Where Do You Rank Locally?

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Where Do You Rank Locally?

Where Do You Rank Locally?

If you own or are a part of a business that’s looking to optimize for a specific geographic area, you might want to familiarize yourself with the updates that Google recently added to its help page for Google My Business.


dd1Previously, Google customer review count, ratings, and position in Web results would be enough to provide a strong signal to the search engine, and at OMG National our OMG Partner programs do include all of that to improve the digital footprint of your business.

But there are other factors that contribute to the local search ranking that should not be overlooked. Here are 3 ‘P’s that will help with your local ranking results:

Pertinence: How relevant is your local listing when compared to what a consumer is looking for? Ensuring that your business information is accurate will help to optimize this.

Proximity: The closer your business is to the location of the searcher will rank you higher in local results than those further away.

Prominence: Putting local SEO more in line with global SEO, how well-known a business or location is can also provide a better result from the search engine. However, prominence is also based on information Google has about the business from across the Web (like links, articles and directories).

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These 3 ‘P’s provide Google with signals that will be used to rank a business for a specific local query, however, it would be unwise not to consider other factors that play a bigger role in the success of a business other than just achieving a top ranking for a local query.

Give us a call today at 800.789.4619, opt.2 to see how we can help you create a marketing strategy for your business!

Evolving With Google: Foreword from CEO

As OMG prepares to roll out it’s latest website iteration, it occurred to me that perhaps the best blog post we could do, would be relating to website development. In 2016 and in increasing importance each and every year, is the 800 lb. gorilla in the online marketing realm…. Google.


dd4When analyzing our own website analytics, it is always evident that the majority of our traffic comes not through the search engines, but as a result of “direct send”. This means that it is our team of tele-sales pro’s who are driving the bulk of our traffic. We continue to work through our own search marketing, video, social and other efforts to drive traffic through the web, but it remains that “direct send” is the majority. This makes sense as direct selling via the phone has been a core competency for 26 years.

With our new site launch and now wanting to capitalize on it, we must delve into the marketing plan for the site and come up with our strategy. This strategy is something which we meet on, plan out, and then execute as we do all other initiatives here at OMG. However, like you in your business, we are somewhat at the mercy of Google and its’ ever-changing puzzle called an algorithm. We read about it, study what others do, and just when we feel we are making progress for ourselves and for our clients.

dd5Google looks at hundreds of signals which determine where a particular site will appear in the ranks. Focusing on just 3 or 4 of these is no longer a sufficient blueprint for success. It takes a wellrounded approach to make the kind of progress you need to move ahead. Over the next few posts (weeks) we will focus on some of these “signals” and how to best employ them for maximum SEO value and net ranking effect.

To summarize, we have found that increasingly, Google is functioning like a human would in processing thought. Other agencies have also noted that the old fashioned tactics of link exchanges, keyword stuffing, etc. are no longer effective. The top placed sites under various keyword and phrase searches are those which you would look at and say “HEY! This site really is the very best option for this query!” I mean, you may say that, me, I would never use the word query, after all… despite what my kids think, I’m not a total nerd.

Stay tuned here for more on the “signals” you need to be aware of in marketing your site for optimum success. These trends have changed drastically over the last 12 months and looking ahead, we think we know where things are headed, we will document our forecast here on the OMG blog.

To Mutual Success,
Jesse Lubar, CEO
OMG National