Capturing the Elusive 20-30% of the Market is as Easy as B-I-N-G

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Capturing the Elusive 20-30% of the Market is as Easy as B-I-N-G

Capturing the Elusive 20-30% of the Market is as Easy as B-I-N-G

Capturing the Elusive 20%-30% of the Market is as Easy as B-I-N-G

Paid Search is driving new business to millions of users every day. Through paid search, advertisers bid on specific keywords related to their general goals in an effort to generate more business. From there, and depending on the quality of the ads and the budget allocated to the ads- Google, Bing, Facebook, and other platforms will display your ads to the audience that you’ve targeted.

We all understand Google’s power within the Paid Advertising world, and there’s no denying it. Google commands over 63% of all search queries in the United States and has developed a sophisticated program for managing Ads along with a far-reaching display network. When properly configured, these resources will get your ads in the face of purchase ready users on a variety of different websites and Apps like Youtube, New York Times, Google Maps, and much more.

That being said if 63% of all search queries in the USA are done on Google; where are the other 37%? They’re actually divided amongst Bing’s own advertising network. The Bing Network Audience actually includes sites like Yahoo, AOL, MSN and many other websites, Apps, Microsoft Software, and AI Voice Assistants (Siri’s image results come from Bing). Combine that with the fact that competition and Costs Per Click (CPCs) and you’re looking at a great opportunity for driving up sales for generally low costs.

The Bing Network = Real Power

Bing’s Paid Advertising resources have been designed to be very similar to Google’s. The Keyword Auction process is almost identical and the advertiser dashboard is so alike that you can literally import the same campaigns you have in Adwords to your Bing Ads account at the click of a button.

Where’s the difference? Bing Ads are a gateway to 66 million PC users that Google cannot reach. The Bing Ad Network gathers data and displays ads through Microsoft Outlook, Cortana (Microsoft’s AI voice assistant), Internet Explorer and Edge browsers, and websites like LinkedIn, MSN, and many more for up to 42% less spend than on Adwords.

Bing Ads are also seen by a demographic that is much more specific than Google users. Bing users are split right through the middle in regard to sex (Female 50% – Male 50%), mostly under the age of 45, and almost half are college graduates.

If those numbers weren’t impressive enough, here’s an important one. Nearly one-third of the Bing Network Audience has a household income of over $100K. These are successful and educated people with purchase power, and a sector of the search market that your business does not want to miss out on.

Final Thought

At the moment, Bing paid advertising is growing. Low competition allows for better Ad Placement opportunities and a much lower Cost Per Click when comparing to Google Adwords. Now’s the time to take advantage and ensure you’re hitting the Bing Audience before your competition.

OMG National is your full-service marketing partner. We’ve been following the growth of the Bing Ad Network and are ready to help you make the most out of this unique opportunity. Contact a marketing consultant to find out more today at 800-789-4619 or visit https://omgnational.com/contact to set up a marketing consultation.

Paid Search is Evolving. Are You Ready?

Paid Search is evolving. Are you ready?

By: Henry Heredia

The New Year is here, and at OMG National we can’t help but look ahead to the innovations that will inevitably change the way digital marketing works. As we all know, an unannounced algorithm update can alter a Paid Search campaign completely and understanding the “next big thing” can save time, money, and help improve overall results.

Understandably, there are companies that are content with the business they generate or just aren’t ready to grow. But for those that are, the results gained in 2017 need to be expanded upon and the right Paid Search strategy can propel your business directly to the top.

What will the PPC future bring?

Already, we’ve seen how Google, Facebook, and other digital platforms have changed the way their sponsored ads work and display. Google, in particular, has moved into Angie’s List and Yelp territory with their Google Guaranteed Local Services (an integration of their Adwords Express platform).

Facebook, on the other hand, has created an “Ads Manager” interface where users can take full advantage of the resources offered by this social network. Benefits include setting ads to show to highly targeted audiences as well as Instagram account integration for a much larger reach. Although the Instagram App also offers a paid ads option, the campaign choices are limited, so going through the Facebook Ads Manager is definitely the best bet.

AI and Voice integrations will change how we search.

