Directory Listings: Win Big in 2018

CALL TODAY
800.789.4619

     
     
800.789.4619
     

Directory Listings: Win Big in 2018

Directory Listings: Win Big in 2018

Directory Listings: Win Big in 2018

By: Henry Heredia

Understanding how Google and other search engines deliver results to their users is the Online Marketer’s biggest challenge. When I ask a new client what their goals are when starting their marketing program, the most common answer is: “to get my business to the top of Google”. Most don’t understand how it works (which is why they hired a marketing agency in the first place), but when our clients start paying, they start expecting results…the clock is running!

Understanding Search

Many factors come into play when Google sends out their “bots” to “crawl” for information relevant to what the user types into the search field. Relevance, proximity, and prominence are three components that the algorithm takes into account when creating the Search Engine Results Page (SERP), but where does the algorithm get this information?

Google uses highly trusted sites to gather all kinds of data. You may know a few like Yelp, Yellowpages, Facebook, Merchant Circle, etc., there are hundreds, and the first step in our OMG Partner – Online Marketing Program is building these many internet properties out for your company. The OMG Power Network’s sites include 70+ Directory, Search Engines, Review portals, and Social Media platforms. We make sure you are prominent across all of them.

 Google regularly indexes these sites and holds their information in high regard, which in turn benefits our clients with enhanced visibility leading to phone calls and web traffic. By allowing us to place backlinks, keywords, categories, business contact information, images, videos, and a well-written narrative; search engines confirm the veracity and professionalism of your business. This helps place your business website higher within the search results, and adds your Google My Business listing to the first results within the map pack.

Just like businesses that canvas neighborhoods with flyers, or add billboards to an area where customers are likely to pass, maintaining and managing these directory listing sites can help your brand stay in the top of the search results, and top of mind to your future customers. You can’t control where your next customer is going to find you. Searches conducted on an iPhone will yield a different set of results than on an Android. A customer using their laptop at Starbucks might find you on your Yelp page while another using a desktop computer and doing the same search across town, may find you on the Google map. We make sure that you have listings in all the places that customers search.

The Future of Directory Listing Management

As we move towards artificial intelligence, our dependence on virtual assistants is growing. Siri and Alexa have already become household names, and understanding the most innovative search engine marketing techniques will ensure your business is included when these intelligent virtual assistants deliver their results to the end users.

Final Thought

The year has just begun, now is the best time to take action and get your company’s listings cleaned up. Interested in seeing how you stack up currently? Click here to take our FREE OMG National listings scan and see for yourself!

Make the right choice and contact OMG National! We’ve helped thousands of businesses around the country, and we can help you too. Call us now to speak with a representative, 800-789-4619 or click here to browse our catalog of services.

Directory Listings: The Foundation for Success

Directory Listings: The Foundation for Success

By: Henry Heredia

In 2017, nearly 60% of all web traffic comes from mobile devices. People are continually relying more on their smartphones and digital marketing is falling in line. Businesses must begin managing their digital presence and the first step is by making sure your company’s directory listings are updated and showing accurate information so Google (and your customers) can find you.

As we’ve discussed in past blogs, directory listing websites like Yelp, Google My Business, and even Facebook have taken the place of physical Yellowpages and Whitepages telephone directories. This evolution has helped simplify searching for the products or services you may need, and now we live in an age of almost instant gratification with technology improving the way we interact with our environments. At OMG National, our professionals understand the power of directory listings and can help your company’s exposure grow with creative and innovative local SEO strategies.

How do directory websites impact mobile search?

In digital marketing, and in the practice of Search Engine Optimization (SEO) specifically, there’s a term that you’ve more than likely heard but may not understand. LOCAL OFF PAGE SEO can sound like some marketing buzz term, but the truth is that the results are real when you understand how to harness its power. How can you improve your company’s local off page SEO? By managing, updating, and enhancing the many directory listing websites that Google and other search engines rank highly.

For this reason, OMG National has created our “Power Network” which includes over 70 of the most relevant directory listing websites. If your business already has profiles on these sites, we’ll claim them and update the information. If your company has no online presence, we’ll create, build, and manage your business profiles so your Google ranking can immediately improve. This is the foundation on which your brand’s digital marketing efforts are built on and can leave lasting benefits for years to come.

The average consumer now relies on their mobile device to gain insight into what they’d like to spend their money on. Google has dedicated its efforts to making this process as simple to the user as possible, with best practices and priorities focused on enhanced user experience. With this in mind, businesses are forced to fall in line with Google’s “rule of law” and must obey their latest terms or face the wrath of low rankings. As discussed in past blogs, relevance, distance, and prominence are the key factors that can make your company successful on Google.

Google already prioritizes mobile friendly websites as well as penalizes non-mobile websites, and search also headed toward this direction with “near me” searches leading the charge. Claiming, verifying, managing, and updating your directory listings are more important than ever, but without a mobile-friendly website (or a website at all), your digital marketing efforts can only go so far. The real power of directory listing management lies in the back-links created in each one of these websites. The more back-links pointing back to your website on these directory listings, the more your Google ranking will improve and the better your chances of being found on mobile, and desktop, searches.

Final Thought

Upcoming Webinar: Oct. 26th @ 12pm Online Directories: Are You Being Found?

Search on mobile devices is increasing at an exponential rate so make sure your business has a mobile marketing strategy in place. Start with your directory listings, or let OMG National handle it all while you run your business. Unsure for your company’s current online presence? Try our free report and find out how well you stack up or call us directly to speak to a marketing consultant, 800-789-4619.

Want to learn more about how managing your company’s directory listings can help your online exposure? Join us for our next webinar where we’ll be discussing the importance and benefits of joining the OMG “Power Network”. Click here to reserve your spot, and don’t forget to check out OMG University for complete access to all of our past webinars.