Case Study
OMG National’s Google Business Pro, Helping Businesses Rank Higher on Google to Get More New Customers
Albatross Fishing and Sunset Cruise, located in East Dennis, MA, specializes in providing top-tier fishing charters and sunset cruises. The company focuses on delivering exceptional sea adventures for fishing enthusiasts and families. To enhance its online visibility and customer engagement, we employed a comprehensive digital marketing strategy centered around Google Business Profile (GBP) optimization, dynamic content publishing, and meticulous reputation management.
The Problem
The primary challenge faced by Albatross Fishing and Sunset Cruise was an outdated online presence, characterized by a lack of fresh content updates and a stagnation in new customer reviews. This situation threatened the business's ability to effectively rank in local search results and engage with its online audience.
Our Methodology
Our approach to addressing these challenges was grounded in Google's Local Ranking Factors, focusing on Relevance, Distance, and Prominence:
- Relevance: We maintained up-to-date and comprehensive business information to meet user expectations.
- Distance: We optimized local search visibility to ensure the business appeared for relevant searches in and around East Dennis, MA.
- Prominence: We enhanced this through:
- Directories: Optimizing online directory listings for accuracy and consistency.
- Reviews: Encouraging more customer reviews and engaging with feedback to bolster the online reputation.
- Search Position: Applying SEO best practices to improve the business's website ranking on Google Search and Maps.
The Results
Our strategic efforts yielded significant improvements in customer engagement and keyword rankings:
- Customer Actions: Saw an increase of 32%, achieving a 100% target completion.
- KW1 rank (fishing charters): Improved from an ATGR of 14 to rank 1, marking a 100% success rate in our targeted keyword optimization.
- KW2 rank (fishing boat): Achieved a ranking of 1, meeting our 100% goal.
- KW3 rank (charter boats): Also reached a ranking of 1, fulfilling 100% of our objective.
- Total: Achieved a 100% success rate across all measured KPIs.
By focusing on enhancing the business's relevance, distance, and prominence factors, we significantly improved Albatross Fishing and Sunset Cruise's visibility and customer interaction on Google. The notable jump in the keyword "fishing charters" from an ATGR of 14 to 1 exemplifies the effectiveness of our tailored SEO and digital marketing strategies in bolstering online presence and engagement.
Next Steps
By focusing on enhancing the business's relevance, distance, and prominence factors, we significantly improved Albatross Fishing and Sunset Cruise's visibility and customer interaction on Google. The notable jump in the keyword "fishing charters" from an ATGR of 14 to 1 exemplifies the effectiveness of our tailored SEO and digital marketing strategies in bolstering online presence and engagement.
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