Over time, we’ve tried several strategies based on feedback from the client and the ads have always performed well, always lead generation ads. As the company grows and evolves, they are always looking to find new clients and this has always been a challenge for our team. The client has gotten better over time about sending assets for us to utilize in the ads.

This is also a client whose product/service is very expensive, so the Cost Per Result will likely be high, and the ROI would also be high. Generally remodeling/renovation client ads tend to do well on social media, so this is a good vertical and a good fit for Facebook Ads.