Social Media: What Businesses Need To Know
By: Henry Heredia
For businesses to get the most out of social media, business owners need to better understand the purpose and value of social networks. Under all of the likes, video shares, and hashtags, there exist multiple venues for humans to interact with one another and share common interests from anywhere in the world.
Community, as defined by Merriam-Webster, is a unified body of individuals with common interests, usually in a particular area. As social creatures, we instinctively surround ourselves with like-minded people, and through social media, we can create global communities that help connect individuals with common ideologies who, would have otherwise never connected.
Furthermore, mobile technology has made it so people can share their thoughts and experiences instantly, from almost anywhere. Whether your business is locally focused or a global brand, social media can garner the exact audience your company is looking for.
Global communities inspire social growth
Think about it. No matter the industry that you’re in, you’ve probably found one or multiple groups on Facebook, multiple boards on Pinterest, to connect with or reach out to. Some groups are serious in nature, others are just for fun and entertainment, but they all share a space where like-minded people can interact.
For business, Facebook allows location targeting focused on where your company is located, whether it’s an entire country, region or city. You can also refine your audience based on which people would be most interested in your business. Facebook lets one determine this by selecting interests, categories, locations, and other aspects taken directly from individual user profiles.
During the first Facebook Communities Summit, CEO Mark Zuckerberg announced a change in the company’s mission statement. For 10 years, Facebook’s mission has been “To give people the power to share and make the world more open and connected,” and Zuckerberg insists that this work will continue. But as of June 22nd, 2017, Facebook’s new mission statement is to “Give people the power to build community and bring the world closer together.”
This new mission statement is a clear indicator of the power of social media, Facebook in particular. During the 2016 election, many speculated that inaccurate information going viral on social networks played a role in influencing the results. With the new mission statement and updates to the resources available to community managers, Facebook (which recently surpassed 2 billion users worldwide) looks to resolve some of the problems that surged during the last election.
Leveraging social media for business
Now more than ever, consumers are using social networks in their daily lives. Through social media we become informed about current events, ask for recommendations, check reviews, and get a sense of personal engagement from our favorite brands. People want to feel connected not only with family and friends, but also with the companies that they choose to do business with. This is something that has become evident to marketers in all industries.
In the latest Social Media Marketing Industry Report, conducted by socialmediaexaminer.com, over 5,700 marketers gave insight into the evolution of social media. Social networks have seen an increase of users, and the specific interests of each user have forced social marketers to re-evaluate their methods.
In the past year, marketers have noticed a decline in their brand exposure on Facebook’s news feed. Facebook’s algorithm change has placed emphasis on their paid ads, so publishing content for organic reach is becoming less and less likely, making paid advertising completely necessary.
Developing a marketing campaign for doctors is different from developing a campaign for real estate professionals. You should first consider each industry, share relatable posts that interests each professional, and create content that attracts the attention of a certain professional. Through paid ads, social networks like Facebook and LinkedIn allow for highly customized campaigns directed at specific demographics.
Content marketing changes almost daily, and keeping up with new resources, tools, algorithm updates, etc. is a full-time job. That’s where the professionals at OMG National come in. Our dedicated staff is constantly training, learning, and updating our methods to ensure the success of our clients.
We analyze data to measure what works and what doesn’t, we’re constantly testing strategies and modifying campaigns when needed, and we boast an in-house team of American content creators with experience writing for multiple industries.
Don’t let social media get the better of you. Contact OMG National today. Our social media strategies are sure to help your business gain visibility and grow. Find out more about our social media services at https://omgnational.com/online/social-media or call us directly at 800-789-4619. “Our Solutions. Your Success.”