How To Enhance The Value Of Your Local Pages

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How To Enhance The Value Of Your Local Pages

How To Enhance The Value Of Your Local Pages

How To Enhance The Value Of Your Local Pages

Your customer’s journey has changed, have you done all you can to change your business along with it? Let’s go back in time, say five, ten years ago, and think about how you looked up a service. Perhaps your brakes felt mushy and were all of a sudden beginning to squeak. You likely went to Google or Bing, maybe Ask Jeeves ☺, and searched the term “Brake Shop” or “Auto Repair”. You’d pull up the search engine, add the keywords to the search bar, then you’d get back a bunch of blue links and you’d select from that list.

The results would be links to the individual websites for those auto shops, you would then begin reviewing them and decide on who to contact. You’d likely consider the professionalism of the site, what the company said about itself, and where they were geographically.

To make sure you are maximizing your company’s Online Footprint including Local Pages, Search Sites, Social Media Sites, and Review Sites, run this quick scan to get an idea of how much room for improvement remains for your company. You can even compare how your company stacks up to others in your industry.

Today, when you want to do that same search, you are typing it right into the browser, many times you are prompted by Google with additions to your Auto Repair search. Things like “near me” or “best” or “reviews”, are auto-added by Google in an effort to improve and speed up the overall search process, and to make it more valuable. It’s all changed very fast.

These phrases are how your customers are doing most of their searching today and their “search intent” is quite high when they get to this point.

A recent study conducted by Time Trade looked at how people are searching for brands and services today online. 98% of them are using search engines frequently, especially when talking about a searching involving a physical location. These consumers are time conscience and they are looking to connect and transact, now. They need to be able to act, buy, sign up, register, etc. with as little time investment as is possible.

As a business owner or operator, this means that your Local Pages must be equipped, or built out, and ready to convert these consumers and allow them to quickly evolve, from suspect to prospect to customer, all within a moment’s time.

Targeting your messaging and content towards the customers who are looking for you in that micro-moment is a business imperative in 2019. The customer may know what they want, and having comprehensive messaging on your Local Pages should allow customers to get what they need despite the hour, their location, or their level of interest. At 2 am, the customer realizes that you are closed, but if you are able to get them concise information and have them schedule an intake appointment, view basic pricing, get information like timeframes or other data points, you can essentially take that new customer out of the market, helping them to gain a sense of accomplishment that they have gotten their repair underway.

Ignoring or undervaluing your Local Pages, sites like Merchant Circle, Yelp, Google My Business, Bing, YP.com and many others, could be ignoring your next, great customer.

To make sure you are maximizing your company’s Online Footprint including Local Pages, Search Sites, Social Media Sites, and Review Sites, run this quick scan to get an idea of how much room for improvement remains for your company. You can even compare how your company stacks up to others in your industry.

For a quick consultation showing you how OMG National helps with Local Pages, schedule a ten-minute review with one of our Internet Marketing Experts today!

For OMG National, this is Jesse Lubar. Thanks for your time!

Google My Business: BIG UPDATES

There is no doubt that, in the realm of internet marketing, Google is King. Despite this fact, many business owners and marketers struggle with The King and end up with their business looking like the Court Jester.

At the recent Local Search Association meeting, LSA19, held in Dana Point, California, engineers and trainers from Google’s Google My Business team made it clear that GMB is where Google is putting emphasis in terms of local visibility. Mastering this property is a powerful way of controlling a large portion of your company’s online identity.

Over time, your company’s Google presence has been through many iterations. Several years ago, Google created “Google My Business” as the main business listing for each company, for free, within its directory. Your GMB page now touches all things Google, such as search listings and maps, plus information such as driving directions, hours, phone numbers, and more. With the advent of the Google Home voice assistants, your GMB page now powers the voice search results as well, and the list goes on and on.

The bottom line is that, in order to drive more traffic to your site, your phone, and to your business, you will have to master Google My Business – and keep up to date with the latest changes. Keeping up with GMB’s updates will ensure relevance and prominence within searches.

Recently, GMB has rolled out a few such changes to be aware of so that you can rise to the top of the local search pack!

Boosted Visibility of Business Offers

Google announced a new feature in Google Posts that can display multiple offers from your business. These offers will now show up in a dedicated space within your local panel.

