Directory Listings: Win Big in 2018
By: Henry Heredia
Understanding how Google and other search engines deliver results to their users is the Online Marketer’s biggest challenge. When I ask a new client what their goals are when starting their marketing program, the most common answer is: “to get my business to the top of Google”. Most don’t understand how it works (which is why they hired a marketing agency in the first place), but when our clients start paying, they start expecting results…the clock is running!
Many factors come into play when Google sends out their “bots” to “crawl” for information relevant to what the user types into the search field. Relevance, proximity, and prominence are three components that the algorithm takes into account when creating the Search Engine Results Page (SERP), but where does the algorithm get this information?
Google uses highly trusted sites to gather all kinds of data. You may know a few like Yelp, Yellowpages, Facebook, Merchant Circle, etc., there are hundreds, and the first step in our OMG Partner – Online Marketing Program is building these many internet properties out for your company. The OMG Power Network’s sites include 70+ Directory, Search Engines, Review portals, and Social Media platforms. We make sure you are prominent across all of them.
Google regularly indexes these sites and holds their information in high regard, which in turn benefits our clients with enhanced visibility leading to phone calls and web traffic. By allowing us to place backlinks, keywords, categories, business contact information, images, videos, and a well-written narrative; search engines confirm the veracity and professionalism of your business. This helps place your business website higher within the search results, and adds your Google My Business listing to the first results within the map pack.
Just like businesses that canvas neighborhoods with flyers, or add billboards to an area where customers are likely to pass, maintaining and managing these directory listing sites can help your brand stay in the top of the search results, and top of mind to your future customers. You can’t control where your next customer is going to find you. Searches conducted on an iPhone will yield a different set of results than on an Android. A customer using their laptop at Starbucks might find you on your Yelp page while another using a desktop computer and doing the same search across town, may find you on the Google map. We make sure that you have listings in all the places that customers search.
The Future of Directory Listing Management
As we move towards artificial intelligence, our dependence on virtual assistants is growing. Siri and Alexa have already become household names, and understanding the most innovative search engine marketing techniques will ensure your business is included when these intelligent virtual assistants deliver their results to the end users.
The year has just begun, now is the best time to take action and get your company’s listings cleaned up. Interested in seeing how you stack up currently? Click here to take our FREE OMG National listings scan and see for yourself!
Make the right choice and contact OMG National! We’ve helped thousands of businesses around the country, and we can help you too. Call us now to speak with a representative, 800-789-4619 or click here to browse our catalog of services.