Laser-Focused Lead Generation w/ Facebook Ads



Laser-Focused Lead Generation w/ Facebook Ads

Laser-Focused Lead Generation w/ Facebook Ads

Increasingly, business owners are becoming familiar with Facebook Ad Manager and how it works. Boosting your posts and increasing the reach of your ads is one thing, but how do you turn those extra views into actual traffic – or customers?

In December of last year, we discussed the Facebook Ad Manager and outlined the process of creating a solid ad that will generate leads for your business.

The secret of Facebook advertising is to hone in on exactly who your ads should target. Your targeting should be both specific and thoughtful. Again, we will walk you through the process so that you can harness the full power of Facebook advertising and increase your ROI in a major way.

Facebook allows you to target specific audiences in different ways, including: Location, Age, Gender, & Spoken Language

Now, these aren’t quite specific enough. Facebook also allows advertisers to target demographics based on other, more detailed characteristics, including: Demographics, Interests, Behaviors & More!

We can take this targeting a step further!

Another cool feature of Facebook Ad Manager is the ability to reach out to a hyper-local audience. This can be done easily, by choosing one of four options from the “Locations” drop-down list:

• Everyone in a particular location
• People who live in a particular location
• People who were recently in a particular location
• People who traveled to the location but live elsewhere

These options are based on the locations in users’ Facebook and Instagram profiles, and the locations of their mobile devices. For example, let’s say that you own a car rental company. If your goal is to specifically attract tourists who are visiting your area but do not live there, you can select the “people who traveled to the location but live elsewhere” option. It’s a safe bet that these people are either still in your area, but perhaps they travel there frequently and are in need of a reliable car rental service during their visits.

You can also eliminate certain demographics or groups from a Facebook ad’s reach. Under the “Detailed Targeting” area, there is an option to “Exclude People”. This can come in handy for some businesses.

Let’s return to our car rental company example. If you are ONLY looking to target people visiting the area and you do not want to rent cars to locals, you can “exclude” people who live in the area or nearby. The same goes for a car rental company that is looking to increase long term rentals, mainly to customers and companies in their area. You can easily “exclude” people who do not live in your area.

The best news of all is that once you have found your Facebook advertising “sweet spot”, you can save and reuse the same audience any time you’d like! If, as a fictional car rental company owner, you create a set of ads for visitors and another set of ads for locals, you can save each audience to use again and again. This allows you to target for maximum impact, and bring in existing and plenty of new customers over time.

As complicated as Facebook Ad Manager seems, it is really an incredible and useful tool once you get the hang of targeting for big impact. Of course, social media advertising combined with a solid web presence, local directory management, video production, and other services could seriously elevate your online marketing game. The OMG National team is happy to help you, just give us a call anytime!

By: Kristin Matheny


OMG WebWorx: Your Personal Webmaster

OMG WebWorx: Your Personal Webmaster

It was 1993 when the White House and United Nations went online. At that time, the number of websites was 600! A year later, Netscape was born and Microsoft had created a web browser for Windows 95! OMG National was there. We built our first websites when the internet was only accessible via a “dial-up” connection using one of the 1,000 AOL CD’s which were stuffed in our mailbox every year. Hard to imagine now, but we were trailblazers on a new frontier.

Keeping pace with online advancements is challenging, but as an OMG client…don’t stress, we do it for you! Here are a few of the latest topics and trends which we are embracing and encourage you to be aware of! Today the buzz is all about Mobile First. Mobile-first indexing means Google will predominantly use the mobile version of the content you are providing for indexing and ranking.

With mobile-first indexing, Google’s bots will crawl your site and index your most relevant pages and their mobile structure, first. Responsive web designs should be tested across all browsers, screen sizes, and device types to ensure that your content is easily navigable and accessible regardless of the user’s preference for device, network, or browser.

Our team just got back from Onward 2018 in NYC. The annual conference, put on by Yext, one of our top-tier partners, was incredible.

