Capturing the Elusive 20-30% of the Market is as Easy as B-I-N-G

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Capturing the Elusive 20-30% of the Market is as Easy as B-I-N-G

Capturing the Elusive 20-30% of the Market is as Easy as B-I-N-G

Capturing the Elusive 20%-30% of the Market is as Easy as B-I-N-G

Paid Search is driving new business to millions of users every day. Through paid search, advertisers bid on specific keywords related to their general goals in an effort to generate more business. From there, and depending on the quality of the ads and the budget allocated to the ads- Google, Bing, Facebook, and other platforms will display your ads to the audience that you’ve targeted.

We all understand Google’s power within the Paid Advertising world, and there’s no denying it. Google commands over 63% of all search queries in the United States and has developed a sophisticated program for managing Ads along with a far-reaching display network. When properly configured, these resources will get your ads in the face of purchase ready users on a variety of different websites and Apps like Youtube, New York Times, Google Maps, and much more.

That being said if 63% of all search queries in the USA are done on Google; where are the other 37%? They’re actually divided amongst Bing’s own advertising network. The Bing Network Audience actually includes sites like Yahoo, AOL, MSN and many other websites, Apps, Microsoft Software, and AI Voice Assistants (Siri’s image results come from Bing). Combine that with the fact that competition and Costs Per Click (CPCs) and you’re looking at a great opportunity for driving up sales for generally low costs.

The Bing Network = Real Power

Bing’s Paid Advertising resources have been designed to be very similar to Google’s. The Keyword Auction process is almost identical and the advertiser dashboard is so alike that you can literally import the same campaigns you have in Adwords to your Bing Ads account at the click of a button.

Where’s the difference? Bing Ads are a gateway to 66 million PC users that Google cannot reach. The Bing Ad Network gathers data and displays ads through Microsoft Outlook, Cortana (Microsoft’s AI voice assistant), Internet Explorer and Edge browsers, and websites like LinkedIn, MSN, and many more for up to 42% less spend than on Adwords.

Bing Ads are also seen by a demographic that is much more specific than Google users. Bing users are split right through the middle in regard to sex (Female 50% – Male 50%), mostly under the age of 45, and almost half are college graduates.

If those numbers weren’t impressive enough, here’s an important one. Nearly one-third of the Bing Network Audience has a household income of over $100K. These are successful and educated people with purchase power, and a sector of the search market that your business does not want to miss out on.

Final Thought

At the moment, Bing paid advertising is growing. Low competition allows for better Ad Placement opportunities and a much lower Cost Per Click when comparing to Google Adwords. Now’s the time to take advantage and ensure you’re hitting the Bing Audience before your competition.

OMG National is your full-service marketing partner. We’ve been following the growth of the Bing Ad Network and are ready to help you make the most out of this unique opportunity. Contact a marketing consultant to find out more today at 800-789-4619 or visit https://omgnational.com/contact to set up a marketing consultation.

Directory Listings: Essential for success in the digital world

Directory Listings: Essential For Digital Success

The internet has changed the way we live our daily lives. Instead of having to visit a big brand/specialty store or contacting a service company hoping there will be products or services you need, we can now confirm that an item is in stock or a service is available before stepping out of the door. Currently, 81% of all consumers in the United States begin their buying journey with an online search. Google, Yelp, and Facebook all gather information from directory listing sites across the internet to create a relevant result for their users and understanding how this works can benefit your business tremendously.

As the word suggests, the Internet is a worldwide network of information, and search engines like Google catalog this information to deliver relevant results to their users. Imagine a World Wide Web with billions upon trillions of connections all pointing in different directions. Local directory listings help point the big search engines towards your business information which then translates to customers being pointed to your brand.

OMG National ensures that our clients’ sites evolve with the times. If Google updates their algorithm, we make sure to add corresponding edits, navigational changes, and plug-in updates to keep clients’ sites prominent within the search results.

Enhancing local off-page SEO

At OMG National, we’ve been able to identify the directory listing websites that Google values the most and integrate them into our Power Network, so that our clients show consistent business information across the internet. On top of that, we lock them down so that any suggested edit (made by data aggregators or other users) goes through an approval or denial process. We’ll secure your business information with our lock-down system.

