Google is going to shake things up with their new “Home Services Pack”

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Google is going to shake things up with their new “Home Services Pack”

Google is going to shake things up with their new “Home Services Pack”

Google is going to shake things up with their new “Home Services Pack”

While currently, business verification helps set businesses utilizing Google’s powerful My Business platform apart from their competition, Google is working on implementing a new level of verification that is going to shake the game up pretty significantly.

How do things currently work?

Currently, businesses simply have to verify their address or phone number depending on the options that Google chooses to provide in order to verify their My Business listing. Once the listing is verified, business owners can add images, content, service area optimizations, and a vast array of other content in order to set their listing apart from their competition’s listings. An emphasis on reviews is then placed, because Google takes into consideration all of the optimizations made to the listing as well as the amount and frequency of positive reviews when determining the business’ placement in the currently utilized “Local Pack.” The Local Pack appears when an individual searches for a product or service on Google, and it becomes populated with businesses either nearby or in the designated area that the searcher specified.

How are things going to change?

In specific areas, Google is testing an advanced verification system that will allow businesses to appear in a pack situated above the local search pack in search results. This advanced verification is actually being outsourced to a third-party company named Pinkerton. Pinkerton is a security risk management company that verifies employees and companies before you do transactions with them.

Google is actually asking that, at least in San Diego, plumbers and locksmiths adhere to this new advanced verification system or their Google listing will be removed. This is due to a high number of spam listings in the Local Pack in that region, so Google is relying on the Advanced Verification system to weed out the spammers.

What should you do?

It is unclear at the moment what implications this will mean for small businesses around the country. Google is definitely make a shift towards emphasis on the advanced verification system, however it is unclear if refusing to adhere to the new system will penalize business owners in a similar way as it has in San Diego.

OMG National is a full-service digital marketing agency providing SEOpaid searchsocial media managementreputation managementlogo designwebsite design, and more. Do you need someone with experience and knowledge to take the reins and push your business’ online marketing initiatives to the next level? Give us a call at 800-789-4619 or contact us here, and we’ll take care of it.

3 Tips for Using Video to Boost Your SEO

3 Tips For Using Video to Boost Your SEO

Video is the biggest trend right now in delivering marketing content. Using video in your marketing campaigns provide a more interactive and personal way to get your messages to your target market. People usually skim long articles, but if they get hooked at the beginning of a video they are more likely to finish it because it’s easier to watch a video than read a long-winded article.

How many times have you ran a Google search and saw YouTube videos in your search results? So why not create videos for your business and optimize them for SEO as another way to get your business on the first page of search results?

  1. Keyword Research
    Video SEO needs the same keyword research as traditional SEO. You are still fighting to come up in search results for specific keywords related to your business; the only difference is the content you want to show up is a video instead of a blog.
  1. Keyword-Rich Video Titles & Descriptions
    Using SEO keywords in your video title and description on YouTube and other video platforms will help rank you higher in search results. However, you don’t want to overdo it. Choose a set of specific keywords that are related to your video and your business without oversaturating the description.

Google and other search engine algorithms are getting smarter every day and they are less likely to rank a video that is “keyword stuffed.” However, don’t forget to take advantage of metadata available as tags on YouTube and other video platforms. Placing keywords, locations and languages in the tags can help the SEO performance of your videos as well.

  1. Use closed captioning
    Closed captioning is the process of providing a transcript of your video to be played over the top of the video for anyone who may be hearing impaired. It is a time-consuming task that business owners usually put off, but it is worthwhile for boosting video SEO.The search engine algorithms can’t crawl the video content (yet), which is where the closed captioning comes into play. Just as Google crawls the text of a blog post for keywords, it can also crawl the closed caption text for a video. Therefore, when creating your video, you should also include keywords in the video script and take the time to add closed captioning. Video SEO can be used on its own to boost videos or as a strategic addition to any SEO campaign. If you are looking to boost your SEO results with video, contact an SEO Expert at OMG National today at 800-789-4619.