Each year at this conference, the top names in marketing tech come together and teach their agency partners, all about what’s new and what’s coming.

We were reminded about the importance of “structured data” integration in future web development projects. This will enable our clients to have the same single-screen access to their web content in addition to their directory, search, social, and review sites. Structured Data also makes your site more relevant and highly placed with Google as it is organized in database form, easy for accessing from Google, and even digital assistants like Alexa and Google Home. Bottom line is, your information needs to be structured properly to be top’s in the search results!


Considering this is a paradigm shift in site development, putting the content first, we are rebuilding hundreds of websites to help our clients dominate their respective markets. Our web team is ready to tackle this shift without sacrificing the custom designs that our clients love. Here is a link from Google to test your website’s Structured Data:

All OMG National clients, whether active or not, should consider learning about our all-new WebWorx program. This managed website solution offers ongoing content updates, promotional and other desired changes, G-suite from Google, managed utilities, and security, plus much more. Find out about WebWorx today, just ask your OMG Account Executive, or call the WebWorx hotline at 954.660.1394

Be sure to stay tuned for more fun content delivered to you this month by one of our OMG Marketing Superheroes

5 Reasons Promotional Products Work

FIVE Reasons Promotional Products Work

Several years ago, OMG National launched its Promotional Products Division with the acquisition of National Imprint, Franklin Products, and Votes Unlimited.

In doing so, today we proudly serve thousands of Law Enforcement, Fire Departments, and Political Campaigns across our great country, with high quality, professionally designed and printed advertising specialties. From pens and caps, to T-shirts and jackets, water bottles, fidget spinners, executive gifts, and more, the catalog of promotional items is truly vast.

In a day and age where businesses strive to be remembered, a quality “leave behind” will serve to keep your brand, present and standing apart in a thoughtful, impactful way. Reviewing the types of products that are available today is truly amazing. You’d never believe the number of promotional items that are available, ready to be emblazoned with your logo and provided to your current or prospective customer.

Here are five reasons why Promotional Products work:

Cost – With so many options to consider for both online and traditional advertising, a cost-effective, consistent branding effort, with promo items, can be a valuable part of your overall strategy. You will win new customers with a simple, branded giveaway.

Brand Recognition – Identifying your logo or mark immediately is the basis of so many of our traditional types of advertisements. Taking a cue from McDonald’s, Nike, Apple, and others, your growing business can leverage promotional products to plant your flag in your local market.

Enhanced Exposure – An ad on TV, or a billboard on the highway, passes by in a blink. Promotional products however, are sticky! A mug on a desk, T-shirt on someone’s back, cell phone charger in someone’s car…these items remain “in the face” of your customers and add lasting value, planting a seed for that next sale.

Serves as your Business Card – Business cards introduce your company and products to your customer. Promotional products do the same thing, but with better staying power. A recent Marketing Sherpa poll uncovered that 72% of those polled remembered the company who provided them with a particular tradeshow giveaway.

Customer Loyalty – Customers have many choices today for most products and services. High quality, branded promotional products assist businesses in building customer loyalty.

Claim your $50 gift to use towards pens, calendars, drink ware and more.

All personalized with your company name and/or logo!

Over 28 years, we’ve served many thousands of small business clients. While discussing their marketing and in meeting them at tradeshows, we’ve determined that the majority of our client base uses promotional products. With the internet and companies such as Staples, and Quill offering promotional products, OMG National is never going to be the cheapest, but with in-house graphic design and multi-zone, direct factory shipments, our free camera-ready art (setup) and free shipping, help set us apart.

Thousands of active OMG marketing clients means we have thousands of client logos, already on file, ready to touch up, add contact information or a call to action, and GO! Your promotional products are shipped to your door at a fair price and with zero hassle! No user name and password to remember, and a friendly, live person, right here in our Florida office to speak with if you do have a question.

So go ahead, let OMG Promo get you the Printed Promo Item that makes your customer say… OMG!