Over 95% of consumers go online to find local services and paid search ads occupy 100% of mobile search screens
Nemo’s Express car Was is an express car wash in Sunrise, Florida. They offer a wide range of automotive car wash plans and well as wash clubs. They came to us in January 2019 after working with a previous marketing company. We had to deliver and instill confidence with this new Google Ads campaign.
We have an in-house, custom taxonomy of keywords, ad copy, and ad extensions that were built from acquiring the best data from all of our previous Ads campaigns and multiple competitor research. We implemented these with an extra emphasis in the South Florida market.
Geo-targeting each area with keywords and bids made our ads stand out in places where we could find a gap between the major competitors. Our copy also emphasized the personal and professional aspects of the company to reach customers on a more personal level. Once the search ads were running, we decided to incorporate Display and Retargeting Ads to increase brand awareness further and remind previous visitors to the website to reconnect with the business.