Directory Listings: Essential for success in the digital world

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Directory Listings: Essential for success in the digital world

Directory Listings: Essential for success in the digital world

Directory Listings: Essential For Digital Success

The internet has changed the way we live our daily lives. Instead of having to visit a big brand/specialty store or contacting a service company hoping there will be products or services you need, we can now confirm that an item is in stock or a service is available before stepping out of the door. Currently, 81% of all consumers in the United States begin their buying journey with an online search. Google, Yelp, and Facebook all gather information from directory listing sites across the internet to create a relevant result for their users and understanding how this works can benefit your business tremendously.

As the word suggests, the Internet is a worldwide network of information, and search engines like Google catalog this information to deliver relevant results to their users. Imagine a World Wide Web with billions upon trillions of connections all pointing in different directions. Local directory listings help point the big search engines towards your business information which then translates to customers being pointed to your brand.

OMG National ensures that our clients’ sites evolve with the times. If Google updates their algorithm, we make sure to add corresponding edits, navigational changes, and plug-in updates to keep clients’ sites prominent within the search results.

Enhancing local off-page SEO

At OMG National, we’ve been able to identify the directory listing websites that Google values the most and integrate them into our Power Network, so that our clients show consistent business information across the internet. On top of that, we lock them down so that any suggested edit (made by data aggregators or other users) goes through an approval or denial process. We’ll secure your business information with our lock-down system.

Now, ensuring that all of your business information matches and stays locked is only one benefit. Directory listing management consists of so much more. Did you know that having multiple business profiles on one directory site actually hurts your Google Ranking? Duplicates pop-up continually and being able to handle those duplicate listings by redirecting or suppressing those profiles is very important toward enhancing your online presence.


Not only that, our team of Digital Marketing experts continually add categories, keywords, images, and additional content to maximize results. Constantly updating the directories ensures that Google keeps indexing your business profiles and improves your company’s ranking on both desktop and mobile searches, as well as helps your business scale to the top of the map section.

Final thought

The pros at OMG National understand the power of leveraging digital content, and have been able to harness the benefits of our Power Network for businesses across the United States, in almost every industry. For more information contact us today at 800-789-4619 or visit omgnational.com

Online Reviews: What Businesses Need To Know

Online Reviews: What Businesses Need To Know

Online reviews are here to stay. Not only have they spread across different platforms, but our society is becoming more and more accustomed to reading – and leaving – online reviews. Now, more than ever, businesses need to grow their online reviews, and the right review generation strategy can take your company straight up the Google ladder.

Consumers have found a valuable resource in online reviews. Being able to read what others have experienced goes a long way when you’re trying to decide which restaurant to visit, auto service facility to use, even which dentist or physician to see. Google, Facebook, and other search engines have integrated online reviews into their algorithms to deliver users the best possible results. Distance, Relevance, and Prominence are three major signals which figure heavily into that algorithm. Essentially Google is saying, “Is this business close by?” “Is this business publishing info that is relevant to this search?” and “Do people have good things to say about this business?” These signals are very important to how your business appears in search, with reviews being among the most important. OMG National has the strategies and resources to help any business prepare the right review management plan.

Review-Centric Society

A recent study shows that 62% of consumers believe that online reviews are important or very important when choosing a business. Americans are becoming savvy consumers, and who can blame us? No one likes to be taken advantage of or mistreated. Reviews have become a part of life for every business. From the smallest cafe to the largest car dealership, every business must now integrate a policy for dealing with the occasional bad review, or face the consequences. Leaving reviews unanswered can say to the public, “Frankly my dear customer, I don’t give a damn!” It’s just not good business, nor is it in keeping with a best practices approach to customer service. The way that you deal with negative feedback can mean the difference between turning a potential customer into an actual one.

Buying habits indicate that 85% of consumers trust online reviews as much as a recommendation, and this statistic is on the rise. It’s all about the numbers. The more reviews generated for your business, the more chances of positive feedback and valuable SEO keywords potentially left by highly rated Google Local Guides.

