads. As the company grows and evolves, they are always looking to find new clients and this has always been a challenge for our team. The client has gotten better over time about sending assets for us to utilize in the ads.

This is also a client whose product/service is very expensive, so the Cost Per Result will likely be high, and the ROI would also be high. Generally remodeling/renovation client ads tend to do well on social media, so this is a good vertical and a good fit for Facebook Ads.

The Methodology

We’ve switched gears many times to avoid stagnation here, and have always successfully energized these ads. For example, in February 2022, the Paid Social Analyst noticed a 73% increase in Cost Per Result (which happens periodically as the Frequency rises) - to thwart this issue, we created a new ad to a/b test against the initial lead generation ad, but targeted to a more broad audience, meaning the ad would reach new clients. This worked - the old ad had a Cost Per Result of $32.78 over the past 30 days, while the new ad has a Cost Per Result of $17.98 right out of the Learning Phase.

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The Results

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