In November, OMG National’s CEO, Jesse Lubar, sat down with the CEOs of Yext, Yelp, HubSpot, and other players in the Online Tech and Marketing Services space to discuss the future of AI. Bringing in Wally Brill, Senior Persona Designer at Google, the group learned what Google is doing with its Google Home program and how “the bots” are beginning to impact the marketing landscape. The changes which AI and Voice Integrated search tools are creating, heavily impact larger corporations who see these opportunities as cost and time savers. For instance, Amazon’s Alexa has a bot which assists users in ordering pizza right through Alexa and voice command. We also discovered how the small business user will soon be impacted by this brave new frontier, with robots providing the answers to questions and making suggestions based on a company’s well-built and established online profile. The big takeaway was that the small business person cannot ignore these advancements in technology. The landscape keeps shifting and the steps taken now can ensure that your business is well-positioned for change.

Much in the same way AI is being integrated into social networks, websites, as well as mobile and desktop search; voice-activated virtual assistants are becoming parts of our daily lives. Alexa, Siri, Cortana, and Google Assistant understand long string queries and deliver very specific results. Understanding the best keyword strings, parameters, and strategies can mean the difference between failure and success in the intelligent search landscape. The first step is to make sure that you have control and a single source of truth established for your businesses information online. 

Creating these “build-outs”, monitoring, updating, and maintaining them is an essential component which will ensure your success. The OMG Power Network of sites provides 70+ online “properties” where you’d better make sure you have “curb appeal” along with complete and accurate data.

At OMG National, we employ the latest tools and strategies to achieve the best ROI for our clients. Our team of in-house employees work tirelessly to deliver results that help customers find you online and enable your business to grow.

Final thought

It’s a very exciting future for Paid Search, Search Engine Marketing, and technology in general. The possibilities are endless, and we’re ready for what’s coming. PPC, SEO, Social Media Marketing, Website design and development and much more; OMG National is your full-service marketing firm. From print to multimedia content, we do it all!

Are you ready to take the leap? Success is only a call or click away! Let OMG National get your brand on the right track both on and offline. Call today, 800.789.4619 or find out how your company and competitors stack up with a complimentary Paid Search Analysis: CLICK HERE.

The Importance of Local SEO

The basics of SEO…

Most business owners who understand the slightest bit of information regarding digital marketing know that they have to rank well on search engines, but they do not understand the methods necessary or the different types of SEO at play in order to achieve the results they desire. SEO stands for search engine optimization, and it is truly that: managing content either on a website or on an external site to make sure it is very readable by Google and other search engines, so that the content (and ultimately the business’ information) is easier to find by searchers in order to increase exposure.

Good SEO takes time. It is important to recognize that SEO is not something that can take effect overnight. Most SEO practices utilize content structure and keywords in order to help correlate with searches performed by customers on search engines. This means that an organic method is being used in order to help bump up either the website or third party listing’s placement in search results. This is in stark contrast to the paid approach, which typically produces more immediate results, but is more expensive and the results are temporary. The internet does not function in a vacuum – there is an immense amount of content on the web and it takes time for Google and other search engines to crawl the internet for information and restructure their search results based on optimizations made to content.

Two different types:

  • On-site SEO: Optimizations made to the content on a website that directly affects the ranking of the site in search results, making the website easier to find. This is the typical type of SEO that most people are familiar with.
  • Off-site or Local SEO: Optimizations made to third-party websites, directory listings, or local listings in order to help make information about the business easier to find. While this can result in a slight bump in a website’s ranking due to the numerous third-party sites now directing back to it, increasing the website’s ranking is typically not the priority objective.

How Local SEO Works

Because Local SEO focuses on optimizations made to third-party websites to help make information about a business easier to find, one is typically limited to the features that the particular site they are working on provides to help make optimizations. For example: Google My Business has local listings that allow business owners to specify their service area so that their listing shows up to a higher degree in the results of searches performed in that area. The extent of which business descriptions and the vast array of supplemental information that these types of listings support are entered, also has a great degree of effect on the listing’s search-ability. Furthermore, if the third-party site supports reviews, the number and frequency of incoming positive reviews that your business has will greatly affect its listing’s search-ability as well.

 What this means for business owners

All of this can seem incredibly complicated and overwhelming. Business owners already have enough on their plates, and the continual updates that good SEO practices require can seem suffocating.

OMG National is a full-service digital marketing agency providing SEOpaid searchsocial media managementreputation managementlogo designwebsite design, and more. Do you need someone with experience and knowledge to take the reins and push your business’ online marketing initiatives to the next level? Give us a call at 800-789-4619 or contact us here, and we’ll take care of it!