OMG WebWorx: Your Personal Webmaster

CALL TODAY
800.789.4619

     
     
800.789.4619
     

OMG WebWorx: Your Personal Webmaster

OMG WebWorx: Your Personal Webmaster

OMG WebWorx: Your Personal Webmaster

It was 1993 when the White House and United Nations went online. At that time, the number of websites was 600! A year later, Netscape was born and Microsoft had created a web browser for Windows 95! OMG National was there. We built our first websites when the internet was only accessible via a “dial-up” connection using one of the 1,000 AOL CD’s which were stuffed in our mailbox every year. Hard to imagine now, but we were trailblazers on a new frontier.

Keeping pace with online advancements is challenging, but as an OMG client…don’t stress, we do it for you! Here are a few of the latest topics and trends which we are embracing and encourage you to be aware of! Today the buzz is all about Mobile First. Mobile-first indexing means Google will predominantly use the mobile version of the content you are providing for indexing and ranking.

With mobile-first indexing, Google’s bots will crawl your site and index your most relevant pages and their mobile structure, first. Responsive web designs should be tested across all browsers, screen sizes, and device types to ensure that your content is easily navigable and accessible regardless of the user’s preference for device, network, or browser.

Our team just got back from Onward 2018 in NYC. The annual conference, put on by Yext, one of our top-tier partners, was incredible.

Each year at this conference, the top names in marketing tech come together and teach their agency partners, all about what’s new and what’s coming.

We were reminded about the importance of “structured data” integration in future web development projects. This will enable our clients to have the same single-screen access to their web content in addition to their directory, search, social, and review sites. Structured Data also makes your site more relevant and highly placed with Google as it is organized in database form, easy for accessing from Google, and even digital assistants like Alexa and Google Home. Bottom line is, your information needs to be structured properly to be top’s in the search results!

LEARN MORE ABOUT OMG WEBWORX HERE!


Considering this is a paradigm shift in site development, putting the content first, we are rebuilding hundreds of websites to help our clients dominate their respective markets. Our web team is ready to tackle this shift without sacrificing the custom designs that our clients love. Here is a link from Google to test your website’s Structured Data: https://search.google.com/structured-data/testing-tool

All OMG National clients, whether active or not, should consider learning about our all-new WebWorx program. This managed website solution offers ongoing content updates, promotional and other desired changes, G-suite from Google, managed utilities, and security, plus much more. Find out about WebWorx today, just ask your OMG Account Executive, or call the WebWorx hotline at 954.660.1394

Be sure to stay tuned for more fun content delivered to you this month by one of our OMG Marketing Superheroes

The Importance of Local SEO

The basics of SEO…

Most business owners who understand the slightest bit of information regarding digital marketing know that they have to rank well on search engines, but they do not understand the methods necessary or the different types of SEO at play in order to achieve the results they desire. SEO stands for search engine optimization, and it is truly that: managing content either on a website or on an external site to make sure it is very readable by Google and other search engines, so that the content (and ultimately the business’ information) is easier to find by searchers in order to increase exposure.

Good SEO takes time. It is important to recognize that SEO is not something that can take effect overnight. Most SEO practices utilize content structure and keywords in order to help correlate with searches performed by customers on search engines. This means that an organic method is being used in order to help bump up either the website or third party listing’s placement in search results. This is in stark contrast to the paid approach, which typically produces more immediate results, but is more expensive and the results are temporary. The internet does not function in a vacuum – there is an immense amount of content on the web and it takes time for Google and other search engines to crawl the internet for information and restructure their search results based on optimizations made to content.

Two different types:

  • On-site SEO: Optimizations made to the content on a website that directly affects the ranking of the site in search results, making the website easier to find. This is the typical type of SEO that most people are familiar with.
  • Off-site or Local SEO: Optimizations made to third-party websites, directory listings, or local listings in order to help make information about the business easier to find. While this can result in a slight bump in a website’s ranking due to the numerous third-party sites now directing back to it, increasing the website’s ranking is typically not the priority objective.

How Local SEO Works

Because Local SEO focuses on optimizations made to third-party websites to help make information about a business easier to find, one is typically limited to the features that the particular site they are working on provides to help make optimizations. For example: Google My Business has local listings that allow business owners to specify their service area so that their listing shows up to a higher degree in the results of searches performed in that area. The extent of which business descriptions and the vast array of supplemental information that these types of listings support are entered, also has a great degree of effect on the listing’s search-ability. Furthermore, if the third-party site supports reviews, the number and frequency of incoming positive reviews that your business has will greatly affect its listing’s search-ability as well.

 What this means for business owners

All of this can seem incredibly complicated and overwhelming. Business owners already have enough on their plates, and the continual updates that good SEO practices require can seem suffocating.

OMG National is a full-service digital marketing agency providing SEOpaid searchsocial media managementreputation managementlogo designwebsite design, and more. Do you need someone with experience and knowledge to take the reins and push your business’ online marketing initiatives to the next level? Give us a call at 800-789-4619 or contact us here, and we’ll take care of it!