While you may be familiar with the idea of offers postings, as they have been around for some time, these offers will now be given more visibility in Google My Business profiles.

This bump in real estate on your Google My Business profile is a great excuse to seize the opportunity and promote your business, with promotions or specials, even events. Make sure that your offers are posted and that they are kept updated. Using well-written copy and attractive graphics, you can create enticing offers to attract new business. High quality imagery will help create a great first impression.

Updated Google Q&A Feature

The FAQ section of Google My Business profiles has been around for some time, as well. While the intended purpose of this feature was to promote clarity about businesses, there has been quite a bit of controversy surrounding the new feature. As responses can be generated by any Google user, many business owners and marketers were initially concerned about whether others (including competitors) would either purposefully or inadvertently spread false information.

To help businesses get the real company information out there, Google recently launched a new Q&A section with its latest version of Google My Business. This means that businesses can create pre-answered FAQs with Google Q&A. It is now simpler for business owners to monitor and answer the questions asked about their business, as well. No longer will you need to visit each location’s Knowledge Base on Google to answer every single question, and new API access will allow you to use a variety of platforms to update your company’s information.

Regardless of whether you have taken measures to understand Google My Business in the past, now is the time to capitalize on these new changes and ensure that your Google My Business profile is attractive to prospective customers or clients, and that you are maximizing opportunities to help people find you. OMG National can help you become more prominent and rise to the top of Google as part of our Partner Program.

To learn more about our Partner Program, and what OMG National can do for you to help you conquer Google My Business, click here, or reach out to the OMG National team today!

By: Kristin Matheny

“Google Guaranteed Program” for Local Businesses

Google Tests “Google Guaranteed Program” for Local Businesses

The Google local search game is about to change drastically! Google is testing what they are calling the Google Guaranteed Program. Currently, the program is in beta and only available to home services, locksmiths and other similar businesses in San Diego, Sacramento, Stockton and San Francisco, CA.

All businesses that want to become “Google Guaranteed” have to go through a strict screening process by Google including a background check, license and insurance check as well as a screening of your reviews and ratings.

SET UP MY GOOGLE BUSINESS PAGE SO IT’S READY FOR THE GOOGLE GUARANTEE

As seen in the image below these Google Guaranteed business listings are the first results shown in a Google search, topping even the traditional Google Search Ads from AdWords and verified Google My Business listings.

When someone clicks on a Google Guaranteed listing they will be taken to a screen like the one shown below, allowing the consumer to request an estimate for the company’s services.

Any customer that works with a Google Guaranteed business and is not happy can submit a claim to Google. Any job booked with a Google Guaranteed business must be done correctly or the customer can receive their money back. The work done by the businesses are guaranteed for up for $2,000.

The Google Guaranteed Program is part of its AdWords product and businesses will likely be charged per lead they receive through the program. Because the program is still in beta and only available in certain markets, the pricing is not yet publicly available. However, we can expect that Google will charge businesses a fee to get the Google Guarantee badge to cover costs for its screening process.

Be Prepared For The Google Guarantee To Come To Your Area

The businesses in the beta test have had drastic amounts of success with increased leads by 1800% when compared to other companies who are using other forms of advertising! With this type of success, the Google Guaranteed Program is likely going to attract a plethora of businesses once the availability expands.

To prepare for the Google Guarantee in your area be sure to:

  • Ensure your business is properly licensed and insured.
  • Create, verify and maintain your Google My Business page.
  • Address negative reviews and ask satisfied customers to leave your business reviews on Google and other review platforms.
  • Sign up for the program as soon as it becomes available to your business type and area.

What does this mean for verified Google My Business pages?

GMB is not going away (at least not yet). So of course, you’ll want to maintain your current GMB pages to take up as much real estate on search results as possible. A complete search marketing plan would include Google Guaranteed listings, AdWords search campaigns, a complete GMB page and search engine optimization (SEO).

SET UP MY GOOGLE BUSINESS PAGE SO IT’S READY FOR THE GOOGLE GUARANTEE

Final Word

The OMG National team is actively following the advancements with the Google Guaranteed Program. Stay tuned for more updates. If you need help getting your current online presence up to par before the program launches in your vertical market, contact an expert at OMG National today at 800-789-4619.