Now, ensuring that all of your business information matches and stays locked is only one benefit. Directory listing management consists of so much more. Did you know that having multiple business profiles on one directory site actually hurts your Google Ranking? Duplicates pop-up continually and being able to handle those duplicate listings by redirecting or suppressing those profiles is very important toward enhancing your online presence.


Not only that, our team of Digital Marketing experts continually add categories, keywords, images, and additional content to maximize results. Constantly updating the directories ensures that Google keeps indexing your business profiles and improves your company’s ranking on both desktop and mobile searches, as well as helps your business scale to the top of the map section.

Final thought

The pros at OMG National understand the power of leveraging digital content, and have been able to harness the benefits of our Power Network for businesses across the United States, in almost every industry. For more information contact us today at 800-789-4619 or visit omgnational.com

Online Reviews: What Businesses Need To Know

Online Reviews: What Businesses Need To Know

Online reviews are here to stay. Not only have they spread across different platforms, but our society is becoming more and more accustomed to reading – and leaving – online reviews. Now, more than ever, businesses need to grow their online reviews, and the right review generation strategy can take your company straight up the Google ladder.

Consumers have found a valuable resource in online reviews. Being able to read what others have experienced goes a long way when you’re trying to decide which restaurant to visit, auto service facility to use, even which dentist or physician to see. Google, Facebook, and other search engines have integrated online reviews into their algorithms to deliver users the best possible results. Distance, Relevance, and Prominence are three major signals which figure heavily into that algorithm. Essentially Google is saying, “Is this business close by?” “Is this business publishing info that is relevant to this search?” and “Do people have good things to say about this business?” These signals are very important to how your business appears in search, with reviews being among the most important. OMG National has the strategies and resources to help any business prepare the right review management plan.

Review-Centric Society

A recent study shows that 62% of consumers believe that online reviews are important or very important when choosing a business. Americans are becoming savvy consumers, and who can blame us? No one likes to be taken advantage of or mistreated. Reviews have become a part of life for every business. From the smallest cafe to the largest car dealership, every business must now integrate a policy for dealing with the occasional bad review, or face the consequences. Leaving reviews unanswered can say to the public, “Frankly my dear customer, I don’t give a damn!” It’s just not good business, nor is it in keeping with a best practices approach to customer service. The way that you deal with negative feedback can mean the difference between turning a potential customer into an actual one.

Buying habits indicate that 85% of consumers trust online reviews as much as a recommendation, and this statistic is on the rise. It’s all about the numbers. The more reviews generated for your business, the more chances of positive feedback and valuable SEO keywords potentially left by highly rated Google Local Guides.

Final Thought

Replying to every review, positive or negative, has become an essential part of doing business in 2018. Understanding the different response approaches can become a time consuming task unto itself. Worrying about reviews on multiple platforms like: Yelp, Yahoo, Angie’s List, BBB, Google My Business, Facebook, Bing, YP.com and many others means that you need digital eyes in the back of your digital head, and that you are ready to respond. Sounds like a big, digital headache to me! That’s where OMG National comes in. We’re well versed in responding to every type of review and can help your business create the right review strategy tailored to your industry or profession.

Our Review Stream 3.0 platform is created specifically to enhance the search value of your reviews with Schema markup code, which can improve the way Google, Bing, Yahoo and other search engines find your company and place you within the search results. Find out more here or call us directly to speak with one of our knowledgeable representatives, 800.789.4619.

Social Media: Essential to Business in 2018

Social Media: Essential to Business in 2018

Social Media, properly applied, can have a significant impact on your company’s sales. There are currently 214 million Americans on Facebook. That’s over 66% of the entire United States population, and this statistic is rising daily. At the same time, new platforms continue to develop, creating challenges for marketers who are dually tasked with operating their business and keeping up with the latest social media strategies.

