Directory Listings: Essential For Digital Success
The internet has changed the way we live our daily lives. Instead of having to visit a big brand/specialty store or contacting a service company hoping there will be products or services you need, we can now confirm that an item is in stock or a service is available before stepping out of the door. Currently, 81% of all consumers in the United States begin their buying journey with an online search. Google, Yelp, and Facebook all gather information from directory listing sites across the internet to create a relevant result for their users and understanding how this works can benefit your business tremendously.
As the word suggests, the Internet is a worldwide network of information, and search engines like Google catalog this information to deliver relevant results to their users. Imagine a World Wide Web with billions upon trillions of connections all pointing in different directions. Local directory listings help point the big search engines towards your business information which then translates to customers being pointed to your brand.
OMG National ensures that our clients’ sites evolve with the times. If Google updates their algorithm, we make sure to add corresponding edits, navigational changes, and plug-in updates to keep clients’ sites prominent within the search results.
Enhancing local off-page SEO
At OMG National, we’ve been able to identify the directory listing websites that Google values the most and integrate them into our Power Network, so that our clients show consistent business information across the internet. On top of that, we lock them down so that any suggested edit (made by data aggregators or other users) goes through an approval or denial process. We’ll secure your business information with our lock-down system.
Now, ensuring that all of your business information matches and stays locked is only one benefit. Directory listing management consists of so much more. Did you know that having multiple business profiles on one directory site actually hurts your Google Ranking? Duplicates pop-up continually and being able to handle those duplicate listings by redirecting or suppressing those profiles is very important toward enhancing your online presence.
Not only that, our team of Digital Marketing experts continually add categories, keywords, images, and additional content to maximize results. Constantly updating the directories ensures that Google keeps indexing your business profiles and improves your company’s ranking on both desktop and mobile searches, as well as helps your business scale to the top of the map section.
The pros at OMG National understand the power of leveraging digital content, and have been able to harness the benefits of our Power Network for businesses across the United States, in almost every industry. For more information contact us today at 800-789-4619 or visit omgnational.com