Free 6 Point Competitive Analysis

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Free 6 Point Competitive Analysis

Free 6 Point Competitive Analysis

Free 6 Point Competitive Analysis

In business, one of the biggest struggles is finding ways to gain an edge over your competitors. One way to do this is by understanding what your competitors are doing to successfully market their business.

Spying on your competitors is not about stealing their secrets; rather, it’s a way to better understand their strategy, so that you can improve your own – it’s that simple. At OMG, we can help you find out how you stack up against your competition.

Whether it’s mentions, social media, customer reviews, digital ad spend, website performance, keywords strategy, back links, or more, this competitive information is all available to you. All it takes is the right tools and a little help from your OMG digital media strategist.

It is important to understand what tactics that your competitors are using to  outperform you and what is getting them results. Why reinvent the wheel? We call it riding their coattails. We call it winning! Afterall, the internet is an open-book and a level playing field.  It’s up to you to take advantage of this fact to boost your performance online.

This is a great benchmarking opportunity to see where you stand.  Perhaps you are doing better than you think!

For a Free 6 Point Competitive Analysis, click here and fill out our form:

The Google Guarantee is Good for Everyone!

The Google Guarantee is Good for Everyone!

Over the last few years, consumers have been given access to resources that past generations never even imagined. The internet has revolutionized the consumer buying experience, and with the advances in mobile technology, people are Googling every product and service to find “online deals” and “the best… ” before selecting a service provider or making a purchase.

At OMG National, we help thousands of companies, across the nation, build a strong online presence. Using a proven formula for success which encompasses Local Search, Reputation and Brand Management, and Social Media strategy, this digital marketing approach is essential for companies looking to attract new customers. Adding the all-new Google Local Service Ads platform to this approach is the next logical step forward for many companies.

Google Local Service Ads Guarantees the Service

Google has been slowly rolling out the Local Service Ads in specific markets throughout the United States. This roll-out has been slow due to a scrutinizing evaluation of a business’ insurance, licenses, and employee background checks. Another prerequisite is having a stellar Google My Business listing with positive ratings and updated content. Since Google has decided to back these service providers with their own money (up to $2000), you can be sure they are thoroughly vetting the companies who apply.

This new program and other recent changes in the dynamic world of Online Marketing, make managing your business’ online presence more important than ever. Google rewards businesses that abide by their best practices and penalizes those that aren’t following the “signals” which Google has outlined in many forums, interviews, and blog posts. The signals which ensure a company is going to be found during a keyword search for a local business, weigh that company’s:

Distance – How far is the business from the Googler? Your mobile device knows where you are and Google will make sure that a search for Roofing in Miami doesn’t display results for Roofing in Tupelo

Relevance – A keyword search for Air Conditioning Repair in a local market will display a load of results. When reviewing those results, you’ll notice that the top lisings all include a robust amount of content related to Air Conditioning Repair. Sounds obvious, but many companies fail to add the right content (verbiage) to their site, their directories, and their social media platforms.

Prominence – A business with 29 reviews on their website, those called 1st party reviews, and 42 on the combined 3rd party review sites such as Yelp, YP, Google My Business, and now, the all-new Facebook ratings system, is considered more valuable result than a company with 2 Yelp reviews that both appeared on the same date. One might think this gives an advantage to bigger companies, however, it’s mostly about demonstrating to Google that you are actively doing business and consistent reviews show that.

SET UP MY GOOGLE BUSINESS PAGE SO IT’S READY FOR THE GOOGLE GUARANTEE

Also, Consistency is a very important key. Displaying bad information such as old tracking phone numbers on a directory, duplicate social media pages, and multiple address and phone number data, are all negatives. Similar to your credit report, Google’s algorithm looks negatively at this. It’s about digital housekeeping, and leaving it to chance means that not only are you publishing bad information which can mislead, or even turn off a potential customer, but Google will also not display your listing or website as prominently as they could, had you addressed these issues. Consistent business information across the internet is the first, in a series of important steps towards increasing your Google Ranking.

Managing the reviews that come is next. Your reviews and how they are addressed show the public that you are on the ball, and are considered a type of user generated content which will boost your prominence as discussed earlier. Implementing a system for the management of customer reviews is very important. The advent of Google’s new Local Service Ads should be all the proof you need.

