Google Ads Case Study
Over 95% of consumers go online to find local services and paid search ads occupy 100% of mobile search screens
Nemo’s Express car Was is an express car wash in Sunrise, Florida. They offer a wide range of automotive car wash plans and well as wash clubs. They came to us in January 2019 after working with a previous marketing company. We had to deliver and instill confidence with this new Google Ads campaign.
The Problem
The industry is very expensive and saturated. They have to compete against multiple othercompetitors in the area. They also have to compete with a heavy organic listing within the area which occupy a large spacein the Google search results page. We had to find a way to make them stand out from the competition while using a small budget.
The Methodology
We have an in-house, custom taxonomy of keywords, ad copy, and ad extensions that were built from acquiring the best data from all of our previous Ads campaigns and multiple competitor research. We implemented these with an extra emphasis in the South Florida market.
Geo-targeting each area with keywords and bids made our ads stand out in places where we could find a gap between the major competitors. Our copy also emphasized the personal and professional aspects of the company to reach customers on a more personal level. Once the search ads were running, we decided to incorporate Display and Retargeting Ads to increase brand awareness further and remind previous visitors to the website to reconnect with the business.
The Results
Their Display and Re-marketing campaign delivered over 1.86M visitors to their website at a Cost Per Click of only $0.12. That’s a lot of cost-efficient, quality traffic that delivers brand awareness around the targeted area. Overall, the campaign has been very successful. The client is very satisfied with the quality of our results.
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