Google Ads Case Study
Kitchen Design Gallery | Interior Design
Kitchen Design Gallery is an interior contractor servicing Jacksonville and surrounding areas. They offer a wide range of design and installation services.
They came to us in August 2022. We had to deliver and instill confidence with this new Google Ads campaign.
Key Metrics (KPIs):
- Phone Calls
- Direction Request
- Form Fills
- Emails
The Problem
The industry is characterized by its high costs and intense competition. Additionally, they face the challenge of contending with prominent organic listings in the Google search results, which occupy significant real estate on the page. Our task was to devise a strategy that would set them apart from their competitors, all while working within a limited initial budget. Over time, we planned to gradually increase the budget to enhance the client's overall return on investment.
The Methodology
We've developed an internally tailored system of keywords, ad copy, and ad extensions by meticulously gathering valuable insights from our past Ads campaigns and extensive competitor research. We placed a particular emphasis on optimizing these elements for this specific industry. Later we expanded our efforts by deploying a Performance Max campaign to ensure our ad is shown in all of Google’s network.
To make our advertisements truly shine, we employed a geotargeting strategy for each location, strategically choosing keywords and adjusting bids where we identified openings amidst the dominant competition. Furthermore, our ad copy was carefully crafted to highlight professional facets of our company, allowing us to connect with customers on a more intimate level.
The Results
Since the campaign launched in 8/22:
- 25.7K Clicks to Website
- 1017 Total Conversions (Including Calls, Form Fills, Emails and map requests)
In summary, the campaign has achieved significant success, consistently delivering high-quality results month after month, much to the client's utmost satisfaction.
They consistently secure the top position in impression share, surpassing local competitors when their ad appears at the pinnacle of the search results page, which stands as one of the highest achievements in the region. These outcomes substantiate that our ads effectively target the right audience, preventing unnecessary expenditures and maintaining cost efficiency.
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