Online Reviews: What Businesses Need To Know

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Online Reviews: What Businesses Need To Know

Online Reviews: What Businesses Need To Know

Online Reviews: What Businesses Need To Know

Online reviews are here to stay. Not only have they spread across different platforms, but our society is becoming more and more accustomed to reading – and leaving – online reviews. Now, more than ever, businesses need to grow their online reviews, and the right review generation strategy can take your company straight up the Google ladder.

Consumers have found a valuable resource in online reviews. Being able to read what others have experienced goes a long way when you’re trying to decide which restaurant to visit, auto service facility to use, even which dentist or physician to see. Google, Facebook, and other search engines have integrated online reviews into their algorithms to deliver users the best possible results. Distance, Relevance, and Prominence are three major signals which figure heavily into that algorithm. Essentially Google is saying, “Is this business close by?” “Is this business publishing info that is relevant to this search?” and “Do people have good things to say about this business?” These signals are very important to how your business appears in search, with reviews being among the most important. OMG National has the strategies and resources to help any business prepare the right review management plan.

Review-Centric Society

A recent study shows that 62% of consumers believe that online reviews are important or very important when choosing a business. Americans are becoming savvy consumers, and who can blame us? No one likes to be taken advantage of or mistreated. Reviews have become a part of life for every business. From the smallest cafe to the largest car dealership, every business must now integrate a policy for dealing with the occasional bad review, or face the consequences. Leaving reviews unanswered can say to the public, “Frankly my dear customer, I don’t give a damn!” It’s just not good business, nor is it in keeping with a best practices approach to customer service. The way that you deal with negative feedback can mean the difference between turning a potential customer into an actual one.

Buying habits indicate that 85% of consumers trust online reviews as much as a recommendation, and this statistic is on the rise. It’s all about the numbers. The more reviews generated for your business, the more chances of positive feedback and valuable SEO keywords potentially left by highly rated Google Local Guides.

Final Thought

Replying to every review, positive or negative, has become an essential part of doing business in 2018. Understanding the different response approaches can become a time consuming task unto itself. Worrying about reviews on multiple platforms like: Yelp, Yahoo, Angie’s List, BBB, Google My Business, Facebook, Bing, YP.com and many others means that you need digital eyes in the back of your digital head, and that you are ready to respond. Sounds like a big, digital headache to me! That’s where OMG National comes in. We’re well versed in responding to every type of review and can help your business create the right review strategy tailored to your industry or profession.

Our Review Stream 3.0 platform is created specifically to enhance the search value of your reviews with Schema markup code, which can improve the way Google, Bing, Yahoo and other search engines find your company and place you within the search results. Find out more here or call us directly to speak with one of our knowledgeable representatives, 800.789.4619.

The Direction of Digital Marketing: 2017 and Beyond

The Direction of Digital Marketing: 2017 and Beyond

The industry has changed a lot in the last year, and as we head toward the year’s midway point, it’s important to take a second and think about the direction of digital marketing in 2017 and beyond. To market effectively, it is critical to stay on top of the latest trends. Research them, understand their usefulness, plan your direction and take advantage before your competitors do. Here are seven trends stirring up the marketing world this year.

1) Live Streaming Video

Web surfers are begging for more immediate, engaging content. Live streaming video platforms like Facebook Live, Periscope and others provide just that. Discussions about crowd size aside, the inauguration of President Donald Trump cracked the record of largest live streaming audience to date, reaching an estimated 4.6 million online on-lookers at its peak live viewership. Live-streamed events allow viewers to share an experience as it unfolds, piquing their curiosity and keeping their interest. Brands like yours can live stream events, discussions and more to display a less filtered, intimate side of their business.

2) Augmented Reality (AR)

In the last few years, augmented reality has made amazing strides. Pokémon GO had our neighborhoods teeming with virtual monsters and obsessed millennials. Earning $10 million a day at its peak, the app‘s developers proved it’s possible to translate the spectacle of AR into ROI. And though the excitement around the game has died down, brands are still investing in this yet to be truly tapped into tech. Snapchat recently introduced its new World Lenses feature that allows you to drop 3D animated objects into the setting of your photos and videos. We expect we’ll see more brands to release new AR tools, games, ads and innovative ways to capitalize on existing AR apps.