Facebook, Instagram, Snapchat, LinkedIn, Pinterest and Twitter are the most important sites today, and who knows what’s to come. The one certainty is that companies can no longer afford to ignore social media. Applying an effective strategy can help build your brand, make you a prominent, reliable source of info for your customers, and most importantly, drive in directly….new sales!

Social Media’s Powerful Influence

Facebook has been in the news a lot recently, mainly due to the investigations of meddling into our political system. The same way that our political system was manipulated is what gives you as a business operator the power to develop creative ads, posts and other content, and disseminate it to a distinct audience at a time that is right for you.

This distinct audience of potential customers must be created using tools inside Facebook’s Ad Manager system. It can include things like your customer’s favorite other brands/companies, their geography, alma mater, hobbies, and much more. This powerful Ad Manager tool increases the chances of your ads being displayed to the right person at the right time for you. Learn how to target a more exacting audience and get your company on their minds!

All Paths Lead to Paid Social Media

Add the fact that Facebook owns Instagram, and the money you invest in boosting (Paid social ads) can give you double the exposure on two very important platforms. These resources are incredibly precise and allow for ads to be optimized for a highly targeted reach. LinkedIn, Pinterest, and even Twitter have created their own paid advertising options, each targeting different users with different interests and different buying patterns.

Snapchat, Snap, Inc., is the latest to adopt paid advertising functionalities. This platform has grown in popularity due to the fact that images and videos could be sent instantaneously and discreetly (and with an amazing variety of filters). Now, with their programmatic marketing initiative, companies can get their products/services on the minds of more consumers than ever before. Snapchat’s self-serve ad buying tool allows small businesses to leverage this powerful, new medium alongside some of the greatest brands of our day including Nike, Coca-Cola, and others.

Final Thought

At OMG National, we work tirelessly to give our clients the best results. We’re constantly educating ourselves, and our clients, on the latest resources and strategies available in the digital marketing arena. From website creation, to Paid Search, Paid Social Advertising, and much more; the professionals at OMG National are here to help your business succeed!

Directory Listings: Win Big in 2018

Directory Listings: Win Big in 2018

By: Henry Heredia

Understanding how Google and other search engines deliver results to their users is the Online Marketer’s biggest challenge. When I ask a new client what their goals are when starting their marketing program, the most common answer is: “to get my business to the top of Google”. Most don’t understand how it works (which is why they hired a marketing agency in the first place), but when our clients start paying, they start expecting results…the clock is running!

Understanding Search

Many factors come into play when Google sends out their “bots” to “crawl” for information relevant to what the user types into the search field. Relevance, proximity, and prominence are three components that the algorithm takes into account when creating the Search Engine Results Page (SERP), but where does the algorithm get this information?

Google uses highly trusted sites to gather all kinds of data. You may know a few like Yelp, Yellowpages, Facebook, Merchant Circle, etc., there are hundreds, and the first step in our OMG Partner – Online Marketing Program is building these many internet properties out for your company. The OMG Power Network’s sites include 70+ Directory, Search Engines, Review portals, and Social Media platforms. We make sure you are prominent across all of them.

 Google regularly indexes these sites and holds their information in high regard, which in turn benefits our clients with enhanced visibility leading to phone calls and web traffic. By allowing us to place backlinks, keywords, categories, business contact information, images, videos, and a well-written narrative; search engines confirm the veracity and professionalism of your business. This helps place your business website higher within the search results, and adds your Google My Business listing to the first results within the map pack.

Just like businesses that canvas neighborhoods with flyers, or add billboards to an area where customers are likely to pass, maintaining and managing these directory listing sites can help your brand stay in the top of the search results, and top of mind to your future customers. You can’t control where your next customer is going to find you. Searches conducted on an iPhone will yield a different set of results than on an Android. A customer using their laptop at Starbucks might find you on your Yelp page while another using a desktop computer and doing the same search across town, may find you on the Google map. We make sure that you have listings in all the places that customers search.

The Future of Directory Listing Management

As we move towards artificial intelligence, our dependence on virtual assistants is growing. Siri and Alexa have already become household names, and understanding the most innovative search engine marketing techniques will ensure your business is included when these intelligent virtual assistants deliver their results to the end users.

