Free 6 Point Competitive Analysis

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Free 6 Point Competitive Analysis

Free 6 Point Competitive Analysis

Free 6 Point Competitive Analysis

In business, one of the biggest struggles is finding ways to gain an edge over your competitors. One way to do this is by understanding what your competitors are doing to successfully market their business.

Spying on your competitors is not about stealing their secrets; rather, it’s a way to better understand their strategy, so that you can improve your own – it’s that simple. At OMG, we can help you find out how you stack up against your competition.

Whether it’s mentions, social media, customer reviews, digital ad spend, website performance, keywords strategy, back links, or more, this competitive information is all available to you. All it takes is the right tools and a little help from your OMG digital media strategist.

It is important to understand what tactics that your competitors are using to  outperform you and what is getting them results. Why reinvent the wheel? We call it riding their coattails. We call it winning! Afterall, the internet is an open-book and a level playing field.  It’s up to you to take advantage of this fact to boost your performance online.

This is a great benchmarking opportunity to see where you stand.  Perhaps you are doing better than you think!

For a Free 6 Point Competitive Analysis, click here and fill out our form:

How To Enhance The Value Of Your Local Pages

How To Enhance The Value Of Your Local Pages

Your customer’s journey has changed, have you done all you can to change your business along with it? Let’s go back in time, say five, ten years ago, and think about how you looked up a service. Perhaps your brakes felt mushy and were all of a sudden beginning to squeak. You likely went to Google or Bing, maybe Ask Jeeves ☺, and searched the term “Brake Shop” or “Auto Repair”. You’d pull up the search engine, add the keywords to the search bar, then you’d get back a bunch of blue links and you’d select from that list.

The results would be links to the individual websites for those auto shops, you would then begin reviewing them and decide on who to contact. You’d likely consider the professionalism of the site, what the company said about itself, and where they were geographically.

To make sure you are maximizing your company’s Online Footprint including Local Pages, Search Sites, Social Media Sites, and Review Sites, run this quick scan to get an idea of how much room for improvement remains for your company. You can even compare how your company stacks up to others in your industry.

Today, when you want to do that same search, you are typing it right into the browser, many times you are prompted by Google with additions to your Auto Repair search. Things like “near me” or “best” or “reviews”, are auto-added by Google in an effort to improve and speed up the overall search process, and to make it more valuable. It’s all changed very fast.

These phrases are how your customers are doing most of their searching today and their “search intent” is quite high when they get to this point.

A recent study conducted by Time Trade looked at how people are searching for brands and services today online. 98% of them are using search engines frequently, especially when talking about a searching involving a physical location. These consumers are time conscience and they are looking to connect and transact, now. They need to be able to act, buy, sign up, register, etc. with as little time investment as is possible.

As a business owner or operator, this means that your Local Pages must be equipped, or built out, and ready to convert these consumers and allow them to quickly evolve, from suspect to prospect to customer, all within a moment’s time.

Targeting your messaging and content towards the customers who are looking for you in that micro-moment is a business imperative in 2019. The customer may know what they want, and having comprehensive messaging on your Local Pages should allow customers to get what they need despite the hour, their location, or their level of interest. At 2 am, the customer realizes that you are closed, but if you are able to get them concise information and have them schedule an intake appointment, view basic pricing, get information like timeframes or other data points, you can essentially take that new customer out of the market, helping them to gain a sense of accomplishment that they have gotten their repair underway.

Ignoring or undervaluing your Local Pages, sites like Merchant Circle, Yelp, Google My Business, Bing, YP.com and many others, could be ignoring your next, great customer.

To make sure you are maximizing your company’s Online Footprint including Local Pages, Search Sites, Social Media Sites, and Review Sites, run this quick scan to get an idea of how much room for improvement remains for your company. You can even compare how your company stacks up to others in your industry.

For a quick consultation showing you how OMG National helps with Local Pages, schedule a ten-minute review with one of our Internet Marketing Experts today!

For OMG National, this is Jesse Lubar. Thanks for your time!

Online Directories: Local SEO – Tow Edition

If you own or operate a towing business, then you likely know the heavy impact that bad reviews can have on your business, and your mood. Customers are paying more and more attention to online review sites such as Yelp, Google Reviews, and even Facebook ratings.

Recently, GMB (Google My Business) has rolled out a few new changes to be aware of. Maximizing all of the available online real estate can be the key to unlocking a solid dominance within your local market’s search results. 

So your company has been around a long time, you’ve got a good name and a known brand within the area. You’re one of several towers in your area, but despite your consistent social media presence and a recent website overhaul featuring a keyword-filled blog, your online presence, your share of voice within the search results hasn’t grown. Why?

The answer lies in understanding how the directories work and how to maximize them to help you grow your business from online search….

We’ve said before that Google is King, and this is still true. The search engine powerhouse recently emphasized their concerted effort to increase the importance of Google My Business. GMB is where their focus has shifted, especially in terms of local visibility. Last month, our blog discussed some of the ways that we can harness the power of GMB to affect your business listing.

Also worth considering: Use of voice searches and virtual assistants is on the rise. Prospective customers have become increasingly reliant on their smartphones, devices, and virtual assistants to find businesses.

Using our example, let’s say that Jim gets a call from his wife, she tells him that she is stuck on the side of the road and needs help. She blew a tire and hit the curb, she’s on a busy road, this is urgent!

Now Jim has an iPhone, he asks Siri for a tow company near him… Siri recommends Pro Tow and Jim sees that they have 4 stars on Yelp. Jim makes the call and help is on the way. A partnership between Yelp and Apple ensures that iPhone users are provided Yelp rated companies within most local searches.

