The basics of SEO…
Most business owners who understand the slightest bit of information regarding digital marketing know that they have to rank well on search engines, but they do not understand the methods necessary or the different types of SEO at play in order to achieve the results they desire. SEO stands for search engine optimization, and it is truly that: managing content either on a website or on an external site to make sure it is very readable by Google and other search engines, so that the content (and ultimately the business’ information) is easier to find by searchers in order to increase exposure.
Good SEO takes time. It is important to recognize that SEO is not something that can take effect overnight. Most SEO practices utilize content structure and keywords in order to help correlate with searches performed by customers on search engines. This means that an organic method is being used in order to help bump up either the website or third party listing’s placement in search results. This is in stark contrast to the paid approach, which typically produces more immediate results, but is more expensive and the results are temporary. The internet does not function in a vacuum – there is an immense amount of content on the web and it takes time for Google and other search engines to crawl the internet for information and restructure their search results based on optimizations made to content.
Two different types:
- On-site SEO: Optimizations made to the content on a website that directly affects the ranking of the site in search results, making the website easier to find. This is the typical type of SEO that most people are familiar with.
- Off-site or Local SEO: Optimizations made to third-party websites, directory listings, or local listings in order to help make information about the business easier to find. While this can result in a slight bump in a website’s ranking due to the numerous third-party sites now directing back to it, increasing the website’s ranking is typically not the priority objective.
How Local SEO Works
Because Local SEO focuses on optimizations made to third-party websites to help make information about a business easier to find, one is typically limited to the features that the particular site they are working on provides to help make optimizations. For example: Google My Business has local listings that allow business owners to specify their service area so that their listing shows up to a higher degree in the results of searches performed in that area. The extent of which business descriptions and the vast array of supplemental information that these types of listings support are entered, also has a great degree of effect on the listing’s search-ability. Furthermore, if the third-party site supports reviews, the number and frequency of incoming positive reviews that your business has will greatly affect its listing’s search-ability as well.
What this means for business owners
All of this can seem incredibly complicated and overwhelming. Business owners already have enough on their plates, and the continual updates that good SEO practices require can seem suffocating.
OMG National is a full-service digital marketing agency providing SEO, paid search, social media management, reputation management, logo design, website design, and more. Do you need someone with experience and knowledge to take the reins and push your business’ online marketing initiatives to the next level? Give us a call at 800-789-4619 or contact us here, and we’ll take care of it!