Final Thought

The year has just begun, now is the best time to take action and get your company’s listings cleaned up. Interested in seeing how you stack up currently? Click here to take our FREE OMG National listings scan and see for yourself!

Make the right choice and contact OMG National! We’ve helped thousands of businesses around the country, and we can help you too. Call us now to speak with a representative, 800-789-4619 or click here to browse our catalog of services.

Online Reviews: One Pillar of Success in 2018

Online Reviews: One Pillar of Success in 2018

2017 has seen an enormous shift in how Google and other search engines factor in ratings and reviews. Online reviews which were once the online equivalent of “word of mouth” have become much more. The trend continues to move and encompasses an overarching theme, that Google is working more and more on displaying the most logical results possible for any given query. Is a company who has a significant amount of online reviews a prominent player in their market? Yes, likely so.

Google has realized that online reviews have the power to shape customer behavior. So why should I listen to what a company has to say about itself? Won’t this information likely be slanted in an effort to sell to me? Within the same search, you can read what actual customers have said about their experience, and this would be a more trusted assessment of “the truth.”

Reviews, as important as they are to a small business, have gotten a whole lot more important this year. The reason can be summed up in another annoying marketing anagram, SERP. It stands for Search Engine Results Page. When you look up your company name, you get a set of results. This will likely include your Google My Business page, website page or pages, perhaps some ads for your own company or for competitors who are bidding on your name, AND the directories and review sites with your business information. This is the “SERP” for your company.

Taking a look at your search engine results and that of your competitors, it is easy to see how the online reviews have crept into those results. It is also easy to prove that more reviews mean a higher page presence on Google. Whether on mobile or desktop, you will notice that Google is now quite obviously factoring in the reviews when showing results.

Earlier this year we talked (blogged) about the “signals” that Google looks for when determining the results to show. Distance, relevance, and prominence were given as three important factors. It is now obvious that they (Google) have determined that a preponderance of online reviews, does in fact make a company more prominent within that search. In the end, it’s all about giving the best possible experience to their users, providing the best results for any given query.

Online Reviews – New Marketing Horsepower

Here at OMG National, your online reviews is a subject which we have spent thousands of man hours working through and studying. We are in the process of developing our 4th generation Review Platform. Our current platform, Review Stream 3 provides the structured data markup from Schema.org to ensure your website’s first party reviews appear prominently in search. As the process by which online reviews are interpreted, handled, and displayed continues to evolve, so will our Review Stream platform. We will ensure that your small business marketing program is leveraging the best practices for how Google wants you handling online reviews.

Bad Review? Handle It.

In the early days of digital marketing and online reviews, a business could choose to ignore reviews in the hopes that the review would disappear so potential clients wouldn’t see them. The option to ignore online reviews no longer exists.

Unless you are 100% certain that everyone representing your organization is delivering outstanding customer service, a review strategy must be established to thank users for positive feedback and resolve the negative feedback that can result in the loss of thousands of dollars in potential revenue.

Responding to bad reviews is essential going into 2018. With that in mind, we’ve incorporated a make it right button directly into our Review Stream 3 platform so a bad experience can be resolved before turning into a negative review.

What’s the best way to ensure your company is getting positive reviews? Employing excellent customer service skills every time, with everyone. Set expectations so the customer understands the extent of your service, and always listen and consider your customer’s feedback.

There’s no pleasing everyone, so in the event that your company does get a negative review, the best course of action is to respond to that review. Address the problem, clearly state your intentions to resolve the issue, and move the conversation offline by suggesting the reviewer contact the business owner directly at a specific number.

Final thought

Upcoming Webinar: Dec. 20th @ 12pm Online Reviews: The Key To Your Success in 2018

We live in a transparent marketing society. Our failures as business people are out there for the world to see in the click of a mouse. There are real dollars associated with this issue, real emotions too. Working as hard as we do on our business, we know how the sting of a bad review can hurt. It feels like someone is insulting your child. However, knowing that this transparency is a part of business life today, forces you to be a better company. So even though it can be painful to address, your online reviews can give you a road map for improving your operation, each day.

