Over the next few months, Google has announced that it will begin prioritizing mobile search results indexing over indexing the results of searches performed from desktop computers. What does this mean? Ultimately, it is now more important than ever to make sure that your business’ website is mobile friendly.
Search indexing is the method used by Google to scan the web and then ultimately determine how their search results will be presented to the individual performing the search. Previously, Google searched and indexed both mobile and desktop sites evenly, with no priority given to either in any way. However, moving forward, Google will be updating the placement of results from searches performed on mobile devices much more frequently than those that take place on a desktop computer.
Google has long been slowly transitioning into a search engine with mobile users at the forefront of its mind. Google’s decision to prioritize their search engine in a way that favors mobile users is consistent with industry trends overall, with many platforms slowly transforming into mobile-centric entities.
What is this going to change?
In the coming months, Google’s search bots will be crawling the internet and evaluating mobile sites much more frequently than they will be examining desktop sites. This is going to greatly enhance the user experience on a mobile platform. Any individual searching from a mobile device will be presented with results that are current, up to date, and a great reflection of what it is that they were searching for in the first place. Their results will be comprised of websites that are fully optimized for mobile browsing, ensuring that any result they click will load quickly and properly on their mobile device.
What this means for business owners
As a business owner, it is important to stay in-tune with trends such as these. For years, internet users have slowly been adopting more and more mobile browsing habits. With such a prevalent search engine giant clearly embracing this trend, it is now more important than ever to make sure your business has a mobile friendly site with rich SEO content.
Do not fall behind! The internet is a dynamic, and ever-changing environment. It is also the tool that most customers use to find new businesses that meet their needs. If you don’t know if your business has a mobile-friendly website, you can use Google’s own mobile-friendly test.
How did your business do? If you find that there’s some work to be done, don’t forget that OMG National is a full-service digital marketing agency. If you would like to make your business’ website mobile-friendly, give us a call at 800-789-4619.