4) 360 Videos and Immersion

People want to be amazed. Augmented reality and virtual reality have captured our imagination. Those technologies seem out of reach now but, with 360 video, you can create immersive content that no one can ignore. Record an event or product demonstration in 360 video and your customers will feel as if they experienced it firsthand. Developing immersive experiences don’t just grab their attention but turn the world around them into the experience itself.

5) Native Advertising

As consumers continue to avoid most forms of advertising, more and more brands turn to native advertising. These appear to be normal magazine or news articles, but they are infused with brand specific content to target readers of particular publications. This is a sneakier form of advertising that is designed to not be as off-putting as traditional ads. Major publishers have been offering native advertising for quite some time. We expect more publishers to follow this trend, and to see more sneaky ways to advertise without scaring off your audience.

6) Make it Short, Make it Dense

Our attention spans have changed. We skip ads and posts that don’t interest us. We skim articles or even share them after just seeing the headline. From movies and MTV to 140-character tweets and second-long Snapchats, our tolerance for lengthy content is rapidly disappearing as technology progresses. This is especially true for younger consumers who have grown up in the social media era. It’s essential to make the content you put out dense to communicate your message without being disregarded as static.

7) Data Analytics Improved with New Tools

In marketing, data drives all. With the market and media landscape splintered between traditional and online avenues, it has become harder than ever to understand the wealth of data collected. We are only human, which is why we rely on data visualization tools. There are several data visualization tools out there already to enhance your ability to sift through the numbers and make marketing magic happen. And with new data visualization tools being developed all the time, there’s no limit to how we can improve our campaigns.

We encourage you to read up on these trends. Find out how other companies have utilized things like native advertising or live streaming video to their marketing advantage, and see if you can include one of these trends in your marketing strategy. They may be unfamiliar to you now but, based on what we’ve seen in the last year, they won’t be for long.

OMG National is a full-service digital marketing agency providing SEOpaid searchsocial media managementreputation managementlogo designwebsite design, and more. Do you need someone with experience and knowledge to take the reins and push your business’ online marketing initiatives to the next level? Give us a call at 800-789-4619 or contact us here, and we’ll take care of it!

Keyword Research is Not Dead: 13 Ways Keyword Research Can Help With Search Rankings

Over the past few years, Google has shifted its focus from keywords to “entities” but keyword research can still play an important part in your overall SEO strategy. Most predictions of the “Death of” something related to the marketing world have been proven to be false, the same being with the death of SEO keyword research.

Here are 13 ways that your keyword research can help your search rankings:

  1. Dominate Your Niche.
    Researching the keywords for your industry will help you find every possible topic that is being discussed by people in your industry. Thus, allowing you to create content revolving around those topics to get into the conversation.
  1. Answer Your Customers’ Questions
    Researching keyword related to your industry can help you determine what questions your customers may have when they are searching for your products or services. Knowing these questions, means you can create content that answers these questions to come up in the search results for those keywords.

