Google Calls Advisor Case Study
OMG National is proud of a strong track record with regard to staying ahead of industry trends.
Tri-Valley Fence Works is a privately-owned and operated business with 10+ years of experience in the fencing and woodworking trade. Our client covers a wide array of jobs including: custom ironwork, retaining walls, beautiful redwood fences, ornate-custom designs, and more. Quality is the single most important deliverable for Tri-Valley Fence Works towards customer satisfaction. To that end, they recognized they needed a Marketing partner who aligned with their desire for utmost quality.
The Methodology
While supporting a diverse product-stack, OMG intimately understands the magic of Google. Depending on which metrics you reference, approximately 9 of 10 customers are on Google looking for an answer. Therefore, our Google Product stack is meticulously crafted to allow OMG to build, curate, and grow our clients’ online presence across multiple layers of Google’s results, providing more chances to be found & connected with. We knew we needed to source traffic from the biggest hotspots for consumer activity. The product we deployed here is our Google Calls Advisor (GCA) solution.
The Results
Underpinning the more advanced bidding know-how, we take care to set up every single ad-lever in accordance with Google’s best practices, adding all the bells & whistles to bolster our clients’ profiles with a thorough & professional buildout. With a modest Weekly Budget of $540, we were able to average around 30 leads per month from half the product, coming in at approximately $33 per charged lead. This left plenty of room for generous margins on the incoming jobs!
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