Final Thought

Replying to every review, positive or negative, has become an essential part of doing business in 2018. Understanding the different response approaches can become a time consuming task unto itself. Worrying about reviews on multiple platforms like: Yelp, Yahoo, Angie’s List, BBB, Google My Business, Facebook, Bing, YP.com and many others means that you need digital eyes in the back of your digital head, and that you are ready to respond. Sounds like a big, digital headache to me! That’s where OMG National comes in. We’re well versed in responding to every type of review and can help your business create the right review strategy tailored to your industry or profession.

Our Review Stream 3.0 platform is created specifically to enhance the search value of your reviews with Schema markup code, which can improve the way Google, Bing, Yahoo and other search engines find your company and place you within the search results. Find out more here or call us directly to speak with one of our knowledgeable representatives, 800.789.4619.

Social Media: Essential to Business in 2018

Social Media: Essential to Business in 2018

Social Media, properly applied, can have a significant impact on your company’s sales. There are currently 214 million Americans on Facebook. That’s over 66% of the entire United States population, and this statistic is rising daily. At the same time, new platforms continue to develop, creating challenges for marketers who are dually tasked with operating their business and keeping up with the latest social media strategies.

Facebook, Instagram, Snapchat, LinkedIn, Pinterest and Twitter are the most important sites today, and who knows what’s to come. The one certainty is that companies can no longer afford to ignore social media. Applying an effective strategy can help build your brand, make you a prominent, reliable source of info for your customers, and most importantly, drive in directly….new sales!

Social Media’s Powerful Influence

Facebook has been in the news a lot recently, mainly due to the investigations of meddling into our political system. The same way that our political system was manipulated is what gives you as a business operator the power to develop creative ads, posts and other content, and disseminate it to a distinct audience at a time that is right for you.

This distinct audience of potential customers must be created using tools inside Facebook’s Ad Manager system. It can include things like your customer’s favorite other brands/companies, their geography, alma mater, hobbies, and much more. This powerful Ad Manager tool increases the chances of your ads being displayed to the right person at the right time for you. Learn how to target a more exacting audience and get your company on their minds!

All Paths Lead to Paid Social Media

Add the fact that Facebook owns Instagram, and the money you invest in boosting (Paid social ads) can give you double the exposure on two very important platforms. These resources are incredibly precise and allow for ads to be optimized for a highly targeted reach. LinkedIn, Pinterest, and even Twitter have created their own paid advertising options, each targeting different users with different interests and different buying patterns.

Snapchat, Snap, Inc., is the latest to adopt paid advertising functionalities. This platform has grown in popularity due to the fact that images and videos could be sent instantaneously and discreetly (and with an amazing variety of filters). Now, with their programmatic marketing initiative, companies can get their products/services on the minds of more consumers than ever before. Snapchat’s self-serve ad buying tool allows small businesses to leverage this powerful, new medium alongside some of the greatest brands of our day including Nike, Coca-Cola, and others.

Final Thought

At OMG National, we work tirelessly to give our clients the best results. We’re constantly educating ourselves, and our clients, on the latest resources and strategies available in the digital marketing arena. From website creation, to Paid Search, Paid Social Advertising, and much more; the professionals at OMG National are here to help your business succeed!

Directory Listings: Win Big in 2018

Directory Listings: Win Big in 2018

By: Henry Heredia

Understanding how Google and other search engines deliver results to their users is the Online Marketer’s biggest challenge. When I ask a new client what their goals are when starting their marketing program, the most common answer is: “to get my business to the top of Google”. Most don’t understand how it works (which is why they hired a marketing agency in the first place), but when our clients start paying, they start expecting results…the clock is running!

Understanding Search

Many factors come into play when Google sends out their “bots” to “crawl” for information relevant to what the user types into the search field. Relevance, proximity, and prominence are three components that the algorithm takes into account when creating the Search Engine Results Page (SERP), but where does the algorithm get this information?

Google uses highly trusted sites to gather all kinds of data. You may know a few like Yelp, Yellowpages, Facebook, Merchant Circle, etc., there are hundreds, and the first step in our OMG Partner – Online Marketing Program is building these many internet properties out for your company. The OMG Power Network’s sites include 70+ Directory, Search Engines, Review portals, and Social Media platforms. We make sure you are prominent across all of them.

