Because this client’s timeline was quick, we prioritized production of content, boosting, and the like campaign launch to ensure that word about this new business emerged as quickly as possible. Two of our most talented social media team members were assigned and tasked with creating dynamic, bubbly, bright content that would instantly appeal to families and parents. Because we were starting from scratch, the branding was a clean slate, but the first few months of this client’s social media would be key to building a brand and reputation in their community. We utilized high quality video content, as well as bright, bold static graphics.

We also realized quickly that we needed to target parents, specifically parents of young children. The like campaign targeted area parents of young children (under 12), as well as grandparents and anyone with school interests and PTO interests. We also targeted childcare specialists. The client caters to schools, camps, and after school activities, so we targeted heavily within those demographics.