Keyboard - golden key Success, closeup

  1. Optimize Your Existing Content
    Knowing the keywords that people are using to search for companies in your industry can give you a better understanding of the keywords that you need to include in your content that is already written. Now, let’s not completely rework a blog post from last year to include multiple keywords, but instead, how about adding a paragraph to it that incorporates a new keyword?
  1. Know Your Customers’ Lingo
    You and your staff know what your products are called and the tech or industry words used to describe them, but how do your customers describe your products or services? Completing keyword research gives business owners insight on how consumers describe the problems they are having and the products they need to fix them. Knowing these search terms can help you when creating new content that can show up in search results.
  1. Help Customers Better Navigate Your Website
    The search terms can not only determine new pages that should be created, but also the terms that should be used as menu items on your website. By implementing these keywords as navigation text, you’ll help your customers find what they are looking for on your website as well as add to your search ranking.
  1. Discover New Products or Services
    Have you ever thought about expanding your business to incorporate a new product or service? Researching keywords can help guide this process by helping you understand what your customers are searching for along with your current products or services. Customers who are using more than one product from a specific company are more likely to stick with that company, therefore, knowing what your customers need is the first step to expanding your offerings.
  1. Find the Best Search Terms
    It doesn’t make sense to include keyword phrases in your content if no one is searching for them. Insert keyword research to determine the terms that are used the most to find products in your industry. Your research will help you decide which terms to optimize for and which terms are not worth your time.
  1. Determine Least Competitive Keywords
    Typically when we think of keywords we think of short phrases that are used to generate relevant search results. However, how many times do you type in a phrase longer than three words or even an entire sentence? These longer keywords are less competitive because fewer people think about them when working on SEO. Starting with the longer, less competitive keywords can give you the boost you are looking for sooner rather than later.
  1. Get Better Click-Throughs
    The main goal of the keyword research is to understand how your customers talk about the services or products you offer. Therefore, incorporating that language into your meta-data on your website in the form of meta-descriptions and title tags will help increase your click-throughs when your website is displayed in the search results for those keywords.
  1. Understand Searchers’ Needs
    Knowing what terms people are using to search is only half of the battle; you also need to understand what they are looking for when making those searches. Try a Google search for a keyword you would like to rank for and click on a few of the results. If they are all very similar in terms of the topics and content, then you’ll want to create similar content to provide an answer to the searchers’ needs.
  1. Point Searches to the Correct Page
    Knowing the searchers’ needs will allow you to optimize the pages that are most relevant to what they are looking for. For example, let’s say a customer searches for “local marketing firm, Fort Lauderdale” on Google. If your marketing firm is in Michigan but you want to gain customers in Fort Lauderdale, you’ll want to make sure that you have a Fort Lauderdale page on your website that includes that keyword. If a searcher found your homepage when searching for a Fort Lauderdale marketing company and they see your address is in Michigan, they may navigate away because they do not know that you work with companies in other locations.
  1. Spy on Your Competitors
    While you cannot directly see what your competitors are ranking for by merely researching keywords, you can search the keywords and see which of your competitors are coming up in the search results. You’ll want to optimize for those keywords to potentially outrank those competitors. There are also other third party tools that can provide you with more in-depth information on your competitors in regards to paid ads.
  1. Establish expectations
    By researching keywords, you identify where you currently rank and determine where you want to be. This can help you set goals for your SEO initiatives and monitor how your rankings are shifting as work has been completed.

Keyword research can help not only determine the keyword phrases to implement on your website and offsite content, but it can help give you a handle on all your digital marketing campaign competitors and provide ideas for expansion.

Are you looking for help with your search rankings? OMG National has a team of experts who can help you rank locally, regionally and even nationally for your industry keywords. Call 800.789.4619 to speak to an expert today!

Making Necessary SEO Adjustments with Google Algorithm Updates in Mind

Google Algorithm Updates

fotolia_5571663_mGoogle makes approximately 600 updates to its search algorithm each year. While most of these updates are minor changes that tweak small things here and there, there are usually several large updates that shake things up fairly significantly. After large updates, you can find that their search results become reorganized, with new emphasis placed on certain aspects of SEO that were not emphasized as heavily prior to the update.

Recent major updates include both “Possum” which was released on September 1st of this year, and Penguin 4.0 which was released afterwards on September 23rd.

When to React

At OMG National, we realize that it is important not to over-react and possibly jump the gun when these updates take place. Since Google is a search engine giant, with a 2015 study showing 65% of users utilizing the platform for their online search needs, any changes that are made do need to be addressed. However, we know that it is important for us to see what specific impacts actually become a reality after the update takes place.

We are constantly monitoring any changes that Google might be implementing, but when a new change takes place, we give it days or possibly even weeks before we start reorganizing our clients’ SEO content since their sites might not even be impacted to begin with. Even if a site appears to be ranked the same in search results, we strategically analyze all reporting regarding a site’s traffic to see if any impacts are present.