 Google regularly indexes these sites and holds their information in high regard, which in turn benefits our clients with enhanced visibility leading to phone calls and web traffic. By allowing us to place backlinks, keywords, categories, business contact information, images, videos, and a well-written narrative; search engines confirm the veracity and professionalism of your business. This helps place your business website higher within the search results, and adds your Google My Business listing to the first results within the map pack.

Just like businesses that canvas neighborhoods with flyers, or add billboards to an area where customers are likely to pass, maintaining and managing these directory listing sites can help your brand stay in the top of the search results, and top of mind to your future customers. You can’t control where your next customer is going to find you. Searches conducted on an iPhone will yield a different set of results than on an Android. A customer using their laptop at Starbucks might find you on your Yelp page while another using a desktop computer and doing the same search across town, may find you on the Google map. We make sure that you have listings in all the places that customers search.

The Future of Directory Listing Management

As we move towards artificial intelligence, our dependence on virtual assistants is growing. Siri and Alexa have already become household names, and understanding the most innovative search engine marketing techniques will ensure your business is included when these intelligent virtual assistants deliver their results to the end users.

Final Thought

The year has just begun, now is the best time to take action and get your company’s listings cleaned up. Interested in seeing how you stack up currently? Click here to take our FREE OMG National listings scan and see for yourself!

Make the right choice and contact OMG National! We’ve helped thousands of businesses around the country, and we can help you too. Call us now to speak with a representative, 800-789-4619 or click here to browse our catalog of services.

“Google Guaranteed Program” for Local Businesses

Google Tests “Google Guaranteed Program” for Local Businesses

The Google local search game is about to change drastically! Google is testing what they are calling the Google Guaranteed Program. Currently, the program is in beta and only available to home services, locksmiths and other similar businesses in San Diego, Sacramento, Stockton and San Francisco, CA.

All businesses that want to become “Google Guaranteed” have to go through a strict screening process by Google including a background check, license and insurance check as well as a screening of your reviews and ratings.

SET UP MY GOOGLE BUSINESS PAGE SO IT’S READY FOR THE GOOGLE GUARANTEE

As seen in the image below these Google Guaranteed business listings are the first results shown in a Google search, topping even the traditional Google Search Ads from AdWords and verified Google My Business listings.

When someone clicks on a Google Guaranteed listing they will be taken to a screen like the one shown below, allowing the consumer to request an estimate for the company’s services.

Any customer that works with a Google Guaranteed business and is not happy can submit a claim to Google. Any job booked with a Google Guaranteed business must be done correctly or the customer can receive their money back. The work done by the businesses are guaranteed for up for $2,000.

The Google Guaranteed Program is part of its AdWords product and businesses will likely be charged per lead they receive through the program. Because the program is still in beta and only available in certain markets, the pricing is not yet publicly available. However, we can expect that Google will charge businesses a fee to get the Google Guarantee badge to cover costs for its screening process.

Be Prepared For The Google Guarantee To Come To Your Area

The businesses in the beta test have had drastic amounts of success with increased leads by 1800% when compared to other companies who are using other forms of advertising! With this type of success, the Google Guaranteed Program is likely going to attract a plethora of businesses once the availability expands.

To prepare for the Google Guarantee in your area be sure to:

  • Ensure your business is properly licensed and insured.
  • Create, verify and maintain your Google My Business page.
  • Address negative reviews and ask satisfied customers to leave your business reviews on Google and other review platforms.
  • Sign up for the program as soon as it becomes available to your business type and area.

What does this mean for verified Google My Business pages?

GMB is not going away (at least not yet). So of course, you’ll want to maintain your current GMB pages to take up as much real estate on search results as possible. A complete search marketing plan would include Google Guaranteed listings, AdWords search campaigns, a complete GMB page and search engine optimization (SEO).

SET UP MY GOOGLE BUSINESS PAGE SO IT’S READY FOR THE GOOGLE GUARANTEE

Final Word

The OMG National team is actively following the advancements with the Google Guaranteed Program. Stay tuned for more updates. If you need help getting your current online presence up to par before the program launches in your vertical market, contact an expert at OMG National today at 800-789-4619.

Paid Search is Evolving. Are You Ready?

Paid Search is evolving. Are you ready?

