Oh Snap! The Rivalry of SnapChat vs Facebook Just Got More Interesting
September 28, 2016
When it comes to technology, change happens at such a fast pace that just as we start to get used to something new, it changes again. We live in a very exciting time where we connect at the speed of light with opportunities people only dreamed of just a short time ago.
With that in mind, we want to help you stay on top of the latest and greatest so you can put your best foot forward. We learned late Friday from the Wall Street Journal that one of our favorite social sharing apps is making waves that you may want to stay on top of to keep your business ahead of the game.
What you formerly knew as SnapChat will now be known as just “Snap” and will be soon rolling out new features that pushes the popular app beyond just social sharing. With Facebook as the app’s main rival investing heavily in virtual reality technology with their purchase of Oculus VR a while back, Snap stepped up their game big time with their own take on what it means to be interactive. Snap has done one better than VR glasses that isolate people from the real world. They have developed Spectacles – a pair of sunglasses which integrates a 115-degree-angle lens gives the wearer the ability record up to 30 seconds of video that can be uploaded directly to Snap.
With Spectacles, the user produced video is circular and results in a view that is much closer to the natural perspective of the human eye. Essentially, when you watch a video that was recorded from a pair of Spectacles, you get to relive the person’s memory of the moment almost as the way they truly experienced it. The idea is to bring people together and share their point of view from the real world in a fun way.
Technology has embedded itself in our communications more than ever before and OMG National is on the forefront of social marketing and integrating channels such as Snap into a well-rounded marketing mix. As a small business, keeping up on the latest trends will help you leverage these tools for maximum marketing impact. If your target audience includes people who are young & trendy or if you want to reach tech savvy moms who have major buying power and influence, keep reading. 10 billion videos are viewed every day by the 150+ million people actively using Snap. The app has a captive audience with a reach of 41% of all 18-34 year olds in the US. What this means to a business is 10 billion potential opportunities to build awareness of your brand.
This summer Snap rolled out Snap Ads Between Stories – giving small businesses a less expensive way to advertise on Snap with great features including prompting additional actions when users swipe up on business content. You can send them to an extended video, direct them to a website or article (without leaving Snap), or prompt them to install your app. In a survey of Snap users, the results showed that Snap ads garnered double the visual attention of Facebook and 1.5 times more than Instagram. The ads on Snap were also 1.3 times more effective than YouTube. Those numbers speak volumes.
The rollout of Spectacles will be slow, starting with a limited quantity available this fall at a price tag of $129.99 each. Whether you want to be one of the first to try it or just watch what happens and wait, we’ll keep you updated here so check back soon for the skinny on Snap!