When Adjustments are Necessary

Should we find that reporting begins to dip, or that the site placement is not what it used to be, we begin to make necessary adjustments that address the changes Google has put in place. Each significant update to Google’s search algorithm comes with its own set of changes, which causes us to research the update extensively to see where Google is now looking and what exactly they are looking at.

Once we have this information, it becomes time for us to address these changes head on – any content that needs to be created, reorganized or re-positioned is taken care of. Technical changes regarding meta tags, site compatibility, or coding are also addressed. We also make these changes one at a time, in order to make sure that we can fully understand the ramification of each individual change, and if it was positive or negative.

Our Final Thoughts

These changes can feel overwhelming, but with our firm grasp on SEO practices, we know how to remain cool under pressure and make any and all changes necessary, should we find that they actually become necessary.

OMG National is a full-service digital marketing agency providing SEO, paid search, social media management, reputation management, logo design, website design, and more. Do you need someone with experience and knowledge to take the reins and push your business’ online marketing initiatives to the next level? Give us a call at 800-789-4619 or contact us here, and we’ll take care of it.

Fact or Fiction: Social Media Marketing Helps SEO

It is true that social media can benefit your SEO, however, it is not in the way that most people perceive. Social media can help businesses build an audience for their content as well as act as an avenue for promoting the content.

The social media audience helps build brand visibility and improve a business’ reputation, which makes it easier to get backlinks for SEO purposes. Also, by promoting business content on social media, businesses can gain additional inbound links that help to improve organic rankings.

How can popular platforms help your SEO?

FACEBOOK

Facebook has more than a billion users across the globe and has many options for helping marketers reach their target market. The ability to post links, blog posts, images and videos provide creative avenues for intriguing and informative content. The ability to run contests, advertise and join groups also help make Facebook the best social media network for content syndication.

INSTAGRAM

Instagram is now the second largest social platform in the world, behind Facebook, which owns the photo sharing platform. Brand accounts are easy to manage on Instagram and contests run on the network have the potential to attract hundreds of new followers. However, Instagram does not allow for links to be included in posts, making it more for building brand awareness and growing your audience, rather than distributing content.

TWITTER

Twitter’s quick pace allows for easy promotion of links and audience growth. Businesses can quickly build a Twitter following by sharing interesting content and interacting with users. The life of a tweet is very short, which allows for content to be shared multiple times without annoying your followers. Keep in mind that though Twitter is a great content dissemination platform, it is showing signs of losing its flare with a loss of users.

LINKEDIN

LinkedIn serves professionals, entrepreneurs and people looking to build their careers. The platform caters more toward the individual, despite the capability for company pages. Using LinkedIn on a personal level to share content and grow your personal audience can be extremely effective for getting your content out there.

PINTEREST

Pinterest has a smaller user base than the above social networks. However, if your brand can promote content with highly engaging images, Pinterest can be successful in gaining brand awareness. The platform appeals to consumers with the addition of buyable pins. Great images of products will get repinned or shared and the audience growth can lead to increased traffic to your content, creating more inbound links for SEO.

Each of the social media platforms mentioned above can have positive effects on a brand’s awareness and audience growth. However, a business owner should not jump into all at once without devoting enough time to the platform to make it worthwhile.  Ensure that the social networks you choose to use for marketing your brand cater to the specific audience you are trying to reach.

Looking for help getting your company to rank higher in search results? OMG National can help! Call us at 800-789-4619 today to speak to an SEO expert!

 

Personal feelings aside, the business world can no longer ignore social media

November 08, 2016

By: Jesse Lubar

Here at OMG, we work hard each day to educate you on how digital marketing is affecting our clients. This month, we take a look at social media, its impact, and power in marketing your business.

The idea that social media, specifically sites like Facebook, Twitter, and Instagram are passing fads, or cutesy trends for teeny boppers is dead. The mind numbing facts are that the pure user base across the world is in the billions, with millions of users in every state in the U.S. This means that whether or not you enjoy clicking a good “like”, chuckling at a poop emoji, or creating a hashtag for your dog Willy, ( #WillyRocks ) your customers are online right now engrossed in the various social media channels!