By: Henry Heredia

The New Year is here, and at OMG National we can’t help but look ahead to the innovations that will inevitably change the way digital marketing works. As we all know, an unannounced algorithm update can alter a Paid Search campaign completely and understanding the “next big thing” can save time, money, and help improve overall results.

Understandably, there are companies that are content with the business they generate or just aren’t ready to grow. But for those that are, the results gained in 2017 need to be expanded upon and the right Paid Search strategy can propel your business directly to the top.

What will the PPC future bring?

Already, we’ve seen how Google, Facebook, and other digital platforms have changed the way their sponsored ads work and display. Google, in particular, has moved into Angie’s List and Yelp territory with their Google Guaranteed Local Services (an integration of their Adwords Express platform).

Facebook, on the other hand, has created an “Ads Manager” interface where users can take full advantage of the resources offered by this social network. Benefits include setting ads to show to highly targeted audiences as well as Instagram account integration for a much larger reach. Although the Instagram App also offers a paid ads option, the campaign choices are limited, so going through the Facebook Ads Manager is definitely the best bet.

AI and Voice integrations will change how we search.

In November, OMG National’s CEO, Jesse Lubar, sat down with the CEOs of Yext, Yelp, HubSpot, and other players in the Online Tech and Marketing Services space to discuss the future of AI. Bringing in Wally Brill, Senior Persona Designer at Google, the group learned what Google is doing with its Google Home program and how “the bots” are beginning to impact the marketing landscape. The changes which AI and Voice Integrated search tools are creating, heavily impact larger corporations who see these opportunities as cost and time savers. For instance, Amazon’s Alexa has a bot which assists users in ordering pizza right through Alexa and voice command. We also discovered how the small business user will soon be impacted by this brave new frontier, with robots providing the answers to questions and making suggestions based on a company’s well-built and established online profile. The big takeaway was that the small business person cannot ignore these advancements in technology. The landscape keeps shifting and the steps taken now can ensure that your business is well-positioned for change.

Much in the same way AI is being integrated into social networks, websites, as well as mobile and desktop search; voice-activated virtual assistants are becoming parts of our daily lives. Alexa, Siri, Cortana, and Google Assistant understand long string queries and deliver very specific results. Understanding the best keyword strings, parameters, and strategies can mean the difference between failure and success in the intelligent search landscape. The first step is to make sure that you have control and a single source of truth established for your businesses information online. 

Creating these “build-outs”, monitoring, updating, and maintaining them is an essential component which will ensure your success. The OMG Power Network of sites provides 70+ online “properties” where you’d better make sure you have “curb appeal” along with complete and accurate data.

At OMG National, we employ the latest tools and strategies to achieve the best ROI for our clients. Our team of in-house employees work tirelessly to deliver results that help customers find you online and enable your business to grow.

Final thought

It’s a very exciting future for Paid Search, Search Engine Marketing, and technology in general. The possibilities are endless, and we’re ready for what’s coming. PPC, SEO, Social Media Marketing, Website design and development and much more; OMG National is your full-service marketing firm. From print to multimedia content, we do it all!

Are you ready to take the leap? Success is only a call or click away! Let OMG National get your brand on the right track both on and offline. Call today, 800.789.4619 or find out how your company and competitors stack up with a complimentary Paid Search Analysis: CLICK HERE.

Online Reviews: One Pillar of Success in 2018

Online Reviews: One Pillar of Success in 2018

2017 has seen an enormous shift in how Google and other search engines factor in ratings and reviews. Online reviews which were once the online equivalent of “word of mouth” have become much more. The trend continues to move and encompasses an overarching theme, that Google is working more and more on displaying the most logical results possible for any given query. Is a company who has a significant amount of online reviews a prominent player in their market? Yes, likely so.

Google has realized that online reviews have the power to shape customer behavior. So why should I listen to what a company has to say about itself? Won’t this information likely be slanted in an effort to sell to me? Within the same search, you can read what actual customers have said about their experience, and this would be a more trusted assessment of “the truth.”

