Online Reviews: What Businesses Need To Know
Online reviews are here to stay. Not only have they spread across different platforms, but our society is becoming more and more accustomed to reading – and leaving – online reviews. Now, more than ever, businesses need to grow their online reviews, and the right review generation strategy can take your company straight up the Google ladder.
Consumers have found a valuable resource in online reviews. Being able to read what others have experienced goes a long way when you’re trying to decide which restaurant to visit, auto service facility to use, even which dentist or physician to see. Google, Facebook, and other search engines have integrated online reviews into their algorithms to deliver users the best possible results. Distance, Relevance, and Prominence are three major signals which figure heavily into that algorithm. Essentially Google is saying, “Is this business close by?” “Is this business publishing info that is relevant to this search?” and “Do people have good things to say about this business?” These signals are very important to how your business appears in search, with reviews being among the most important. OMG National has the strategies and resources to help any business prepare the right review management plan.
A recent study shows that 62% of consumers believe that online reviews are important or very important when choosing a business. Americans are becoming savvy consumers, and who can blame us? No one likes to be taken advantage of or mistreated. Reviews have become a part of life for every business. From the smallest cafe to the largest car dealership, every business must now integrate a policy for dealing with the occasional bad review, or face the consequences. Leaving reviews unanswered can say to the public, “Frankly my dear customer, I don’t give a damn!” It’s just not good business, nor is it in keeping with a best practices approach to customer service. The way that you deal with negative feedback can mean the difference between turning a potential customer into an actual one.
Buying habits indicate that 85% of consumers trust online reviews as much as a recommendation, and this statistic is on the rise. It’s all about the numbers. The more reviews generated for your business, the more chances of positive feedback and valuable SEO keywords potentially left by highly rated Google Local Guides.
Replying to every review, positive or negative, has become an essential part of doing business in 2018. Understanding the different response approaches can become a time consuming task unto itself. Worrying about reviews on multiple platforms like: Yelp, Yahoo, Angie’s List, BBB, Google My Business, Facebook, Bing, YP.com and many others means that you need digital eyes in the back of your digital head, and that you are ready to respond. Sounds like a big, digital headache to me! That’s where OMG National comes in. We’re well versed in responding to every type of review and can help your business create the right review strategy tailored to your industry or profession.
Our Review Stream 3.0 platform is created specifically to enhance the search value of your reviews with Schema markup code, which can improve the way Google, Bing, Yahoo and other search engines find your company and place you within the search results. Find out more here or call us directly to speak with one of our knowledgeable representatives, 800.789.4619.