We developed an in-house, custom taxonomy of keywords, ad copy, and ad extensions, drawing from extensive data gathered from our previous Ads campaigns and comprehensive competitor research. We strategically applied this system with a strong focus on the South Florida market.

By employing geo-targeting with specific keywords and bids, we positioned our ads to stand out in areas where we identified gaps in the competition. Our ad copy highlighted the personal and professional qualities of the company, aiming to connect with customers on a more personal level. After launching the search ads, we expanded our strategy to include Display and Retargeting Ads, further increasing brand awareness and encouraging previous visitors to revisit the website.