Social Media: Essential to Business in 2018

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Social Media: Essential to Business in 2018

Social Media: Essential to Business in 2018

Social Media: Essential to Business in 2018

Social Media, properly applied, can have a significant impact on your company’s sales. There are currently 214 million Americans on Facebook. That’s over 66% of the entire United States population, and this statistic is rising daily. At the same time, new platforms continue to develop, creating challenges for marketers who are dually tasked with operating their business and keeping up with the latest social media strategies.

Facebook, Instagram, Snapchat, LinkedIn, Pinterest and Twitter are the most important sites today, and who knows what’s to come. The one certainty is that companies can no longer afford to ignore social media. Applying an effective strategy can help build your brand, make you a prominent, reliable source of info for your customers, and most importantly, drive in directly….new sales!

Social Media’s Powerful Influence

Facebook has been in the news a lot recently, mainly due to the investigations of meddling into our political system. The same way that our political system was manipulated is what gives you as a business operator the power to develop creative ads, posts and other content, and disseminate it to a distinct audience at a time that is right for you.

This distinct audience of potential customers must be created using tools inside Facebook’s Ad Manager system. It can include things like your customer’s favorite other brands/companies, their geography, alma mater, hobbies, and much more. This powerful Ad Manager tool increases the chances of your ads being displayed to the right person at the right time for you. Learn how to target a more exacting audience and get your company on their minds!

All Paths Lead to Paid Social Media

Add the fact that Facebook owns Instagram, and the money you invest in boosting (Paid social ads) can give you double the exposure on two very important platforms. These resources are incredibly precise and allow for ads to be optimized for a highly targeted reach. LinkedIn, Pinterest, and even Twitter have created their own paid advertising options, each targeting different users with different interests and different buying patterns.

Snapchat, Snap, Inc., is the latest to adopt paid advertising functionalities. This platform has grown in popularity due to the fact that images and videos could be sent instantaneously and discreetly (and with an amazing variety of filters). Now, with their programmatic marketing initiative, companies can get their products/services on the minds of more consumers than ever before. Snapchat’s self-serve ad buying tool allows small businesses to leverage this powerful, new medium alongside some of the greatest brands of our day including Nike, Coca-Cola, and others.

Final Thought

At OMG National, we work tirelessly to give our clients the best results. We’re constantly educating ourselves, and our clients, on the latest resources and strategies available in the digital marketing arena. From website creation, to Paid Search, Paid Social Advertising, and much more; the professionals at OMG National are here to help your business succeed!

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