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General Video Statistics Worth Noting

  • The value of a one-minute video is 1.8 million words (Video Brewery).
  • The average user spends 16+ minutes watching online video ads every month (Video Brewery).
  • 43% of people want to see more video content from marketers. (HubSpot).
  • 55% of people watch videos online every day (MWP).
  • 65% of video viewers watch more than ¾ of a video (Syndacast).
  • 59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video (MWP).
  • 54% of senior executives share work-related videos with colleagues weekly (TubularInsights).
  • Nearly two-thirds of consumers prefer video under 60 seconds (Animoto).
  • 43% of marketers said they’d create more video content if there were no obstacles like time, resources, and budget (Buffer).
  • 52% of marketing professionals worldwide name video as the type of content with the best ROI (Syndacast).
  • Marketers who use video grow revenue 49% faster than non-video users (VidYard).
  • 55% of people consume video content thoroughly (HubSpot).
  • People spend on average 2.6x more time on pages with video than without (Wistia).
  • 71% of Australian online marketers use visual assets in social media. (Social Media Examiner).
  • In 2015, 90% of young adults use social media, compared with 12% in 2005. (Pew Research Center).
  • 51.9% of marketing professionals worldwide name video as the type of content with the best ROI (Adobe).
  • 2/3 of consumers prefer video under 60 seconds (Animoto).
  • Marketers who use video grow revenue 49% faster than non-video users. (Aberdeen, 2015) (Source: https://www.hubspot.com/marketing-statistics)
Social Media
  • Social video generates 1200% more shares than text and images combined (Responsive Bound Marketing).
  • 52% of Snapchat users are under the age of 25. (HubSpot).
  • 85% of Facebook video is watched without sound (Digiday).
  • YouTube has over a billion users, almost one-third of all people on the internet (YouTube).
  • 48% of marketers plan to add YouTube to their content strategy in the next year (HubSpot).
  • 500 million people are watching videos on Facebook every day (TubularInsights).
  • 45% of people watch more than an hour of Facebook or YouTube videos a week (WordStream).
  • Snapchatters watch 10 billion videos a day (AdWeek).
  • 82% of Twitter users watch video content on Twitter (Bloomberg).
  • Among millennials, YouTube accounts for two-thirds of the premium online video watch across devices (ThinkWithGoogle).
  • 8 out of 10, 18-to-49-year-olds watch YouTube in an average month (ThinkWithGoogle).
  • More than 200 million broadcasts have been created on Periscope alone (Medium).
  • 2/3 of users watch YouTube on a second screen while watching TV at home. (Google).
  • 100 million hours of video are watched every day on Facebook. (TechCrunch).
Search Engine Optimization
  • 74% of 2017 online traffic is video content (KPCB).
  • Including video in a landing page can increase conversion by 80% (EyeView).
  • 26% looked for more information about the subject of the video after viewing it (Video Brewery)
  • 22% visited the website named in the video ad (Video Brewery).
  • 15% visited the company represented in the video ad (Video Brewery).
  • 12% purchased the specific product featured in the ad (Video Brewery).
  • Video attracts two to three times as many monthly visitors, doubles their time spent on the site and has a 157% increase in organic traffic from search engines. (Source: MarketingSherpa)
Mobile Video
  • one-third of the world’s population – 2.5 billion people – now access social media services via mobile devices
  • 90% of the world’s internet users go online via a mobile device
  • 90 percent of consumer’s mobile time is spent in apps
  • Mobile-only social Networks like Snapchat are also snowballing in popularity, and this is driving increases in time spent on mobile devices.
  • 92% of mobile video viewers share videos with others (Virtuetes).
  • 48% of emails are opened on a smartphone so videos should be compatible (Movable Ink).
Email Marketing
  • Using the word ‘video’ in an email subject line boosts the open rates by 19% (Syndacast).
  • People most commonly check their email while watching TV (70%), from bed (52%), on vacation (50%), while on the phone (43%), from the bathroom (42%), and even while driving (18%) (Adobe).
  • 48% of emails are opened on a smartphone so videos should be compatible (Movable Ink).
Product Marketing
  • Almost 50% of internet users look for videos related to a product or service before visiting a store (ThinkWithGoogle).
  • 4 out of 5 consumers believe that demo videos are helpful (Animoto).
  • Online shoppers who view demo videos are 1.81x more likely to purchase than non-viewers (DMB Adobe).
  • 4x as many customer would rather watch a video about a product than read about it (Animoto).
  • According to Internet Retailer, 52% of consumers say that watching product videos makes them more confident in their online purchase decisions.
  • The 25-34 age group watches the most online videos, and adult males spend 40% more time watching videos on the internet than females. (Sources: comScore and Nielsen)

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