The real value to you as a business owner is in the data. I bet you’re tired of hearing that, the data, the data, well… it’s the evolution of marketing and it requires a certain understanding and skillset. The big brands caught on quick. They knew that if they could follow a consumer’s travel, their preferences, their spending habits, their hobbies, they could leverage those data points and “pitch” them the products and services which would most close
ly align with their ideal customers. Genius, right?

Many small businesses followed suit, most were unsuccessful. The rapid change of these platforms and their backend systems for advertising were at first pretty straightforward, but not anymore. On Facebook alone, there are multiple ad management portals and at least 7 different ways of advertising your company posts, pages, events, and more. If you are not a “techie” and log into Facebook’s ad management tool, Ads Manager you will likely end up frustrated. Go a level deeper for the pro’s to Power Editor and you are assured a migraine. You need apro to manage an effective social media campaign. Short of this investment, sites like LinkedIn, Facebook, Twitter, and Instagram can chew through your budget providing only frustration along the way.

blog_graphic_nov

Here at OMG, we are effectively developing hundreds of our own leads through the best practices use of social media. Before you get started, there is one important lesson you should heed. It’s a tried and true cliché your Dad probably taught you when you were a kid… begin with the end in mind. It starts with just listening. Tune into social media and research where you might want to begin attracting customers from. Is there a large user group in your area interested in classic cars? Perhaps a country club with its own Facebook presence, chock full of the homeowners you would love to have patronize your business. These facts will all become important as you start to create a marketing audience for your social media pages.

Whether you decide to employ an expert, or opt to work with an outside agency like us, experience has shown us that your education is imperative. An educated client is for us, one key to a profitable and successful campaign. With a cursory understanding of the various social media channels and their ad platforms, you will be best equipped to assist a pro in building you a campaign that will drive in the leads on a consistent basis, for much less than you might think!

The team here at OMG National is ready to share the benefits of social media advertising with you. Reach out and learn more about our most popular and all-new plan, The Hometown Builder. This plan is the perfect way to be up and running with your own custom audience, pro-developed pages, fan building efforts, consistent, creative posts, and more. So whether you are ready to go, or would like to know more, feel free to reach out to us at any time!

For OMG National, this is Jesse Lubar signing off with a smile.

Google is Testing a New Content Platform: How It Will Affect Your SEO

We’ve all seen Google Plus go through many changes over the past couple of years as Google has tried to keep the platform relevant as a social network. While struggling to keep it afloat, Google has made yet another change to its content landscape.

Google Plus users will likely lose the ability to post updates on the social network with Google’s new content platform called “Post with Google.”

Brands’ organic and paid search marketing campaigns will be impacted from this latest development, as posts on the new platform will appear in Google search results.  Businesses and individuals who are verified will be eligible to share posts on the new platform. Updates by the brands, celebrities or companies will appear in the direct brand search results. For example, someone searching for Nike would see updates from the company in the search results as well.

The “Posts with Google” content is displayed prominently in the search results with links, photos and videos from the platform. Located directly under the Google ads, pushing down the organic results, the content from “Posts with Google” will likely steal clicks from the organic search results.

However, this new platform will allow businesses to post new sales and promotions and be seen immediately by people searching on Google, which would likely increase the conversions on company websites. If Google provides search metrics on these post results, it will be interesting to see how sales and leads for businesses are affected.

Ultimately, the idea is to provide quality and useful content to people in real-time. “Posts with Google” goes hand-in-hand with the Google Knowledge Graph that populates with quick information on the right side of search results for celebrities, brands, historic locations and more.

The look of the “Post with Google” profile is very similar to that of other social networks with a profile image, cover photo, and post feed. Interested in joining the new network? You can join the wait list here.

Want to get ahead of the curve? At OMG National, we can help you stay relevant in the search results! Contact a member of our team at 800-789-4619.

The Time For A Mobile-Friendly Site Is Now: Google has prioritized mobile search indexing over desktop.

