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LATEST BLOG POSTS


Google Adwords or Facebook Advertising — Which Is Right For My Business?

August 31, 2016

-Jesse Lubar, CEO OMG National We all know by now; Google AdWords is the standard by which all other advertising online is measured. They pioneered and perfected the medium, you’re either listed at the top of the page, or you’re invisible, right? Well, not if Facebook has it’s say. Facebook continues to up the ante … Read more

What are today’s Paid Search best practices?

July 20, 2016

Many factors are at play when it comes to your online search strategy, more now than ever before. The right strategy plays an important role in the success or failure of a campaign. In the beginning, Google gave us the bid and the keyword, (sorry for the Genesis reference) it was simple, outbid the next … Read more

“NEAR ME” Searches Have Doubled in The First 5 Months of 2016

July 1, 2016

Micro-moments are a new type of search being performed millions of times monthly on Google. These are best defined as everyday digital search queries submitted by users who are looking to find something, buy something, or do something with a brand which is near to them, geographically speaking. When coupled with the fact that 82% … Read more

Google Summit 16’ – Changes Announced – OMG’s Key Takeaways

June 15, 2016

Last month the online giant hosted their performance summit. Major changes were announced and for the first time in recent memory, these changes will affect EVERY AdWords advertiser. In this post, I wanted to share some of the key changes which are coming down the pike and what this means to marketers and their paid … Read more

Google & The Algorithm Signals

May 31, 2016

As we discussed in the last post, Google is using many hundreds of signals within it’s algorithm. These signals determine which links are displayed when a particular query is conducted. Some of the tactics which worked in the past including keyword stuffing, (the practice of loading keywords into the site copy over and over again), … Read more

Where Do You Rank Locally?

May 10, 2016

If you own or are a part of a business that’s looking to optimize for a specific geographic area, you might want to familiarize yourself with the updates that Google recently added to its help page for Google My Business. Previously, Google customer review count, ratings, and position in Web results would be enough to … Read more

Evolving With Google: Foreword from CEO

May 10, 2016

As OMG prepares to roll out it’s latest website iteration, it occurred to me that perhaps the best blog post we could do, would be relating to website development. In 2016 and in increasing importance each and every year, is the 800 lb. gorilla in the online marketing realm…. Google. When analyzing our own website analytics, it … Read more