However, if Jim had an Android phone or an Alexa Voice Assistant by Amazon in his office, he could have asked the same question and would have been fed structured data from business owners who were forward thinking enough to build out a complete online presence.

The various mobile devices and voice assistants use data provided by the businesses whose products and services match most closely with the searcher’s query. Taking control of the data that is out there is becoming more important with each passing week.

Leveraging your listing information and company profile on each of these sites can be overwhelming. OMG National, with the OMG Power Network, can keep your profile updated across the board fixing incorrect listings, suppressing duplicate listings, adding rich content additions like professional graphics, photos, and customized video.

When it comes to being found online in your area, don’t leave it to chance. Give your business the best opportunity you can, to stand out from the competition and claim your share of what’s out there.

To learn more about our OMG Partner – Online Marketing Program, featuring the OMG Power Network, click here, or reach out to a member of the OMG National team today!

Online Directories: Local SEO

If you own or operate a small business, then you likely know the heavy impact that bad reviews can have on your business. Customers are paying more and more attention to online review sites such as Yelp, Google Reviews, and even Facebook ratings.

Recently, GMB (Google My Business) has rolled out a few changes you need to be aware of. Maximizing your Google page, plus the other directory, search, social media, and review sites can be the key to unlocking Google page one dominance!

Let’s say you own an Air Conditioning and Heating company. You are known for having fast service, and really professional techs. You’re one of several AC companies in your area, but you’ve been around for years, you’re well established. Still, your competition appears to be doing quite well, and in spite of your consistent social media presence and a recent website overhaul, your online presence, and your business, has not grown. Why?

 The answer lies in gaining an understanding of how online directories work, and in realizing how important they are within local search.

We’ve said before that Google is King, and this is still true. The search engine powerhouse recently emphasized their concerted effort to increase the importance of Google My Business. GMB is where their focus has shifted, especially in terms of local visibility. Last month, our blog discussed some of the ways that we can harness the power of GMB to affect your business listing.

Also worth considering: Use of voice searches and virtual assistants is on the rise. Prospective customers have become increasingly reliant on their smartphones, devices, and virtual assistants to find businesses.

Using our example, let’s say that Jim gets a call from his wife, she tells him that the AC is out and it’s getting hot in the house, in the heat of summer, this is urgent!

Now Jim has an iPhone, he asks Siri for an AC contractor near him… Siri recommends Pro AC and Jim sees that they have 4 stars on Yelp. Jim makes the call and help is on the way. A partnership between Yelp and Apple ensures that iPhone users are provided Yelp rated companies within most local searches.

However, if Jim had an Android phone or an Alexa Voice Assistant by Amazon in his office, he could have asked the same question and would have been fed structured data from business owners who were forward thinking enough to build out a complete online presence.

The various mobile devices and voice assistants use data provided by the businesses whose products and services match most closely with the searcher’s query. Taking control of the data that is out there is becoming more important with each passing week.

Leveraging your listing information and company profile on each of these sites can be overwhelming. OMG National, with the OMG Power Network, can keep your profile updated across the board fixing incorrect listings, suppressing duplicate listings, adding rich content additions like professional graphics, photos, and customized video.

When it comes to being found online in your area, don’t leave it to chance. Give your business the best opportunity you can, to stand out from the competition and claim your share of what’s out there.

To learn more about our OMG Partner – Online Marketing Program, featuring the OMG Power Network, click here, or reach out to a member of the OMG National team today!

Directory Listings: Essential for success in the digital world

Directory Listings: Essential For Digital Success

The internet has changed the way we live our daily lives. Instead of having to visit a big brand/specialty store or contacting a service company hoping there will be products or services you need, we can now confirm that an item is in stock or a service is available before stepping out of the door. Currently, 81% of all consumers in the United States begin their buying journey with an online search. Google, Yelp, and Facebook all gather information from directory listing sites across the internet to create a relevant result for their users and understanding how this works can benefit your business tremendously.

As the word suggests, the Internet is a worldwide network of information, and search engines like Google catalog this information to deliver relevant results to their users. Imagine a World Wide Web with billions upon trillions of connections all pointing in different directions. Local directory listings help point the big search engines towards your business information which then translates to customers being pointed to your brand.

OMG National ensures that our clients’ sites evolve with the times. If Google updates their algorithm, we make sure to add corresponding edits, navigational changes, and plug-in updates to keep clients’ sites prominent within the search results.

Enhancing local off-page SEO

At OMG National, we’ve been able to identify the directory listing websites that Google values the most and integrate them into our Power Network, so that our clients show consistent business information across the internet. On top of that, we lock them down so that any suggested edit (made by data aggregators or other users) goes through an approval or denial process. We’ll secure your business information with our lock-down system.

Now, ensuring that all of your business information matches and stays locked is only one benefit. Directory listing management consists of so much more. Did you know that having multiple business profiles on one directory site actually hurts your Google Ranking? Duplicates pop-up continually and being able to handle those duplicate listings by redirecting or suppressing those profiles is very important toward enhancing your online presence.


Not only that, our team of Digital Marketing experts continually add categories, keywords, images, and additional content to maximize results. Constantly updating the directories ensures that Google keeps indexing your business profiles and improves your company’s ranking on both desktop and mobile searches, as well as helps your business scale to the top of the map section.

Final thought

The pros at OMG National understand the power of leveraging digital content, and have been able to harness the benefits of our Power Network for businesses across the United States, in almost every industry. For more information contact us today at 800-789-4619 or visit omgnational.com