If you own or are a part of a business that’s looking to optimize for a specific geographic area, you might want to familiarize yourself with the updates that Google recently added to its help page for Google My Business.
Previously, Google customer review count, ratings, and position in Web results would be enough to provide a strong signal to the search engine, and at OMG National our OMG Partner programs do include all of that to improve the digital footprint of your business.
But there are other factors that contribute to the local search ranking that should not be overlooked. Here are 3 ‘P’s that will help with your local ranking results:
Pertinence: How relevant is your local listing when compared to what a consumer is looking for? Ensuring that your business information is accurate will help to optimize this.
Proximity: The closer your business is to the location of the searcher will rank you higher in local results than those further away.
Prominence: Putting local SEO more in line with global SEO, how well-known a business or location is can also provide a better result from the search engine. However, prominence is also based on information Google has about the business from across the Web (like links, articles and directories).
These 3 ‘P’s provide Google with signals that will be used to rank a business for a specific local query, however, it would be unwise not to consider other factors that play a bigger role in the success of a business other than just achieving a top ranking for a local query.
Give us a call today at 800.789.4619, opt.2 to see how we can help you create a marketing strategy for your business!