Mr. Haas was extremely thankful for our speed. Our client got his first qualified phone call in less than 48 hours after the campaign went live. When we called to congratulate him on the early positive signs of success, he was very pleased and asked where else we could leverage our expertise to get him more calls moving forward. I explained to him the methodology and set his expectations. Today, Mr Haas has received 48 leads in total. Those leads cost the client $7,330.61 in total. That number might seem high, but Randall makes a very high margin on qualified leads. This is a shared attribute of several law verticals. Our client confirmed that he has made an exceptionally healthy margin on his spend, yielding a very favorable return on investment. His responsiveness rate is extremely high due to the fact that he has an answering service which results in centralized responsiveness, which is generally a critical aid for LSA. The organic side of the program is working out very well. During the past 28 days, Mr Haas received 21 free calls that came in from his Google My Business page. Our client continues to send us pictures that we imbed with metadata to strengthen his GMB ranking, driving more free transactions over time. This is only one facet of our GMB optimization loop, which works to consistently & regularly feed GMB the organic content that it demands to show a performance increase. Mr. Haas is also regularly contributing other assets which we use as part of the loop to power GMB performance.