How To Enhance The Value Of Your Local Pages

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How To Enhance The Value Of Your Local Pages

How To Enhance The Value Of Your Local Pages

How To Enhance The Value Of Your Local Pages

Your customer’s journey has changed, have you done all you can to change your business along with it? Let’s go back in time, say five, ten years ago, and think about how you looked up a service. Perhaps your brakes felt mushy and were all of a sudden beginning to squeak. You likely went to Google or Bing, maybe Ask Jeeves ☺, and searched the term “Brake Shop” or “Auto Repair”. You’d pull up the search engine, add the keywords to the search bar, then you’d get back a bunch of blue links and you’d select from that list.

The results would be links to the individual websites for those auto shops, you would then begin reviewing them and decide on who to contact. You’d likely consider the professionalism of the site, what the company said about itself, and where they were geographically.

To make sure you are maximizing your company’s Online Footprint including Local Pages, Search Sites, Social Media Sites, and Review Sites, run this quick scan to get an idea of how much room for improvement remains for your company. You can even compare how your company stacks up to others in your industry.

Today, when you want to do that same search, you are typing it right into the browser, many times you are prompted by Google with additions to your Auto Repair search. Things like “near me” or “best” or “reviews”, are auto-added by Google in an effort to improve and speed up the overall search process, and to make it more valuable. It’s all changed very fast.

These phrases are how your customers are doing most of their searching today and their “search intent” is quite high when they get to this point.

A recent study conducted by Time Trade looked at how people are searching for brands and services today online. 98% of them are using search engines frequently, especially when talking about a searching involving a physical location. These consumers are time conscience and they are looking to connect and transact, now. They need to be able to act, buy, sign up, register, etc. with as little time investment as is possible.

As a business owner or operator, this means that your Local Pages must be equipped, or built out, and ready to convert these consumers and allow them to quickly evolve, from suspect to prospect to customer, all within a moment’s time.

Targeting your messaging and content towards the customers who are looking for you in that micro-moment is a business imperative in 2019. The customer may know what they want, and having comprehensive messaging on your Local Pages should allow customers to get what they need despite the hour, their location, or their level of interest. At 2 am, the customer realizes that you are closed, but if you are able to get them concise information and have them schedule an intake appointment, view basic pricing, get information like timeframes or other data points, you can essentially take that new customer out of the market, helping them to gain a sense of accomplishment that they have gotten their repair underway.

Ignoring or undervaluing your Local Pages, sites like Merchant Circle, Yelp, Google My Business, Bing, YP.com and many others, could be ignoring your next, great customer.

To make sure you are maximizing your company’s Online Footprint including Local Pages, Search Sites, Social Media Sites, and Review Sites, run this quick scan to get an idea of how much room for improvement remains for your company. You can even compare how your company stacks up to others in your industry.

For a quick consultation showing you how OMG National helps with Local Pages, schedule a ten-minute review with one of our Internet Marketing Experts today!

For OMG National, this is Jesse Lubar. Thanks for your time!

Online Directories: Local SEO – Tow Edition

If you own or operate a towing business, then you likely know the heavy impact that bad reviews can have on your business, and your mood. Customers are paying more and more attention to online review sites such as Yelp, Google Reviews, and even Facebook ratings.

Recently, GMB (Google My Business) has rolled out a few new changes to be aware of. Maximizing all of the available online real estate can be the key to unlocking a solid dominance within your local market’s search results. 

So your company has been around a long time, you’ve got a good name and a known brand within the area. You’re one of several towers in your area, but despite your consistent social media presence and a recent website overhaul featuring a keyword-filled blog, your online presence, your share of voice within the search results hasn’t grown. Why?

The answer lies in understanding how the directories work and how to maximize them to help you grow your business from online search….

We’ve said before that Google is King, and this is still true. The search engine powerhouse recently emphasized their concerted effort to increase the importance of Google My Business. GMB is where their focus has shifted, especially in terms of local visibility. Last month, our blog discussed some of the ways that we can harness the power of GMB to affect your business listing.

Also worth considering: Use of voice searches and virtual assistants is on the rise. Prospective customers have become increasingly reliant on their smartphones, devices, and virtual assistants to find businesses.

Using our example, let’s say that Jim gets a call from his wife, she tells him that she is stuck on the side of the road and needs help. She blew a tire and hit the curb, she’s on a busy road, this is urgent!

Now Jim has an iPhone, he asks Siri for a tow company near him… Siri recommends Pro Tow and Jim sees that they have 4 stars on Yelp. Jim makes the call and help is on the way. A partnership between Yelp and Apple ensures that iPhone users are provided Yelp rated companies within most local searches.

However, if Jim had an Android phone or an Alexa Voice Assistant by Amazon in his office, he could have asked the same question and would have been fed structured data from business owners who were forward thinking enough to build out a complete online presence.

The various mobile devices and voice assistants use data provided by the businesses whose products and services match most closely with the searcher’s query. Taking control of the data that is out there is becoming more important with each passing week.

Leveraging your listing information and company profile on each of these sites can be overwhelming. OMG National, with the OMG Power Network, can keep your profile updated across the board fixing incorrect listings, suppressing duplicate listings, adding rich content additions like professional graphics, photos, and customized video.

When it comes to being found online in your area, don’t leave it to chance. Give your business the best opportunity you can, to stand out from the competition and claim your share of what’s out there.

To learn more about our OMG Partner – Online Marketing Program, featuring the OMG Power Network, click here, or reach out to a member of the OMG National team today!