As discussed in a previous OMG National blog post, Google’s Local Service Ads give consumers a guarantee of up to a $2000 reimbursement should they be dissatisfied and unable to resolve any issues with the service provider directly. For Advertisers, Google only charges you for leads, not for the clicks, and the intuitive system uses a “slider” which you can use to determine how many leads you want per week at the published rate. Google also works with advertisers on ensuring that the leads are legitimate. If a lead isn’t relevant to your business, there is a process for dispute and in some cases, a refund to your account.

The “Google Guaranteed” Local Service Ads appear above Google’s own traditional AdWords links on the Google Search page. Once your business is included and your Ad created, your business will boast the Google My Business listing’s star rating and a strong Green Check along with the words “GOOGLE GUARANTEED”. If Google’s Guaranteeing the service, it’s gotta be good!

Final Thought

With constant change on the horizon, businesses of all sizes and all industries need to be ready. Managing and maintaining your company’s online presence is now a necessity to ensure you’re found in as many venues as you can, and you’re competing in your market.

Let the professionals at OMG National help guide your company through the maze of digital advertising. An investment in your company’s marketing with OMG, is an investment in the Intelligent Future! Speak to an Internet Marketing Specialist today at 800-789-4619 opt. 3 or schedule a quick and pain free consultation now. (hyperlink to lander)

Capturing the Elusive 20-30% of the Market is as Easy as B-I-N-G

Capturing the Elusive 20%-30% of the Market is as Easy as B-I-N-G

Paid Search is driving new business to millions of users every day. Through paid search, advertisers bid on specific keywords related to their general goals in an effort to generate more business. From there, and depending on the quality of the ads and the budget allocated to the ads- Google, Bing, Facebook, and other platforms will display your ads to the audience that you’ve targeted.

We all understand Google’s power within the Paid Advertising world, and there’s no denying it. Google commands over 63% of all search queries in the United States and has developed a sophisticated program for managing Ads along with a far-reaching display network. When properly configured, these resources will get your ads in the face of purchase ready users on a variety of different websites and Apps like Youtube, New York Times, Google Maps, and much more.

That being said if 63% of all search queries in the USA are done on Google; where are the other 37%? They’re actually divided amongst Bing’s own advertising network. The Bing Network Audience actually includes sites like Yahoo, AOL, MSN and many other websites, Apps, Microsoft Software, and AI Voice Assistants (Siri’s image results come from Bing). Combine that with the fact that competition and Costs Per Click (CPCs) and you’re looking at a great opportunity for driving up sales for generally low costs.

The Bing Network = Real Power

Bing’s Paid Advertising resources have been designed to be very similar to Google’s. The Keyword Auction process is almost identical and the advertiser dashboard is so alike that you can literally import the same campaigns you have in Adwords to your Bing Ads account at the click of a button.

Where’s the difference? Bing Ads are a gateway to 66 million PC users that Google cannot reach. The Bing Ad Network gathers data and displays ads through Microsoft Outlook, Cortana (Microsoft’s AI voice assistant), Internet Explorer and Edge browsers, and websites like LinkedIn, MSN, and many more for up to 42% less spend than on Adwords.

Bing Ads are also seen by a demographic that is much more specific than Google users. Bing users are split right through the middle in regard to sex (Female 50% – Male 50%), mostly under the age of 45, and almost half are college graduates.

If those numbers weren’t impressive enough, here’s an important one. Nearly one-third of the Bing Network Audience has a household income of over $100K. These are successful and educated people with purchase power, and a sector of the search market that your business does not want to miss out on.

Final Thought

At the moment, Bing paid advertising is growing. Low competition allows for better Ad Placement opportunities and a much lower Cost Per Click when comparing to Google Adwords. Now’s the time to take advantage and ensure you’re hitting the Bing Audience before your competition.

OMG National is your full-service marketing partner. We’ve been following the growth of the Bing Ad Network and are ready to help you make the most out of this unique opportunity. Contact a marketing consultant to find out more today at 800-789-4619 or visit https://omgnational.com/contact to set up a marketing consultation.