“Google Guaranteed Program” for Local Businesses

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“Google Guaranteed Program” for Local Businesses

“Google Guaranteed Program” for Local Businesses

Google Tests “Google Guaranteed Program” for Local Businesses

The Google local search game is about to change drastically! Google is testing what they are calling the Google Guaranteed Program. Currently, the program is in beta and only available to home services, locksmiths and other similar businesses in San Diego, Sacramento, Stockton and San Francisco, CA.

All businesses that want to become “Google Guaranteed” have to go through a strict screening process by Google including a background check, license and insurance check as well as a screening of your reviews and ratings.

—I WANT TO SET UP MY GOOGLE BUSINESS PAGE SO IT’S READY FOR THE GOOGLE GUARANTEE—

As seen in the image below these Google Guaranteed business listings are the first results shown in a Google search, topping even the traditional Google Search Ads from AdWords and verified Google My Business listings.

When someone clicks on a Google Guaranteed listing they will be taken to a screen like the one shown below, allowing the consumer to request an estimate for the company’s services.

Any customer that works with a Google Guaranteed business and is not happy can submit a claim to Google. Any job booked with a Google Guaranteed business must be done correctly or the customer can receive their money back. The work done by the businesses are guaranteed for up for $2,000.

The Google Guaranteed Program is part of its AdWords product and businesses will likely be charged per lead they receive through the program. Because the program is still in beta and only available in certain markets, the pricing is not yet publicly available. However, we can expect that Google will charge businesses a fee to get the Google Guarantee badge to cover costs for its screening process.

Be Prepared For The Google Guarantee To Come To Your Area

The businesses in the beta test have had drastic amounts of success with increased leads by 1800% when compared to other companies who are using other forms of advertising! With this type of success, the Google Guaranteed Program is likely going to attract a plethora of businesses once the availability expands.

To prepare for the Google Guarantee in your area be sure to:

  • Ensure your business is properly licensed and insured.
  • Create, verify and maintain your Google My Business page.
  • Address negative reviews and ask satisfied customers to leave your business reviews on Google and other review platforms.
  • Sign up for the program as soon as it becomes available to your business type and area.

What does this mean for verified Google My Business pages?

GMB is not going away (at least not yet). So of course, you’ll want to maintain your current GMB pages to take up as much real estate on search results as possible. A complete search marketing plan would include Google Guaranteed listings, AdWords search campaigns, a complete GMB page and search engine optimization (SEO).

—I WANT TO SET UP MY GOOGLE BUSINESS PAGE SO IT’S READY FOR THE GOOGLE GUARANTEE—

Final Word

The OMG National team is actively following the advancements with the Google Guaranteed Program. Stay tuned for more updates. If you need help getting your current online presence up to par before the program launches in your vertical market, contact an expert at OMG National today at 800-789-4619.

Online Reviews: One Pillar of Success in 2018

Online Reviews: One Pillar of Success in 2018

2017 has seen an enormous shift in how Google and other search engines factor in ratings and reviews. Online reviews which were once the online equivalent of “word of mouth” have become much more. The trend continues to move and encompasses an overarching theme, that Google is working more and more on displaying the most logical results possible for any given query. Is a company who has a significant amount of online reviews a prominent player in their market? Yes, likely so.

Google has realized that online reviews have the power to shape customer behavior. So why should I listen to what a company has to say about itself? Won’t this information likely be slanted in an effort to sell to me? Within the same search, you can read what actual customers have said about their experience, and this would be a more trusted assessment of “the truth.”

Reviews, as important as they are to a small business, have gotten a whole lot more important this year. The reason can be summed up in another annoying marketing anagram, SERP. It stands for Search Engine Results Page. When you look up your company name, you get a set of results. This will likely include your Google My Business page, website page or pages, perhaps some ads for your own company or for competitors who are bidding on your name, AND the directories and review sites with your business information. This is the “SERP” for your company.

Taking a look at your search engine results and that of your competitors, it is easy to see how the online reviews have crept into those results. It is also easy to prove that more reviews mean a higher page presence on Google. Whether on mobile or desktop, you will notice that Google is now quite obviously factoring in the reviews when showing results.

Earlier this year we talked (blogged) about the “signals” that Google looks for when determining the results to show. Distance, relevance, and prominence were given as three important factors. It is now obvious that they (Google) have determined that a preponderance of online reviews, does in fact make a company more prominent within that search. In the end, it’s all about giving the best possible experience to their users, providing the best results for any given query.

Online Reviews – New Marketing Horsepower

Here at OMG National, your online reviews is a subject which we have spent thousands of man hours working through and studying. We are in the process of developing our 4th generation Review Platform. Our current platform, Review Stream 3 provides the structured data markup from Schema.org to ensure your website’s first party reviews appear prominently in search. As the process by which online reviews are interpreted, handled, and displayed continues to evolve, so will our Review Stream platform. We will ensure that your small business marketing program is leveraging the best practices for how Google wants you handling online reviews.