Reviews, as important as they are to a small business, have gotten a whole lot more important this year. The reason can be summed up in another annoying marketing anagram, SERP. It stands for Search Engine Results Page. When you look up your company name, you get a set of results. This will likely include your Google My Business page, website page or pages, perhaps some ads for your own company or for competitors who are bidding on your name, AND the directories and review sites with your business information. This is the “SERP” for your company.

Taking a look at your search engine results and that of your competitors, it is easy to see how the online reviews have crept into those results. It is also easy to prove that more reviews mean a higher page presence on Google. Whether on mobile or desktop, you will notice that Google is now quite obviously factoring in the reviews when showing results.

Earlier this year we talked (blogged) about the “signals” that Google looks for when determining the results to show. Distance, relevance, and prominence were given as three important factors. It is now obvious that they (Google) have determined that a preponderance of online reviews, does in fact make a company more prominent within that search. In the end, it’s all about giving the best possible experience to their users, providing the best results for any given query.

Online Reviews – New Marketing Horsepower

Here at OMG National, your online reviews is a subject which we have spent thousands of man hours working through and studying. We are in the process of developing our 4th generation Review Platform. Our current platform, Review Stream 3 provides the structured data markup from Schema.org to ensure your website’s first party reviews appear prominently in search. As the process by which online reviews are interpreted, handled, and displayed continues to evolve, so will our Review Stream platform. We will ensure that your small business marketing program is leveraging the best practices for how Google wants you handling online reviews.

Bad Review? Handle It.

In the early days of digital marketing and online reviews, a business could choose to ignore reviews in the hopes that the review would disappear so potential clients wouldn’t see them. The option to ignore online reviews no longer exists.

Unless you are 100% certain that everyone representing your organization is delivering outstanding customer service, a review strategy must be established to thank users for positive feedback and resolve the negative feedback that can result in the loss of thousands of dollars in potential revenue.

Responding to bad reviews is essential going into 2018. With that in mind, we’ve incorporated a make it right button directly into our Review Stream 3 platform so a bad experience can be resolved before turning into a negative review.

What’s the best way to ensure your company is getting positive reviews? Employing excellent customer service skills every time, with everyone. Set expectations so the customer understands the extent of your service, and always listen and consider your customer’s feedback.

There’s no pleasing everyone, so in the event that your company does get a negative review, the best course of action is to respond to that review. Address the problem, clearly state your intentions to resolve the issue, and move the conversation offline by suggesting the reviewer contact the business owner directly at a specific number.

Final thought

Upcoming Webinar: Dec. 20th @ 12pm Online Reviews: The Key To Your Success in 2018

We live in a transparent marketing society. Our failures as business people are out there for the world to see in the click of a mouse. There are real dollars associated with this issue, real emotions too. Working as hard as we do on our business, we know how the sting of a bad review can hurt. It feels like someone is insulting your child. However, knowing that this transparency is a part of business life today, forces you to be a better company. So even though it can be painful to address, your online reviews can give you a road map for improving your operation, each day.

Learn more about online reviews today by contacting one of our digital marketing experts at 800-789-4619 or visit http://omgnational.com/contact

Book your spot in our December Webinar where we’ll cover the most important elements when it comes to review management. Click here to reserve your spot, and don’t forget to check out OMG University for complete access to all of our past webinars.

Directory Listings: The Foundation for Success

Directory Listings: The Foundation for Success

By: Henry Heredia

In 2017, nearly 60% of all web traffic comes from mobile devices. People are continually relying more on their smartphones and digital marketing is falling in line. Businesses must begin managing their digital presence and the first step is by making sure your company’s directory listings are updated and showing accurate information so Google (and your customers) can find you.

As we’ve discussed in past blogs, directory listing websites like Yelp, Google My Business, and even Facebook have taken the place of physical Yellowpages and Whitepages telephone directories. This evolution has helped simplify searching for the products or services you may need, and now we live in an age of almost instant gratification with technology improving the way we interact with our environments. At OMG National, our professionals understand the power of directory listings and can help your company’s exposure grow with creative and innovative local SEO strategies.

How do directory websites impact mobile search?

In digital marketing, and in the practice of Search Engine Optimization (SEO) specifically, there’s a term that you’ve more than likely heard but may not understand. LOCAL OFF PAGE SEO can sound like some marketing buzz term, but the truth is that the results are real when you understand how to harness its power. How can you improve your company’s local off page SEO? By managing, updating, and enhancing the many directory listing websites that Google and other search engines rank highly.