Learn more about online reviews today by contacting one of our digital marketing experts at 800-789-4619 or visit http://omgnational.com/contact

Book your spot in our December Webinar where we’ll cover the most important elements when it comes to review management. Click here to reserve your spot, and don’t forget to check out OMG University for complete access to all of our past webinars.

The Direction of Digital Marketing: 2017 and Beyond

The Direction of Digital Marketing: 2017 and Beyond

The industry has changed a lot in the last year, and as we head toward the year’s midway point, it’s important to take a second and think about the direction of digital marketing in 2017 and beyond. To market effectively, it is critical to stay on top of the latest trends. Research them, understand their usefulness, plan your direction and take advantage before your competitors do. Here are seven trends stirring up the marketing world this year.

1) Live Streaming Video

Web surfers are begging for more immediate, engaging content. Live streaming video platforms like Facebook Live, Periscope and others provide just that. Discussions about crowd size aside, the inauguration of President Donald Trump cracked the record of largest live streaming audience to date, reaching an estimated 4.6 million online on-lookers at its peak live viewership. Live-streamed events allow viewers to share an experience as it unfolds, piquing their curiosity and keeping their interest. Brands like yours can live stream events, discussions and more to display a less filtered, intimate side of their business.

2) Augmented Reality (AR)

In the last few years, augmented reality has made amazing strides. Pokémon GO had our neighborhoods teeming with virtual monsters and obsessed millennials. Earning $10 million a day at its peak, the app‘s developers proved it’s possible to translate the spectacle of AR into ROI. And though the excitement around the game has died down, brands are still investing in this yet to be truly tapped into tech. Snapchat recently introduced its new World Lenses feature that allows you to drop 3D animated objects into the setting of your photos and videos. We expect we’ll see more brands to release new AR tools, games, ads and innovative ways to capitalize on existing AR apps.

4) 360 Videos and Immersion

People want to be amazed. Augmented reality and virtual reality have captured our imagination. Those technologies seem out of reach now but, with 360 video, you can create immersive content that no one can ignore. Record an event or product demonstration in 360 video and your customers will feel as if they experienced it firsthand. Developing immersive experiences don’t just grab their attention but turn the world around them into the experience itself.

5) Native Advertising

As consumers continue to avoid most forms of advertising, more and more brands turn to native advertising. These appear to be normal magazine or news articles, but they are infused with brand specific content to target readers of particular publications. This is a sneakier form of advertising that is designed to not be as off-putting as traditional ads. Major publishers have been offering native advertising for quite some time. We expect more publishers to follow this trend, and to see more sneaky ways to advertise without scaring off your audience.

6) Make it Short, Make it Dense

Our attention spans have changed. We skip ads and posts that don’t interest us. We skim articles or even share them after just seeing the headline. From movies and MTV to 140-character tweets and second-long Snapchats, our tolerance for lengthy content is rapidly disappearing as technology progresses. This is especially true for younger consumers who have grown up in the social media era. It’s essential to make the content you put out dense to communicate your message without being disregarded as static.

7) Data Analytics Improved with New Tools

In marketing, data drives all. With the market and media landscape splintered between traditional and online avenues, it has become harder than ever to understand the wealth of data collected. We are only human, which is why we rely on data visualization tools. There are several data visualization tools out there already to enhance your ability to sift through the numbers and make marketing magic happen. And with new data visualization tools being developed all the time, there’s no limit to how we can improve our campaigns.

We encourage you to read up on these trends. Find out how other companies have utilized things like native advertising or live streaming video to their marketing advantage, and see if you can include one of these trends in your marketing strategy. They may be unfamiliar to you now but, based on what we’ve seen in the last year, they won’t be for long.

OMG National is a full-service digital marketing agency providing SEOpaid searchsocial media managementreputation managementlogo designwebsite design, and more. Do you need someone with experience and knowledge to take the reins and push your business’ online marketing initiatives to the next level? Give us a call at 800-789-4619 or contact us here, and we’ll take care of it!