Online Directories: Local SEO

If you own or operate a small business, then you likely know the heavy impact that bad reviews can have on your business. Customers are paying more and more attention to online review sites such as Yelp, Google Reviews, and even Facebook ratings.

Recently, GMB (Google My Business) has rolled out a few changes you need to be aware of. Maximizing your Google page, plus the other directory, search, social media, and review sites can be the key to unlocking Google page one dominance!

Let’s say you own an Air Conditioning and Heating company. You are known for having fast service, and really professional techs. You’re one of several AC companies in your area, but you’ve been around for years, you’re well established. Still, your competition appears to be doing quite well, and in spite of your consistent social media presence and a recent website overhaul, your online presence, and your business, has not grown. Why?

 The answer lies in gaining an understanding of how online directories work, and in realizing how important they are within local search.

We’ve said before that Google is King, and this is still true. The search engine powerhouse recently emphasized their concerted effort to increase the importance of Google My Business. GMB is where their focus has shifted, especially in terms of local visibility. Last month, our blog discussed some of the ways that we can harness the power of GMB to affect your business listing.

Also worth considering: Use of voice searches and virtual assistants is on the rise. Prospective customers have become increasingly reliant on their smartphones, devices, and virtual assistants to find businesses.

Using our example, let’s say that Jim gets a call from his wife, she tells him that the AC is out and it’s getting hot in the house, in the heat of summer, this is urgent!

Now Jim has an iPhone, he asks Siri for an AC contractor near him… Siri recommends Pro AC and Jim sees that they have 4 stars on Yelp. Jim makes the call and help is on the way. A partnership between Yelp and Apple ensures that iPhone users are provided Yelp rated companies within most local searches.

However, if Jim had an Android phone or an Alexa Voice Assistant by Amazon in his office, he could have asked the same question and would have been fed structured data from business owners who were forward thinking enough to build out a complete online presence.

The various mobile devices and voice assistants use data provided by the businesses whose products and services match most closely with the searcher’s query. Taking control of the data that is out there is becoming more important with each passing week.

Leveraging your listing information and company profile on each of these sites can be overwhelming. OMG National, with the OMG Power Network, can keep your profile updated across the board fixing incorrect listings, suppressing duplicate listings, adding rich content additions like professional graphics, photos, and customized video.

When it comes to being found online in your area, don’t leave it to chance. Give your business the best opportunity you can, to stand out from the competition and claim your share of what’s out there.

To learn more about our OMG Partner – Online Marketing Program, featuring the OMG Power Network, click here, or reach out to a member of the OMG National team today!

Google My Business: BIG UPDATES

There is no doubt that, in the realm of internet marketing, Google is King. Despite this fact, many business owners and marketers struggle with The King and end up with their business looking like the Court Jester.

At the recent Local Search Association meeting, LSA19, held in Dana Point, California, engineers and trainers from Google’s Google My Business team made it clear that GMB is where Google is putting emphasis in terms of local visibility. Mastering this property is a powerful way of controlling a large portion of your company’s online identity.

Over time, your company’s Google presence has been through many iterations. Several years ago, Google created “Google My Business” as the main business listing for each company, for free, within its directory. Your GMB page now touches all things Google, such as search listings and maps, plus information such as driving directions, hours, phone numbers, and more. With the advent of the Google Home voice assistants, your GMB page now powers the voice search results as well, and the list goes on and on.

The bottom line is that, in order to drive more traffic to your site, your phone, and to your business, you will have to master Google My Business – and keep up to date with the latest changes. Keeping up with GMB’s updates will ensure relevance and prominence within searches.

Recently, GMB has rolled out a few such changes to be aware of so that you can rise to the top of the local search pack!

Boosted Visibility of Business Offers

Google announced a new feature in Google Posts that can display multiple offers from your business. These offers will now show up in a dedicated space within your local panel.

While you may be familiar with the idea of offers postings, as they have been around for some time, these offers will now be given more visibility in Google My Business profiles.

This bump in real estate on your Google My Business profile is a great excuse to seize the opportunity and promote your business, with promotions or specials, even events. Make sure that your offers are posted and that they are kept updated. Using well-written copy and attractive graphics, you can create enticing offers to attract new business. High quality imagery will help create a great first impression.

Updated Google Q&A Feature

The FAQ section of Google My Business profiles has been around for some time, as well. While the intended purpose of this feature was to promote clarity about businesses, there has been quite a bit of controversy surrounding the new feature. As responses can be generated by any Google user, many business owners and marketers were initially concerned about whether others (including competitors) would either purposefully or inadvertently spread false information.

To help businesses get the real company information out there, Google recently launched a new Q&A section with its latest version of Google My Business. This means that businesses can create pre-answered FAQs with Google Q&A. It is now simpler for business owners to monitor and answer the questions asked about their business, as well. No longer will you need to visit each location’s Knowledge Base on Google to answer every single question, and new API access will allow you to use a variety of platforms to update your company’s information.

Regardless of whether you have taken measures to understand Google My Business in the past, now is the time to capitalize on these new changes and ensure that your Google My Business profile is attractive to prospective customers or clients, and that you are maximizing opportunities to help people find you. OMG National can help you become more prominent and rise to the top of Google as part of our Partner Program.

To learn more about our Partner Program, and what OMG National can do for you to help you conquer Google My Business, click here, or reach out to the OMG National team today!

By: Kristin Matheny