For this reason, OMG National has created our “Power Network” which includes over 70 of the most relevant directory listing websites. If your business already has profiles on these sites, we’ll claim them and update the information. If your company has no online presence, we’ll create, build, and manage your business profiles so your Google ranking can immediately improve. This is the foundation on which your brand’s digital marketing efforts are built on and can leave lasting benefits for years to come.

The average consumer now relies on their mobile device to gain insight into what they’d like to spend their money on. Google has dedicated its efforts to making this process as simple to the user as possible, with best practices and priorities focused on enhanced user experience. With this in mind, businesses are forced to fall in line with Google’s “rule of law” and must obey their latest terms or face the wrath of low rankings. As discussed in past blogs, relevance, distance, and prominence are the key factors that can make your company successful on Google.

Google already prioritizes mobile friendly websites as well as penalizes non-mobile websites, and search also headed toward this direction with “near me” searches leading the charge. Claiming, verifying, managing, and updating your directory listings are more important than ever, but without a mobile-friendly website (or a website at all), your digital marketing efforts can only go so far. The real power of directory listing management lies in the back-links created in each one of these websites. The more back-links pointing back to your website on these directory listings, the more your Google ranking will improve and the better your chances of being found on mobile, and desktop, searches.

Final Thought

Upcoming Webinar: Oct. 26th @ 12pm Online Directories: Are You Being Found?

Search on mobile devices is increasing at an exponential rate so make sure your business has a mobile marketing strategy in place. Start with your directory listings, or let OMG National handle it all while you run your business. Unsure for your company’s current online presence? Try our free report and find out how well you stack up or call us directly to speak to a marketing consultant, 800-789-4619.

Want to learn more about how managing your company’s directory listings can help your online exposure? Join us for our next webinar where we’ll be discussing the importance and benefits of joining the OMG “Power Network”. Click here to reserve your spot, and don’t forget to check out OMG University for complete access to all of our past webinars.

The Direction of Digital Marketing: 2017 and Beyond

The Direction of Digital Marketing: 2017 and Beyond

The industry has changed a lot in the last year, and as we head toward the year’s midway point, it’s important to take a second and think about the direction of digital marketing in 2017 and beyond. To market effectively, it is critical to stay on top of the latest trends. Research them, understand their usefulness, plan your direction and take advantage before your competitors do. Here are seven trends stirring up the marketing world this year.

1) Live Streaming Video

Web surfers are begging for more immediate, engaging content. Live streaming video platforms like Facebook Live, Periscope and others provide just that. Discussions about crowd size aside, the inauguration of President Donald Trump cracked the record of largest live streaming audience to date, reaching an estimated 4.6 million online on-lookers at its peak live viewership. Live-streamed events allow viewers to share an experience as it unfolds, piquing their curiosity and keeping their interest. Brands like yours can live stream events, discussions and more to display a less filtered, intimate side of their business.

2) Augmented Reality (AR)

In the last few years, augmented reality has made amazing strides. Pokémon GO had our neighborhoods teeming with virtual monsters and obsessed millennials. Earning $10 million a day at its peak, the app‘s developers proved it’s possible to translate the spectacle of AR into ROI. And though the excitement around the game has died down, brands are still investing in this yet to be truly tapped into tech. Snapchat recently introduced its new World Lenses feature that allows you to drop 3D animated objects into the setting of your photos and videos. We expect we’ll see more brands to release new AR tools, games, ads and innovative ways to capitalize on existing AR apps.

4) 360 Videos and Immersion

People want to be amazed. Augmented reality and virtual reality have captured our imagination. Those technologies seem out of reach now but, with 360 video, you can create immersive content that no one can ignore. Record an event or product demonstration in 360 video and your customers will feel as if they experienced it firsthand. Developing immersive experiences don’t just grab their attention but turn the world around them into the experience itself.

5) Native Advertising

As consumers continue to avoid most forms of advertising, more and more brands turn to native advertising. These appear to be normal magazine or news articles, but they are infused with brand specific content to target readers of particular publications. This is a sneakier form of advertising that is designed to not be as off-putting as traditional ads. Major publishers have been offering native advertising for quite some time. We expect more publishers to follow this trend, and to see more sneaky ways to advertise without scaring off your audience.