Over the next few months, Google has announced that it will begin prioritizing mobile search results indexing over indexing the results of searches performed from desktop computers. What does this mean? Ultimately, it is now more important than ever to make sure that your business’ website is mobile friendly.

searchSearch Indexing

Search indexing is the method used by Google to scan the web and then ultimately determine how their search results will be presented to the individual performing the search. Previously, Google searched and indexed both mobile and desktop sites evenly, with no priority given to either in any way. However, moving forward, Google will be updating the placement of results from searches performed on mobile devices much more frequently than those that take place on a desktop computer.

Google has long been slowly transitioning into a search engine with mobile users at the forefront of its mind. Google’s decision to prioritize their search engine in a way that favors mobile users is consistent with industry trends overall, with many platforms slowly transforming into mobile-centric entities.


connectedWhat is this going to change?

In the coming months, Google’s search bots will be crawling the internet and evaluating mobile sites much more frequently than they will be examining desktop sites. This is going to greatly enhance the user experience on a mobile platform. Any individual searching from a mobile device will be presented with results that are current, up to date, and a great reflection of what it is that they were searching for in the first place. Their results will be comprised of websites that are fully optimized for mobile browsing, ensuring that any result they click will load quickly and properly on their mobile device.


briefcaseWhat this means for business owners

As a business owner, it is important to stay in-tune with trends such as these. For years, internet users have slowly been adopting more and more mobile browsing habits. With such a prevalent search engine giant clearly embracing this trend, it is now more important than ever to make sure your business has a mobile friendly site with rich SEO content.

Do not fall behind! The internet is a dynamic, and ever-changing environment. It is also the tool that most customers use to find new businesses that meet their needs. If you don’t know if your business has a mobile-friendly website, you can use Google’s own mobile-friendly test.

How did your business do? If you find that there’s some work to be done, don’t forget that OMG National is a full-service digital marketing agency. If you would like to make your business’ website mobile-friendly, give us a call at 800-789-4619.

Is Video Right For Your Business?

Welcome to this month’s blog! We have roughly two months left in 2016 and I want to share some insights, statistics, and suggestions about utilizing online video for your business. Step out of your comfort zone and explore how video can help you generate more leads, increase engagement, and potentially be the missing link in your marketing mix for 2017 and beyond.

Video is a vital part of your online presence, so the first stop for your videos should be your company website. A simple 30 second video, such as a brochure-style video with your personality and theme, will build rapport, increase search engine ranking, and quickly give an overview or history of your company. I recently watched an episode of The Profit on CNBC, where Marcus Lemonis brought a failing company to success and stated, “the most important part of growth would be their website.”

Guess what? Video was a key component. We subscribe to this formula and have created corporate and website videos for hundreds of our clients. Many companies change their videos during the year to reflect the holidays and seasonal events, which is an easy and effective way to keep your site evolving and relevant.

Today’s directories, search, and review sites have provisions to easily insert videos. We’re all familiar with the saying that “A picture is worth a thousand words,” so how much do think a video is worth? Well, here are some statistics:

• One minute of video is the equivalent of 1.8 million words.
• 75% of online video viewers have interacted with an online video ad this month.
• 92% of mobile consumers share videos with others.
• ⅓ of ALL online activity is watching video.
• After watching a video, 64% of users are more likely to buy a product or engage a service company.

These are powerful statistics that can’t be ignored. Next, let’s look at three other powerful venues for your company videos:

1

Once your initial website video is complete, you have the opportunity to continue to promote and/or build more videos for other sections of your site. We recommend a multi-channel approach by having your entire library on your branded YouTube channel and Google My Business Page. Fun fact: Google now owns YouTube and has made it the second largest search engine in the world. “Check YouTube” is now on par in modern lingo with “Google it.”

2

Become socially significant by displaying your video on your Facebook company page. Facebook is betting on video and the return speaks for itself – 76% of U.S. users say they tend to discover new videos on Facebook. We have also found that adding a well-produced video to your other social sites like Snapchat and Instagram makes your social presence more compelling and tends to be a great engagement tool to stimulate followers. Nothing compares to a great video!

