In August 2021, the Social Media Specialist created a new Like Campaign ad utilizing a GIF. We also expanded the targeting geographically - from 25 miles to 40 miles. We saw results nearly double over the following 30 days. We also began performing Facebook Page Optimizations in August 2021.

During the September Boosts and Like Campaign Optimization, the Social Media Specialist noted that the Boost “Post Engagement up by 267% in the past 28 days, People Reached up by 202%” and the Like Campaign “Page Likes and Followers up by 1,333% in the past 28 days”, which was an exceptional leap in total results.

Since September 2021, results on the page have increased steadily, month over month.