Social Media And Your Business

By: Henry Heredia

Once upon a time, small business advertising meant television, radio, and print formats. Companies needed “Big Bucks” to compete. But the internet changed all that and there are now almost unlimited possibilities to produce creative ads for any budget. In this post, we’ll discuss how businesses can directly benefit from communicating with consumers through social media platforms.

Today, businesses don’t have a choice on whether or not to use social media. Often, a patron will check in from your company location which creates an unverified profile page. For business, social media is a powerful branding tool that can generate effective engagement with your audience and customer loyalty towards your brand, so it would be wise not to overlook.

Audience Targeting

Think about it. How do you keep in touch with friends and loved ones? How do you get your news and information? What app do you most use on your phone? If the answer is Facebook, then you’re just like the other 1.5 billion active users worldwide; and social media doesn’t stop there. Different social sites provide access to a variety of audiences with specific interests, and understanding user demographics can help companies target the customers they want while reducing inefficient spending.

Remember filling out your Facebook profile? Probably not, but you surely mentioned interests, chose pages to follow, updated your employment status, marital status and so on. What seemed like insignificant information while filling out a form has become invaluable data for marketers to use and identify target demographics.

Just as Facebook has done, other Social Network Sites are now leveraging the specific information gathered to build paid advertising networks that can market directly to consumers with the exact demographics your business wants (occupations, interests, gender, age group, etc.). Social sites have become the most popular platforms for content distribution to the masses, and businesses are changing the way they spend advertising dollars to reflect this trend.

Convert followers into consumers

A recent study found that 88% of consumers consider online reviews to be very influential when making a purchase decision. Social media sites now include ratings and reviews within a business profile, making a company’s reputation visible to any and every potential customer, partner, or patient. Actively responding to reviews, messages, comments, and posts shows that your company cares about customer service.

There are no guarantees when dealing with social media followers, but understanding social conversations and trends can assist businesses to effectively engage with users. Companies need to be wary of over-posting or overselling through social media. Barraging followers with sales driven posts will inevitably result in loss of interest and worse of all, loss of following. Consumers are searching for humor, video, facts, motivational posts, authentic images, and personal communication in their feeds, so adjusting your strategy can keep your brand in the minds of your audience.

Social media is a very important cog in the content marketing wheel. Social media touches every part of an organization. From customer service to frontline sales and human resources to Information Technology; it’s a living, breathing, and ever-evolving entity. The only way to keep ahead of the game is to remain informed on all the best practices or contact OMG National and let us do the heavy lifting. Call today to speak to a representative, 800-789-4619 or visit our website to find out more, https://omgnational.com/online/social-media

Reviews In 2017

We live and we market our companies amidst an ocean of online reviews. They stream in from all sides. It is available to us in heavy doses, from the time we wake up until we hit the sack at night. Consumers are searching for towers, plumbers, restaurants, mortgage brokers, and everything in between. Recent studies show that more than 85% of consumers consult and rely on online reviews to help them make the right call. These consumers have come right out and said, “Yes! I am influenced by online reviews.”

As reviews have gained importance, Google, the largest information and data aggregator in the world, is shifting the focus of their search algorithm to heavily weigh reviews in ranking search results. To understand what impact this trend has on marketing, one must realize how search engines have evolved over the past ten years. At the turn of the century, with limited information and metrics, Google took a best guess as to what a user was searching, providing a list of 10 blue links.

Several years ago, the platforms Google Places, Google Maps, Google+, and Google My Business began their evolution to where they are today. The search giant has now shifted its priority to displaying verified information first—with review content as a close second—on the Google Knowledge Graph; the helpful sidebar that highlights information when making a Google search. Location has now become the center of search, and a simple query for “flowers” will no longer just display 10 websites that are perhaps relevant (sometimes including irrelevant results such as “what flowers are native to Indonesia”). Instead, Google now provides a Google Maps and Google My Business powered map with local florists, highlighting their reviews.

Last November, our leadership attended Location World in NYC, a meeting of minds for the leaders of companies that drive the adoption of best-practices when it comes to online reviews. The consensus was clear: Google has modified search results to prioritize Google-friendly business profile information, and Google IS NOT taking review ratings from any ONE source. They have taken control by algorithmically balancing reviews from ALL Google-friendly sources, and displaying them in the Knowledge Graph.

