Case Study
OMG National’s Google Business Pro, Helping Businesses Rank Higher on Google to Get More New Customers
Schwantes Heating and Air Conditioning, Inc. is an HVAC company located in Minnesota; they pride themselves on their devotion to installing and maintaining quality heating and air conditioning systems for customers throughout the Greater St. Paul area since 1947. Schwantes Heating and Air Conditioning, Inc. is and has been one of the leading comfort solution sources in Stillwater, Minnesota for years; Dave Pearl, President of Schwantes Heating and Air Conditioning, Inc., knew his hometown team of knowledgeable HVAC experts could be helping more clients, he was reliant on word of mouth, some social media marketing, and SEO - he wasn’t ranking as high as he’d like and after speaking with OMG National he quickly realized there was more opportunity through digital marketing - he was weary of Google Ads but after learning about OMG’s Google My Business Pro product, he decided to give Google My Business a shot.
The Solution
OMG National signed Schwantes Heating and Air Conditioning, Inc. up for our Google Business Pro product to help them start ranking higher and appearing in more searches. Our Google Business Pro product tracks and improves businesses Google Business Profile Rank, optimizes Google Local Profile information, manages and solicits Google Reviews, creates and responds to Google Q&A, launches and maintains a Google Business website, and posts actionable social content on Google - all key contributors to businesses rank on Google.
The Methodology
As a start, OMG’s Google Business Pro team of experts worked very closely with the team at Schwantes Heating and Air Conditioning, Inc. to optimize their Google Local Profile information while launching a Google Business website for their business. Our team launched our proprietary citation builder which allows us to actively manage citations for businesses and ensure data accuracy across over 400+ local search services. We began posting actionable social content on Google and monitoring, getting, and responding to Google reviews and simultaneously creating and responding to Google Q&A’s on the business's behalf. Schwantes Heating and Air Conditioning, Inc.’s account manager at OMG also added a weekly drip of photos to locations that needed some improvement.OMG’s Google My Business Pro is focused on demystifying Google and helping businesses maximize the full potential of Google to Rank Higher and Get More Customers. While implementing and launching the strategic actions mentioned, we also closely tracked and monitored the businesses' Google Business rank while providing real-time Google insights and expert-level support.
The Results
Schwantes Heating and Air Conditioning, Inc. is now appearing at the #1 spot on Google for nearly every pin location on the grid, see images below:
Before
After
Next Steps
We plan to integrate our Google Calls Advisor program into Schwantes Heating and Air Conditioning, Inc.’s marketing plan with us- https://omgnational.com/google-calls-advisor/ - we are eager to get them Google Guaranteed and continue getting them more leads. Dave and we both have a goal to get them so many more leads that they need to hire more crew, buy more vans, and later down the road expand into a second location!
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