Bad Review? Handle It.

In the early days of digital marketing and online reviews, a business could choose to ignore reviews in the hopes that the review would disappear so potential clients wouldn’t see them. The option to ignore online reviews no longer exists.

Unless you are 100% certain that everyone representing your organization is delivering outstanding customer service, a review strategy must be established to thank users for positive feedback and resolve the negative feedback that can result in the loss of thousands of dollars in potential revenue.

Responding to bad reviews is essential going into 2018. With that in mind, we’ve incorporated a make it right button directly into our Review Stream 3 platform so a bad experience can be resolved before turning into a negative review.

What’s the best way to ensure your company is getting positive reviews? Employing excellent customer service skills every time, with everyone. Set expectations so the customer understands the extent of your service, and always listen and consider your customer’s feedback.

There’s no pleasing everyone, so in the event that your company does get a negative review, the best course of action is to respond to that review. Address the problem, clearly state your intentions to resolve the issue, and move the conversation offline by suggesting the reviewer contact the business owner directly at a specific number.

Final thought

Upcoming Webinar: Dec. 20th @ 12pm Online Reviews: The Key To Your Success in 2018

We live in a transparent marketing society. Our failures as business people are out there for the world to see in the click of a mouse. There are real dollars associated with this issue, real emotions too. Working as hard as we do on our business, we know how the sting of a bad review can hurt. It feels like someone is insulting your child. However, knowing that this transparency is a part of business life today, forces you to be a better company. So even though it can be painful to address, your online reviews can give you a road map for improving your operation, each day.

Learn more about online reviews today by contacting one of our digital marketing experts at 800-789-4619 or visit http://omgnational.com/contact

Book your spot in our December Webinar where we’ll cover the most important elements when it comes to review management. Click here to reserve your spot, and don’t forget to check out OMG University for complete access to all of our past webinars.

Directory Listings: The Foundation for Success

Directory Listings: The Foundation for Success

By: Henry Heredia

In 2017, nearly 60% of all web traffic comes from mobile devices. People are continually relying more on their smartphones and digital marketing is falling in line. Businesses must begin managing their digital presence and the first step is by making sure your company’s directory listings are updated and showing accurate information so Google (and your customers) can find you.

As we’ve discussed in past blogs, directory listing websites like Yelp, Google My Business, and even Facebook have taken the place of physical Yellowpages and Whitepages telephone directories. This evolution has helped simplify searching for the products or services you may need, and now we live in an age of almost instant gratification with technology improving the way we interact with our environments. At OMG National, our professionals understand the power of directory listings and can help your company’s exposure grow with creative and innovative local SEO strategies.

How do directory websites impact mobile search?

In digital marketing, and in the practice of Search Engine Optimization (SEO) specifically, there’s a term that you’ve more than likely heard but may not understand. LOCAL OFF PAGE SEO can sound like some marketing buzz term, but the truth is that the results are real when you understand how to harness its power. How can you improve your company’s local off page SEO? By managing, updating, and enhancing the many directory listing websites that Google and other search engines rank highly.

For this reason, OMG National has created our “Power Network” which includes over 70 of the most relevant directory listing websites. If your business already has profiles on these sites, we’ll claim them and update the information. If your company has no online presence, we’ll create, build, and manage your business profiles so your Google ranking can immediately improve. This is the foundation on which your brand’s digital marketing efforts are built on and can leave lasting benefits for years to come.

The average consumer now relies on their mobile device to gain insight into what they’d like to spend their money on. Google has dedicated its efforts to making this process as simple to the user as possible, with best practices and priorities focused on enhanced user experience. With this in mind, businesses are forced to fall in line with Google’s “rule of law” and must obey their latest terms or face the wrath of low rankings. As discussed in past blogs, relevance, distance, and prominence are the key factors that can make your company successful on Google.

Google already prioritizes mobile friendly websites as well as penalizes non-mobile websites, and search also headed toward this direction with “near me” searches leading the charge. Claiming, verifying, managing, and updating your directory listings are more important than ever, but without a mobile-friendly website (or a website at all), your digital marketing efforts can only go so far. The real power of directory listing management lies in the back-links created in each one of these websites. The more back-links pointing back to your website on these directory listings, the more your Google ranking will improve and the better your chances of being found on mobile, and desktop, searches.

Final Thought

Upcoming Webinar: Oct. 26th @ 12pm Online Directories: Are You Being Found?

Search on mobile devices is increasing at an exponential rate so make sure your business has a mobile marketing strategy in place. Start with your directory listings, or let OMG National handle it all while you run your business. Unsure for your company’s current online presence? Try our free report and find out how well you stack up or call us directly to speak to a marketing consultant, 800-789-4619.

Want to learn more about how managing your company’s directory listings can help your online exposure? Join us for our next webinar where we’ll be discussing the importance and benefits of joining the OMG “Power Network”. Click here to reserve your spot, and don’t forget to check out OMG University for complete access to all of our past webinars.