6) Make it Short, Make it Dense

Our attention spans have changed. We skip ads and posts that don’t interest us. We skim articles or even share them after just seeing the headline. From movies and MTV to 140-character tweets and second-long Snapchats, our tolerance for lengthy content is rapidly disappearing as technology progresses. This is especially true for younger consumers who have grown up in the social media era. It’s essential to make the content you put out dense to communicate your message without being disregarded as static.

7) Data Analytics Improved with New Tools

In marketing, data drives all. With the market and media landscape splintered between traditional and online avenues, it has become harder than ever to understand the wealth of data collected. We are only human, which is why we rely on data visualization tools. There are several data visualization tools out there already to enhance your ability to sift through the numbers and make marketing magic happen. And with new data visualization tools being developed all the time, there’s no limit to how we can improve our campaigns.

We encourage you to read up on these trends. Find out how other companies have utilized things like native advertising or live streaming video to their marketing advantage, and see if you can include one of these trends in your marketing strategy. They may be unfamiliar to you now but, based on what we’ve seen in the last year, they won’t be for long.

OMG National is a full-service digital marketing agency providing SEOpaid searchsocial media managementreputation managementlogo designwebsite design, and more. Do you need someone with experience and knowledge to take the reins and push your business’ online marketing initiatives to the next level? Give us a call at 800-789-4619 or contact us here, and we’ll take care of it!

Social Media And Your Business

By: Henry Heredia

Once upon a time, small business advertising meant television, radio, and print formats. Companies needed “Big Bucks” to compete. But the internet changed all that and there are now almost unlimited possibilities to produce creative ads for any budget. In this post, we’ll discuss how businesses can directly benefit from communicating with consumers through social media platforms.

Today, businesses don’t have a choice on whether or not to use social media. Often, a patron will check in from your company location which creates an unverified profile page. For business, social media is a powerful branding tool that can generate effective engagement with your audience and customer loyalty towards your brand, so it would be wise not to overlook.

Audience Targeting

Think about it. How do you keep in touch with friends and loved ones? How do you get your news and information? What app do you most use on your phone? If the answer is Facebook, then you’re just like the other 1.5 billion active users worldwide; and social media doesn’t stop there. Different social sites provide access to a variety of audiences with specific interests, and understanding user demographics can help companies target the customers they want while reducing inefficient spending.

Remember filling out your Facebook profile? Probably not, but you surely mentioned interests, chose pages to follow, updated your employment status, marital status and so on. What seemed like insignificant information while filling out a form has become invaluable data for marketers to use and identify target demographics.

Just as Facebook has done, other Social Network Sites are now leveraging the specific information gathered to build paid advertising networks that can market directly to consumers with the exact demographics your business wants (occupations, interests, gender, age group, etc.). Social sites have become the most popular platforms for content distribution to the masses, and businesses are changing the way they spend advertising dollars to reflect this trend.

Convert followers into consumers

A recent study found that 88% of consumers consider online reviews to be very influential when making a purchase decision. Social media sites now include ratings and reviews within a business profile, making a company’s reputation visible to any and every potential customer, partner, or patient. Actively responding to reviews, messages, comments, and posts shows that your company cares about customer service.

There are no guarantees when dealing with social media followers, but understanding social conversations and trends can assist businesses to effectively engage with users. Companies need to be wary of over-posting or overselling through social media. Barraging followers with sales driven posts will inevitably result in loss of interest and worse of all, loss of following. Consumers are searching for humor, video, facts, motivational posts, authentic images, and personal communication in their feeds, so adjusting your strategy can keep your brand in the minds of your audience.

Social media is a very important cog in the content marketing wheel. Social media touches every part of an organization. From customer service to frontline sales and human resources to Information Technology; it’s a living, breathing, and ever-evolving entity. The only way to keep ahead of the game is to remain informed on all the best practices or contact OMG National and let us do the heavy lifting. Call today to speak to a representative, 800-789-4619 or visit our website to find out more, https://omgnational.com/online/social-media