3

Once thought of as a short text format, Twitter has jumped on the video bandwagon as well. The NFL and The Today Show are now broadcasting on Twitter – why not tweet some video love out to your followers? We know that you may not have the NFL’s budget, but by including video on your Twitter profile as well as dozens of other directories, search sites, and review sites, we can definitely help you find more followers.

This may be a lot to digest and can seem a bit out of reach, but I assure you, it’s not. Look at your video marketing as an opportunity to tell your story, focus on a product or service, recruit, train, sell, retain, and “wow” your prospects, clients, and staff. Speaking of which, why not have your company video embedded in your corporate email signatures? In 2017, more and more brands will rely less on text-heavy content in their emails and steer towards producing engaging videos.

When marketers included a video in an email, the click-through rate increased by 200% – 300%!

Now that we agree that video makes sense, let’s talk about the types of videos available to you. We’ve produced more than 2,000 videos over the past 10 years, many of which can be found on our website or YouTube channel, we’ve done it all.

Check out our great recruitment videos, on-location videos, product videos, training videos, invitation videos, FAQ videos, corporate culture videos, and much more including one of my favorites… a Talking Tow Truck for Interstate Towing in Chicopee, MA. These videos can be shot on location with a green screen, and utilize either professional talent or drone videography.

If you’re looking to discuss your video goals for 2017, set up a consultation today and we’ll be glad to brainstorm with you. So here’s to mutual success. Once again, I’m Mike, and I’m Rapp-ing things up. We’ll see you soon.

2

Oh Snap! The Rivalry of SnapChat vs Facebook Just Got More Interesting

When it comes to technology, change happens at such a fast pace that just as we start to get used to something new, it changes again. We live in a very exciting time where we connect at the speed of light with opportunities people only dreamed of just a short time ago.

With that in mind, we want to help you stay on top of the latest and greatest so you can put your best foot forward. We learned late Friday from the Wall Street Journal that one of our favorite social sharing apps is making waves that you may want to stay on top of to keep your business ahead of the game.

What you formerly knew as SnapChat will now be known as just “Snap” and will be soon rolling out new features that pushes the popular app beyond just social sharing. With Facebook as the app’s main rival investing heavily in virtual reality technology with their purchase of Oculus VR a while back, Snap stepped up their game big time with their own take on what it means to be interactive. Snap has done one better than VR glasses that isolate people from the real world. They have developed Spectacles – a pair of sunglasses which integrates a 115-degree-angle lens gives the wearer the ability record up to 30 seconds of video that can be uploaded directly to Snap.

With Spectacles, the user produced video is circular and results in a view that is much closer to the natural perspective of the human eye. Essentially, when you watch a video that was recorded from a pair of Spectacles, you get to relive the person’s memory of the moment almost as the way they truly experienced it. The idea is to bring people together and share their point of view from the real world in a fun way.

Technology has embedded itself in our communications more than ever before and OMG National is on the forefront of social marketing and integrating channels such as Snap into a well-rounded marketing mix. As a small business, keeping up on the latest trends will help you leverage these tools for maximum marketing impact. If your target audience includes people who are young & trendy or if you want to reach tech savvy moms who have major buying power and influence, keep reading. 10 billion videos are viewed every day by the 150+ million people actively using Snap. The app has a captive audience with a reach of 41% of all 18-34 year olds in the US. What this means to a business is 10 billion potential opportunities to build awareness of your brand.

Snapchat Updates

This summer Snap rolled out Snap Ads Between Stories – giving small businesses a less expensive way to advertise on Snap with great features including prompting additional actions when users swipe up on business content. You can send them to an extended video, direct them to a website or article (without leaving Snap), or prompt them to install your app. In a survey of Snap users, the results showed that Snap ads garnered double the visual attention of Facebook and 1.5 times more than Instagram. The ads on Snap were also 1.3 times more effective than YouTube. Those numbers speak volumes.

The rollout of Spectacles will be slow, starting with a limited quantity available this fall at a price tag of $129.99 each. Whether you want to be one of the first to try it or just watch what happens and wait, we’ll keep you updated here so check back soon for the skinny on Snap!