OMG WebWorx: Your Personal Webmaster
It was 1993 when the White House and United Nations went online. At that time, the number of websites was 600! A year later, Netscape was born and Microsoft had created a web browser for Windows 95! OMG National was there. We built our first websites when the internet was only accessible via a “dial-up” connection using one of the 1,000 AOL CD’s which were stuffed in our mailbox every year. Hard to imagine now, but we were trailblazers on a new frontier.
Keeping pace with online advancements is challenging, but as an OMG client…don’t stress, we do it for you! Here are a few of the latest topics and trends which we are embracing and encourage you to be aware of! Today the buzz is all about Mobile First. Mobile-first indexing means Google will predominantly use the mobile version of the content you are providing for indexing and ranking.
With mobile-first indexing, Google’s bots will crawl your site and index your most relevant pages and their mobile structure, first. Responsive web designs should be tested across all browsers, screen sizes, and device types to ensure that your content is easily navigable and accessible regardless of the user’s preference for device, network, or browser.
Our team just got back from Onward 2018 in NYC. The annual conference, put on by Yext, one of our top-tier partners, was incredible.
Each year at this conference, the top names in marketing tech come together and teach their agency partners, all about what’s new and what’s coming.
We were reminded about the importance of “structured data” integration in future web development projects. This will enable our clients to have the same single-screen access to their web content in addition to their directory, search, social, and review sites. Structured Data also makes your site more relevant and highly placed with Google as it is organized in database form, easy for accessing from Google, and even digital assistants like Alexa and Google Home. Bottom line is, your information needs to be structured properly to be top’s in the search results!
Considering this is a paradigm shift in site development, putting the content first, we are rebuilding hundreds of websites to help our clients dominate their respective markets. Our web team is ready to tackle this shift without sacrificing the custom designs that our clients love. Here is a link from Google to test your website’s Structured Data: https://search.google.com/structured-data/testing-tool
All OMG National clients, whether active or not, should consider learning about our all-new WebWorx program. This managed website solution offers ongoing content updates, promotional and other desired changes, G-suite from Google, managed utilities, and security, plus much more. Find out about WebWorx today, just ask your OMG Account Executive, or call the WebWorx hotline at 954.660.1394
Be sure to stay tuned for more fun content delivered to you this month by one of our OMG Marketing Superheroes