Paid Search: The Next Step
By: Henry Heredia
We’ve reached the age of hoverboards and driverless cars. Gone are the days of relying on the Yellow Pages to locate the business or service we need. Now, search engines give us almost instant results in the easiest and most user-friendly way possible.
Even in modern times, nothing remains the same. Search engine marketing evolves daily and what worked 6 months ago is now outdated. Only by strategizing, testing, and analyzing daily can you begin to understand the best paid search options for your industry. OMG National’s PPC specialists are right in the center of this dynamic evolution of Paid Search and provide our clients with the highest ROI. We constantly ensure that our teams train on giving our clients the best return for both their budget and objective.
Paid search: The next step in search engine marketing
Search engine marketing involves three very important aspects. Search Engine Optimization, which means making your website easily visible to search engines using specific keywords and phrases; Paid Search Advertising or Pay-Per-Click (PPC), which allows you to bid on keywords to virtually guarantee a business top-of-page placement when users search for specific phrases; and Social Media Marketing which has taken a life of its own (to the point where a certain platform has integrated SEO and Paid Advertising directly into their social network).
Organic SEO and social media are important for laying a solid online foundation for any business. Making sure your company’s contact information is correct on all of the directory listing websites that Google considers trustworthy is the first step in proper local search engine optimization and garners immediate results. Posting regularly engaging content helps keep your brand in the mind of consumers, and these two aspects complement each other perfectly. Throw paid advertising into the mix, and you have the formula for online dominance.
At OMG National, our Google Adwords, Bing Ads, and Facebook Blueprint Certified professionals employ results driven strategies starting from keyword analysis to total campaign management including the creation of ad copy and graphics, sponsored posts, retargeting, call to click mobile ads, and much more. Using Adwords and Facebook’s Ads manager resources, we can even pinpoint the most captive audience for your brand and target ads directly to the intended prospective customer with complete control of frequency, device, ad placement, and budget spending.
In the online marketing world, there is no one size fits all solution. Every business is unique, and what can work for professionals in the automotive industry won’t for professionals in medical fields. It takes real world experience to understand and define the best online practices for each business, and at OMG National we’re on the front lines every day perfecting our craft for the benefit of our clients. Contact us today for your free SEO and PPC business analysis, 800-789-4619 or visit https://omgnational.com/contact to find out more.
Interested in becoming an OMG National PPC and SEO success story? Click here to reserve your spot to this month’s exclusive webinar. Plus, don’t forget to check out OMG University for complete access to all of our past webinars.