By: Henry Heredia
Once upon a time, small business advertising meant television, radio, and print formats. Companies needed “Big Bucks” to compete. But the internet changed all that and there are now almost unlimited possibilities to produce creative ads for any budget. In this post, we’ll discuss how businesses can directly benefit from communicating with consumers through social media platforms.
Today, businesses don’t have a choice on whether or not to use social media. Often, a patron will check in from your company location which creates an unverified profile page. For business, social media is a powerful branding tool that can generate effective engagement with your audience and customer loyalty towards your brand, so it would be wise not to overlook.
Think about it. How do you keep in touch with friends and loved ones? How do you get your news and information? What app do you most use on your phone? If the answer is Facebook, then you’re just like the other 1.5 billion active users worldwide; and social media doesn’t stop there. Different social sites provide access to a variety of audiences with specific interests, and understanding user demographics can help companies target the customers they want while reducing inefficient spending.
Remember filling out your Facebook profile? Probably not, but you surely mentioned interests, chose pages to follow, updated your employment status, marital status and so on. What seemed like insignificant information while filling out a form has become invaluable data for marketers to use and identify target demographics.
Just as Facebook has done, other Social Network Sites are now leveraging the specific information gathered to build paid advertising networks that can market directly to consumers with the exact demographics your business wants (occupations, interests, gender, age group, etc.). Social sites have become the most popular platforms for content distribution to the masses, and businesses are changing the way they spend advertising dollars to reflect this trend.
Convert followers into consumers
A recent study found that 88% of consumers consider online reviews to be very influential when making a purchase decision. Social media sites now include ratings and reviews within a business profile, making a company’s reputation visible to any and every potential customer, partner, or patient. Actively responding to reviews, messages, comments, and posts shows that your company cares about customer service.
There are no guarantees when dealing with social media followers, but understanding social conversations and trends can assist businesses to effectively engage with users. Companies need to be wary of over-posting or overselling through social media. Barraging followers with sales driven posts will inevitably result in loss of interest and worse of all, loss of following. Consumers are searching for humor, video, facts, motivational posts, authentic images, and personal communication in their feeds, so adjusting your strategy can keep your brand in the minds of your audience.
Social media is a very important cog in the content marketing wheel. Social media touches every part of an organization. From customer service to frontline sales and human resources to Information Technology; it’s a living, breathing, and ever-evolving entity. The only way to keep ahead of the game is to remain informed on all the best practices or contact OMG National and let us do the heavy lifting. Call today to speak to a representative, 800-789-4619 or visit our website to find out more, https://omgnational.com/online/social-media