You may be wondering, “What does that mean to us, and as marketers where do we go from here?” For consumers looking for a product or service for the first time, Yelp and Facebook— two of the leading industry lead providers—are only as relevant as their ability to prominently show up when someone is searching for said product or service. “Where do most consumers search?” Google! What this means to us is that we have a new set of rules to play by, and that we need to adopt guidelines to make our clients successful at showing up first. Knowing we need to influence Google search results, here are the most important new review metrics alongside OMG National’s new Review Stream 3.0 (RS3) solution:

  •         First-Party vs. Third-Party. Repopulating third-party reviews on your website is becoming a thing of the past, as first-party reviews now can directly affect search results. With the latest Google update, the search engine has empowered businesses to do their own review publishing ONLY when operating within Google’s Developer framework. RS3 lets you solicit and publish first-party reviews to your website, increasing the relevancy of the online property, and allowing your website to trump competitors in local search rankings.
  •         Relevancy Through Recency. Having 20 reviews in the last month on Facebook does not help you if you don’t have a single review on Yelp within the past year. RS3 helps you balance where both positive and negative reviews go to make sure reviews are distributing across review platforms.
  •         Respond Instead of Remove. The industry is flooded with review technology that specifically caters to suppressing negative reviews (our still available Review Stream 2.0 does just that!) However, you must ask yourself, is being number one on Google more important than having a 4.9 rating when someone shows up and looks for you? RS3 has a set quarantine time that gives you time to respond so that you don’t have a naked bad review online. Businesses are human, mistakes happen, it’s about how you address those mistakes that will make all the difference when someone finds you first during their next search.

OMG National is currently including the deployment of Review Stream 3.0 with all OMG Partner, Partner Plus, and Partner Premier marketing programs. Don’t forget to check out our exclusive webinar this month where we will share a whole host of tips and tricks designed to increase the right kind of reviews, adding maximum impact to your marketing plan. Don’t get left behind in 2017! Click below to reserve your seat today!

Google is going to shake things up with their new “Home Services Pack”

Google is going to shake things up with their new “Home Services Pack”

While currently, business verification helps set businesses utilizing Google’s powerful My Business platform apart from their competition, Google is working on implementing a new level of verification that is going to shake the game up pretty significantly.

How do things currently work?

Currently, businesses simply have to verify their address or phone number depending on the options that Google chooses to provide in order to verify their My Business listing. Once the listing is verified, business owners can add images, content, service area optimizations, and a vast array of other content in order to set their listing apart from their competition’s listings. An emphasis on reviews is then placed, because Google takes into consideration all of the optimizations made to the listing as well as the amount and frequency of positive reviews when determining the business’ placement in the currently utilized “Local Pack.” The Local Pack appears when an individual searches for a product or service on Google, and it becomes populated with businesses either nearby or in the designated area that the searcher specified.

How are things going to change?

In specific areas, Google is testing an advanced verification system that will allow businesses to appear in a pack situated above the local search pack in search results. This advanced verification is actually being outsourced to a third-party company named Pinkerton. Pinkerton is a security risk management company that verifies employees and companies before you do transactions with them.

Google is actually asking that, at least in San Diego, plumbers and locksmiths adhere to this new advanced verification system or their Google listing will be removed. This is due to a high number of spam listings in the Local Pack in that region, so Google is relying on the Advanced Verification system to weed out the spammers.

What should you do?

It is unclear at the moment what implications this will mean for small businesses around the country. Google is definitely make a shift towards emphasis on the advanced verification system, however it is unclear if refusing to adhere to the new system will penalize business owners in a similar way as it has in San Diego.

OMG National is a full-service digital marketing agency providing SEOpaid searchsocial media managementreputation managementlogo designwebsite design, and more. Do you need someone with experience and knowledge to take the reins and push your business’ online marketing initiatives to the next level? Give us a call at 800-789-4619 or contact us here, and we’ll take care of it.