Our methodology revolves around Google’s own Local Ranking Factors (Relevance, Distance, Prominence). Ensuring that the information is accurate, filled out, and up-to-date is of utmost importance for the Relevance and Distance factors, since users benefit from correct information online which avoids wasting time, increases convenience, and improves on user experience.

Prominence is a factor that actually has three “sub-factors” which we can help influence. These are Directories, Reviews, and a Website’s position in search. When these three sub-factors are being managed and given the best practice approach, Google will take these data points as positive trust signals to justify showing our clients within Google Search and Google Maps.

Facebook and Instagram are also essential features of our Local Marketing Essentials product. With our consistent and high-quality posts, along with our boosts and always-on Like Campaigns, ensure that we build our clients brand on social media in their local area. Not only does Google index these websites for consistent and updated information, but user engagement on these websites also helps Google identify the Expertise-Experience-Trust-Authority (EEAT) factors for a better user experience.